SoftLayer Company Overview
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SoftLayer provides on-demand virtual data center services through automated and standardized solutions. They lead the industry in innovation by giving end users complete control through their customer portal and open API. SoftLayer consolidates hardware, software, security, networking and storage in an integrated on-demand service hosted across their geographically diverse data centers. Their automated services and customer portal empower users to manage their virtual infrastructure without human intermediaries.
SoftLayer Company Overview
- 2. SoftLayer Value StatementSoftLayer Delivers World Class, On-demand Virtual Data Center Services.We lead the industry, bringing solutions to market before others realize the need for them.InnovationWe push complete control to the end user to create the virtual data center experience.EmpowermentWe automate every single facet of the data center environment to bring efficiency and standardization.AutomationWe bring together hardware, software, security, networking, and storage in a single easy to use on-demand service.Integration
- 3. Who We AreVirtual data center OS
- 5. No legacy customers or technology
- 6. On-demand IT infrastructure – delivered NOW
- 7. Dedicated, virtualized, cloud, storage, and HPC solutions
- 8. Industry-leading controls via Customer Portal and open API
- 9. Geographically diverse data centers – end user experience
- 10. Advanced data center pod design targeting maximum efficienciesOur DifferenceAutomated Services and Standardized SolutionsCustomer-controlled, automated management of core functions including OS installs and reloads, reboots, software installs, network management, monitoring, load balancing, firewall management, and more.Industry-Leading Customer Portal and Open APIDirect access to more than 150 backend systems and activities, executed without any human intermediation.Industry Exclusive Private NetworkServer-to-server communication, out-of-band management, and unlimited data transfer via VPN over dedicated carriers segregated from our Public Network.Integrated Geographical DiversityThree data centers connected via private, 10G point-to-point connections, and integrated through proprietary automated tools.True Virtual Data Center ServicesInnovative infrastructure, solutions, and automation capabilities provide unique advantages for virtualized solutions and a truly virtual data center.
- 11. Automation of Traditional Managed ServicesThe Physical Server is the Fundamental Building Block to All Technologies.
- 12. Fully Integrated Computing EnvironmentSoftLayer Provides the Only Completely Integrated Solution in the Industry.Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real time.
- 14. Company Facts$52 million in revenue for 2008
- 15. $83 million for 2009 (est)
- 16. $100 million annualized run rate (Dec 09)
- 17. $1M in annualized revenue added every 10 daysFinancial170 employeesEmployeesData CentersDallas: 15,000 square feet raised floor
- 18. Seattle: 10,000 square feet raised floor
- 19. Washington DC: 11,500 square feet raised floor
- 20. Capacity of 45,000 servers across current facilitiesCustomersMore than 5,700 in over 110 countries
- 21. More than 23,000 deployed servers
- 22. Average of 4 servers per customer
- 23. Revenue of ~$1,500 per customerCorporate Headquarters20,000 square feet of office space
- 24. Accounting, Sales, Development, CorporateFinancial Trends
- 25. SoftLayer 2009 Roadmap Q1 - 2009CDN enhancements
- 26. Cloud storage
- 27. HPC solutionsQ2 - 2009Cloud computing
- 28. Image management
- 29. Storage network
- 30. WAN acceleration
- 31. Content caching and SSL accelerationQ3 - 2009Advanced monitoring
- 32. API enhancements
- 33. WebTop / PDA control panels
- 34. Data miningQ4 - 2009Managed colocationTarget CustomersSubject Matter ExpertCore customer segment
- 35. Technical user
- 36. Tend to be early adopters and knowledgeable customersSmall / Medium BusinessKey growth segment
- 37. Outsource entire IT infrastructure
- 38. Currently using shared hosting or in-house server (closet)EnterprisesLarge organizations, traditional “brick and mortar”
- 39. Fortune 2000
- 40. Out of space, no capex, but still have big projects underway
- 41. Currently looking for test and development environmentsResellersSeveral types of customer:Hosting
- 42. Managed Services
- 43. Traditional VARsCustomer Size and VerticalSample size represents ~3200 active customers (56% of total customers)
- 44. Data CentersInnovative Data Center Pod Concept Each data center features one or more “pods”Each pod built to the same specs using best-in-class methodsEach pod supports up to 5,000 serversOptimizes key data center performance variablesCurrent Pod DistributionDallas: 5 PodsSeattle: 2 PodsWashington, D.C.: 2 PodsTotal Current Capacity9 Pods1,200 racks45,000 servers
- 45. SoftLayer FacilitiesGeographic DiversityFree, fast, and secure connectionsbetween servers in any SoftLayer facility.
- 46. Server Rack ArchitectureNetwork-Within-a-Network TopologyPublic Network
- 47. Private Network
- 48. Data Center to Data Center NetworkThree Distinct Networks Enable Multiple Service Offerings.SoftLayer Network Overview
- 49. Cloud ComputingMarketCloud Computing = Virtualization with Consumptive BillingVirtualization = Virtual Machines Running on a Hypervisor
- 50. Consumptive Billing = Pay for What you UseSoftLayerCloud Computing = On-demand Computing with Consumptive BillingOn-Demand = Dedicated + Virtualized + Cloud + Storage
- 51. Consumptive Billing = Pay As You Go or Monthly PackagesCloudLayer™Value PropositionRapid DeploymentComputing instances – delivered in as little as 5 minutes
- 52. Virtualized Servers – 1 to 2 hours
- 53. Dedicated Servers – 1 to 4 hours
- 54. Content Delivery – real time
- 55. StorageLayer – real time
- 56. Ancillary Services – real timePay-As-You-Go PricingConsumptive billing for all services
- 57. Computing instances will evolve to less than 1 month billing cyclesFully-integrated SolutionsWork with all SoftLayer Services
- 58. One environment that can be managed through the API or PortalSLAStandard SoftLayer SLA applies to all CloudLayer productsCloudLayer™ Service OfferingsCloudLayer is the Umbrella Brand for the Next Generation of Services That Can Be Sold With our Without a Dedicated Server.CDNOrigin Pull or Point of Presence (PoP) Pull
- 59. Usage based or packages starting as low as $.12/GB
- 60. Sold with servers or as stand alone serviceStorageAccess from server, desktop, web, portal, API, and PDA
- 61. Native apps for iPhone, Blackberry, Windows
- 62. Usage based or packages starting as low as $0.15/GB
- 63. Sold with servers or as a stand alone serviceComputingComputing instances in “minutes” (5-15)
- 64. Open source and enterprise OS selections w/ control panels
- 65. Monthly billing to start, but evolving to hourly models
- 66. Automated recovery in the event of hardware failure
- 67. Usage based or packages starting at $.15/hr or $99/mo