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IBM Inside Sales - Cloud Computing Team
2014

“Introduction

to
Softlayer Cloud Services”
Manuel Daza
Enterprise Sales Cloud Specialist
manuel.daza@ie.ibm.com
@dabarsm

Ignacio Daza
Cloud Architect
ignacio.daza@ie.ibm.com
@Nacho_Daza

© 2011 IBM Corporation
IBM Cloud Computing

A Working Definition

Cloud (n) On-demand compute with consumptive billing
•

On-demand
Rapidly provisioned services

•

Compute
Servers, network, storage, firewalls, ancillary services

•

Consumptive billing
Turns traditional fixed IT costs into variable – monthly or hourly

•Initial model – virtualized multi-tenancy computing – does not
meet requirements for 100% of applications and use cases
•For broadest applicability, user-selectable levels of
performance, security and isolation are required
© 2014 IBM Corporation
IBM Cloud Computing

Traditional
On-Premises
Applications

Applications

Applications

Data

Data

Runtime

Runtime

Middleware

Middleware

O/S

O/S

O/S

Virtualization

Virtualization

Servers

Servers

Storage

Storage

Networking

Networking

Vendor Manages in Cloud

Client Manages

Runtime

Software
as a Service

Virtualization
Servers
Storage
Networking

Vendor Manages in Cloud

Middleware

Data

Platform
as a Service

Middleware
O/S

Virtualization
Servers

Vendor Manages in Cloud

Runtime

Applications
Client Manages

Data

Infrastructure
as a Service

Client Manages

Cloud services improve application development and deployment, while
maintaining the ability to differentiate at the application layer

Storage
Networking

Customization; higher costs; slower time to value
Standardization; lower costs; faster time to value

© 2014 IBM Corporation
IBM Cloud Computing

Why we are introducing SoftLayer?

http://www.ibm.com/cloud-computing/es/es/iaas.html
© 2014 IBM Corporation
IBM Cloud Computing

A global hosting leader

Customers
Devices

100,000

Domains

22,000,000

Employees

685

Data centers

13 (will be 40 in 2015)

Network PoPs

Top 100,000 Sites
By Hosting Provider

+22,000 in 140 countries

17

Source: Hostcabi.net
© 2014 IBM Corporation
IBM Cloud Computing

With a Global footprint



Global Private Network



data centers & PoPs




IMS

Different delivery options
Globally consistent service portfolio

Triple
Network
Architecture

Automation
Software

Bare
Metal
© 2014 IBM Corporation
IBM Cloud Computing

Two major application deployment models have emerged in
cloud adoption
Cloud Native

Cloud Enabled
Scalable
Virtualized
Automated Lifecycle
Heterogeneous Infrastructure

+

Elastic
Multi-tenant
Integrated Lifecycle
Standardized Infrastructure

Existing
Middleware
Workloads

Emerging
Platform
Workloads

Compatibility with existing systems
“Systems of Record”

Exploitation of new environments
“System of Engagement”

SoftLayer
SCE+
© 2014 IBM Corporation
IBM Cloud Computing

SoftLayer supports and extends IBM’s IaaS cloud strategy.

Workload optimized, deployment choices, integrated services management
 Bare-Metal Servers, Virtualized Public Cloud Instances, Private Cloud
Deployments
Provides the best fit optimized for a range of cloud workloads
 Integrated Platform Across Multiple Architectures
Highly flexible with support for public, private and hybrid deployments
 Common Management System with APIs
Customer control and increased visibility with a unified management system
 deployed on demand and provisioned automatically in real time
Common User Interface, Mobile and APIs
Common User Interface, Mobile and APIs

Bare Metal Servers

Public Cloud Instances

x86 Pod Infrastructure
x86 Pod Infrastructure

x86 Pod Infrastructure
x86 Pod Infrastructure

Private Clouds

x86 Pod Infrastructure
x86 Pod Infrastructure

Unique Triple network Architecture allows seamless communication across distributed
Unique Triple network Architecture allows seamless communication across distributed
environments
environments
Proprietary Infrastructure Management System facilitates automation & orchestration
Proprietary Infrastructure Management System facilitates automation & orchestration
© 2014 IBM Corporation
IBM Cloud Computing

Softlayer’s robust capabilities deliver bare metal dedicated servers,
private virtualized clouds, or public multi-tenant shared clouds
SoftLayer is a leading cloud infrastructure provider
Dedicated (bare metal) cloud

Public (Virtualized Multi-Tenant) Cloud

Private (Virtualized Single-Tenant) Cloud

A bare metal, dedicated solution to meet
the exact needs of your application
• Options from entry-level single
processor to quad proc, hex-core, and
GPU-powered, with multiple hardware
upgrades available
• Deployed in real time via SoftLayer
portal or API
• Flex Images server deployment system
provides image capture and
deployment for dedicated, just like
virtualized cloud servers

Multi –tenant cloud computing, storage
and content delivery on SoftLayer’s
automated platform
• Multi-tenant environment with
SoftLayer managed hypervisor, ideal
for rapid scalability and higher-cost
effectiveness
• Seamlessly integrates with SoftLayer
dedicated servers and automated
services, over one private network
• Includes virtual servers, remote
storage and a robust content delivery
network
• Storage

Single-tenant cloud computing, deployed
and scaled in a matter of hours
• Single-tenant environment with
SoftLayer managed hypervisor, ideal for
applications with stringent resource
requirements
• Automatic provisioning and server
registration
• Able to function as a stand-alone
environment, or be fully integrated with
other SoftLayer solutions
• Managed through Citrix CloudPlatform

Services

Wide range of
additional services for
customizing and
building out the
SoftLayer environment

Multiple technologies inc Object
Storage, iSCSI and FTP/NAS

• Network

Customize your network configuration
and services with load balancing and
port speed and bandwidth upgrades

• Software

Industry-leading OSs, control panels
and hypervisors

Managed
Services

• Monitoring

One-stop monitoring and reporting of
every facet of your environment

• Security

Range of security options to esstablish
multiple, overlapping tiers of security

• Additional

Email Delivery Service, Message Queue
Service, Digital Transcoding

• One business-day deployment
Provides dedicated, cloud • Designed for large, multi-faceted
or integrated environments deployments
with 24/7 management of • Includes database, security, monitoring
core services
and backup
© 2014 IBM Corporation
IBM Cloud Computing

Triple-network architecture

•

High-performance public network with transit from multiple tier-1
carriers

•

Secure OOB management via VPN

•

Private network for intra-application and inter-facility
communications, access to shared services

•

Native IPv6 support

•

Virtual racks for integrated management

•

Complete suite of network services

© 2014 IBM Corporation
IBM Cloud Computing

Robust, Full-Featured API
• Improves customer control, reduces error, increases flexibility
• SoftLayer API provides +2,200 function calls to over 200 services
• Supports REST, SOAP & XML-RPC interfaces
• Enables full auto-scaling implementations
• Comprehensive documentation, libraries and support
Functions include:
•
•
•
•
•
•
•
•
•
•
•

Automatic server deployment
Service provisioning
Reboots & reloads
Ticketing
Hardware configuration
Software load
DNS
Network
Storage
Security scans
Monitoring
© 2014 IBM Corporation
IBM Cloud Computing

21,000 leading-edge customers*

Mobile & Communications

Software as a Service
Bump

Voxer

Instapaper

Yelp

Games and Entertainment

Social

Marketing and Digital Media

Platform as a Service

Enterprise

Hosting & Service Providers

* SoftLayer references

© 2014 IBM Corporation
IBM Cloud Computing

SoftLayer’s solutions and services satisfy some needs of our large
enterprise clients for unmanaged infrastructure capability
ISVs / Production ERP / Unmanaged
Production

Hosted Enterprise Private Clouds

High Performance Computing

• High I/O intensity, Predictable QOE

• High I/O intensity, Predictable QOE

• High I/O intensity, Predictable QOS

• Supports existing portfolio, license
model, and provides platform for
future services

• Excellent base to build out
enterprise PC requirements (HA,
data isolation, encryption,
reporting, hybrid cloud, etc.)

• Dedicated high performance
servers and GPUs with cloud
flexibility

• IBM SCO Openstack, Citrix Private
Clouds and VMWare Private
Clouds

• GPU offering available

• ISV Application Production
Infrastructure
• Global reach and load balancing
Big Data, Analytics, Database
Services and Archive

Social Business

• Load Balancing

Mobile

• High I/O intensity, Predictable QOE

• High I/O intensity/Load balancing

• High I/O intensity, Predictable QOE

• Flexibility to add additional
servers/cloud instances

• Integrated dedicated servers and
cloud instances

• Scale cloud instances in minutes

• High availability / security

• Storage services for files and
media

• Pre-configured Big Data solutions
• Database management services

• Reliable Collaboration software
infrastructure platform

Dev Ops

• High I/O intensity, Predictable QOS

• Elasticity of offering

• Robust content delivery network

Web Applications / E-Commerce

• High I/O intensity, Predictable QOE

• High performing load balancers for
variable demand

• Rapid expansion to meet market
demand

• Promotion via cloud of application
lifecycle

• Integrated dedicated servers and
cloud instances

© 2014 IBM Corporation
IBM Cloud Computing

Further Information
•

Unique Softlayer Datacenter Architecture
http://www.youtube.com/watch?v=uOMIg9lggiI

•

Create your own account with SoftLayer by
registering on this site:
http://www.softlayer.com/

•

One month Free Trial option
http://www.ibm.com/cloudcomputing/de/de/iaas.html

•

SoftLayer delivers the best client self-service
experience in the industry (check a live Demo)
http://www.youtube.com/watch?v=7WX2Vg7I3hc

•

Clients can go from engaging to on-boarded
and working in a few hours
http://www.youtube.com/watch?v=bmYvLpruvdY

•

Globally consistent service portfolio
http://www.youtube.com/watch?v=LIrQg0Y2CzA

Softlayer is the deal for:
X86, self-service, API-based access
Competitive platform to AWS and
other cloud providers
Fast access (Credit card processing)
Object storage opportunities
8 initial-focus workloads
© 2014 IBM Corporation
IBM Cloud Computing

Thanks!
Manuel Daza

Ignacio Daza

Enterprise Sales Cloud Specialist

Cloud Architect

manuel.daza@ie.ibm.com

ignacio.daza@ie.ibm.com

@dabarsm

@Nacho_Daza

© 2014 IBM Corporation

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Smart Cloud Webinar 2014-02-13 Introduction to Softlayer IaaS MDB

  • 1. IBM Inside Sales - Cloud Computing Team 2014 “Introduction to Softlayer Cloud Services” Manuel Daza Enterprise Sales Cloud Specialist manuel.daza@ie.ibm.com @dabarsm Ignacio Daza Cloud Architect ignacio.daza@ie.ibm.com @Nacho_Daza © 2011 IBM Corporation
  • 2. IBM Cloud Computing A Working Definition Cloud (n) On-demand compute with consumptive billing • On-demand Rapidly provisioned services • Compute Servers, network, storage, firewalls, ancillary services • Consumptive billing Turns traditional fixed IT costs into variable – monthly or hourly •Initial model – virtualized multi-tenancy computing – does not meet requirements for 100% of applications and use cases •For broadest applicability, user-selectable levels of performance, security and isolation are required © 2014 IBM Corporation
  • 3. IBM Cloud Computing Traditional On-Premises Applications Applications Applications Data Data Runtime Runtime Middleware Middleware O/S O/S O/S Virtualization Virtualization Servers Servers Storage Storage Networking Networking Vendor Manages in Cloud Client Manages Runtime Software as a Service Virtualization Servers Storage Networking Vendor Manages in Cloud Middleware Data Platform as a Service Middleware O/S Virtualization Servers Vendor Manages in Cloud Runtime Applications Client Manages Data Infrastructure as a Service Client Manages Cloud services improve application development and deployment, while maintaining the ability to differentiate at the application layer Storage Networking Customization; higher costs; slower time to value Standardization; lower costs; faster time to value © 2014 IBM Corporation
  • 4. IBM Cloud Computing Why we are introducing SoftLayer? http://www.ibm.com/cloud-computing/es/es/iaas.html © 2014 IBM Corporation
  • 5. IBM Cloud Computing A global hosting leader Customers Devices 100,000 Domains 22,000,000 Employees 685 Data centers 13 (will be 40 in 2015) Network PoPs Top 100,000 Sites By Hosting Provider +22,000 in 140 countries 17 Source: Hostcabi.net © 2014 IBM Corporation
  • 6. IBM Cloud Computing With a Global footprint  Global Private Network  data centers & PoPs   IMS Different delivery options Globally consistent service portfolio Triple Network Architecture Automation Software Bare Metal © 2014 IBM Corporation
  • 7. IBM Cloud Computing Two major application deployment models have emerged in cloud adoption Cloud Native Cloud Enabled Scalable Virtualized Automated Lifecycle Heterogeneous Infrastructure + Elastic Multi-tenant Integrated Lifecycle Standardized Infrastructure Existing Middleware Workloads Emerging Platform Workloads Compatibility with existing systems “Systems of Record” Exploitation of new environments “System of Engagement” SoftLayer SCE+ © 2014 IBM Corporation
  • 8. IBM Cloud Computing SoftLayer supports and extends IBM’s IaaS cloud strategy. Workload optimized, deployment choices, integrated services management  Bare-Metal Servers, Virtualized Public Cloud Instances, Private Cloud Deployments Provides the best fit optimized for a range of cloud workloads  Integrated Platform Across Multiple Architectures Highly flexible with support for public, private and hybrid deployments  Common Management System with APIs Customer control and increased visibility with a unified management system  deployed on demand and provisioned automatically in real time Common User Interface, Mobile and APIs Common User Interface, Mobile and APIs Bare Metal Servers Public Cloud Instances x86 Pod Infrastructure x86 Pod Infrastructure x86 Pod Infrastructure x86 Pod Infrastructure Private Clouds x86 Pod Infrastructure x86 Pod Infrastructure Unique Triple network Architecture allows seamless communication across distributed Unique Triple network Architecture allows seamless communication across distributed environments environments Proprietary Infrastructure Management System facilitates automation & orchestration Proprietary Infrastructure Management System facilitates automation & orchestration © 2014 IBM Corporation
  • 9. IBM Cloud Computing Softlayer’s robust capabilities deliver bare metal dedicated servers, private virtualized clouds, or public multi-tenant shared clouds SoftLayer is a leading cloud infrastructure provider Dedicated (bare metal) cloud Public (Virtualized Multi-Tenant) Cloud Private (Virtualized Single-Tenant) Cloud A bare metal, dedicated solution to meet the exact needs of your application • Options from entry-level single processor to quad proc, hex-core, and GPU-powered, with multiple hardware upgrades available • Deployed in real time via SoftLayer portal or API • Flex Images server deployment system provides image capture and deployment for dedicated, just like virtualized cloud servers Multi –tenant cloud computing, storage and content delivery on SoftLayer’s automated platform • Multi-tenant environment with SoftLayer managed hypervisor, ideal for rapid scalability and higher-cost effectiveness • Seamlessly integrates with SoftLayer dedicated servers and automated services, over one private network • Includes virtual servers, remote storage and a robust content delivery network • Storage Single-tenant cloud computing, deployed and scaled in a matter of hours • Single-tenant environment with SoftLayer managed hypervisor, ideal for applications with stringent resource requirements • Automatic provisioning and server registration • Able to function as a stand-alone environment, or be fully integrated with other SoftLayer solutions • Managed through Citrix CloudPlatform Services Wide range of additional services for customizing and building out the SoftLayer environment Multiple technologies inc Object Storage, iSCSI and FTP/NAS • Network Customize your network configuration and services with load balancing and port speed and bandwidth upgrades • Software Industry-leading OSs, control panels and hypervisors Managed Services • Monitoring One-stop monitoring and reporting of every facet of your environment • Security Range of security options to esstablish multiple, overlapping tiers of security • Additional Email Delivery Service, Message Queue Service, Digital Transcoding • One business-day deployment Provides dedicated, cloud • Designed for large, multi-faceted or integrated environments deployments with 24/7 management of • Includes database, security, monitoring core services and backup © 2014 IBM Corporation
  • 10. IBM Cloud Computing Triple-network architecture • High-performance public network with transit from multiple tier-1 carriers • Secure OOB management via VPN • Private network for intra-application and inter-facility communications, access to shared services • Native IPv6 support • Virtual racks for integrated management • Complete suite of network services © 2014 IBM Corporation
  • 11. IBM Cloud Computing Robust, Full-Featured API • Improves customer control, reduces error, increases flexibility • SoftLayer API provides +2,200 function calls to over 200 services • Supports REST, SOAP & XML-RPC interfaces • Enables full auto-scaling implementations • Comprehensive documentation, libraries and support Functions include: • • • • • • • • • • • Automatic server deployment Service provisioning Reboots & reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring © 2014 IBM Corporation
  • 12. IBM Cloud Computing 21,000 leading-edge customers* Mobile & Communications Software as a Service Bump Voxer Instapaper Yelp Games and Entertainment Social Marketing and Digital Media Platform as a Service Enterprise Hosting & Service Providers * SoftLayer references © 2014 IBM Corporation
  • 13. IBM Cloud Computing SoftLayer’s solutions and services satisfy some needs of our large enterprise clients for unmanaged infrastructure capability ISVs / Production ERP / Unmanaged Production Hosted Enterprise Private Clouds High Performance Computing • High I/O intensity, Predictable QOE • High I/O intensity, Predictable QOE • High I/O intensity, Predictable QOS • Supports existing portfolio, license model, and provides platform for future services • Excellent base to build out enterprise PC requirements (HA, data isolation, encryption, reporting, hybrid cloud, etc.) • Dedicated high performance servers and GPUs with cloud flexibility • IBM SCO Openstack, Citrix Private Clouds and VMWare Private Clouds • GPU offering available • ISV Application Production Infrastructure • Global reach and load balancing Big Data, Analytics, Database Services and Archive Social Business • Load Balancing Mobile • High I/O intensity, Predictable QOE • High I/O intensity/Load balancing • High I/O intensity, Predictable QOE • Flexibility to add additional servers/cloud instances • Integrated dedicated servers and cloud instances • Scale cloud instances in minutes • High availability / security • Storage services for files and media • Pre-configured Big Data solutions • Database management services • Reliable Collaboration software infrastructure platform Dev Ops • High I/O intensity, Predictable QOS • Elasticity of offering • Robust content delivery network Web Applications / E-Commerce • High I/O intensity, Predictable QOE • High performing load balancers for variable demand • Rapid expansion to meet market demand • Promotion via cloud of application lifecycle • Integrated dedicated servers and cloud instances © 2014 IBM Corporation
  • 14. IBM Cloud Computing Further Information • Unique Softlayer Datacenter Architecture http://www.youtube.com/watch?v=uOMIg9lggiI • Create your own account with SoftLayer by registering on this site: http://www.softlayer.com/ • One month Free Trial option http://www.ibm.com/cloudcomputing/de/de/iaas.html • SoftLayer delivers the best client self-service experience in the industry (check a live Demo) http://www.youtube.com/watch?v=7WX2Vg7I3hc • Clients can go from engaging to on-boarded and working in a few hours http://www.youtube.com/watch?v=bmYvLpruvdY • Globally consistent service portfolio http://www.youtube.com/watch?v=LIrQg0Y2CzA Softlayer is the deal for: X86, self-service, API-based access Competitive platform to AWS and other cloud providers Fast access (Credit card processing) Object storage opportunities 8 initial-focus workloads © 2014 IBM Corporation
  • 15. IBM Cloud Computing Thanks! Manuel Daza Ignacio Daza Enterprise Sales Cloud Specialist Cloud Architect manuel.daza@ie.ibm.com ignacio.daza@ie.ibm.com @dabarsm @Nacho_Daza © 2014 IBM Corporation