Session by Parth Choksi on Augmented Reality and Virtual Reality
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This document provides an overview of virtual reality (VR) including its applications, benefits, and how it works. VR immerses users in simulated environments through head-mounted displays to make experiences more engaging. It has proven useful across industries for training, sales, and marketing by bringing content to life. Examples are provided of companies using VR for safety training at KFC and UPS, virtual product testing for Volvo, and real estate tours for Lodha Group. The document concludes by mentioning augmented reality (AR) and mixed reality (MR) as extensions beyond VR.
Session by Parth Choksi on Augmented Reality and Virtual Reality
- 2. OBJECTIVE & CONTENT 1.What is Virtual Reality? 2.Applications of VR 3.What can VR do for you? 4.A few Case Studies 5.How does VR work? 6.Beyond VR – AR & MR
- 3. Imaginegoing to places and doingthings youcan only dream of Whenever and Wherever you want
- 5. VR has beenproventomake earth-shatteringadvancements inevery industry,by makingcontentandexperiencesmoreengaging VR is a new medium of storytelling that teleports the viewer to a new environment,makingexperiencesmoreimmersiveandinteractive VR ensures undistracted attention of the viewer, thereby proving to be aperfect toolforsales, marketingandtraining WHAT IS VR?
- 6. • • Educationandtraining–Onthelocationtrainingwithreducedrisk • Realestate –Showcaseyourpropertyinthemostinnovativeway • Productandbrandstories–Advertiseyourproduct • Entertainment– ExperienceEdSheeranconcertinVR APPLICATIONS Socialimpact–Empathymachine Gaming –MostadaptiveindustrytoVR Brand & Product Experiences Education Engineering Architectural & Interiors Training Automobile Real Estate Entertainment & Sports Healthcare & Pharmaceutical
- 7. WHAT CAN VR DO FOR YOU Training Sales Take yourclientsand customerstoyour remote facilitiesVirtually.Excite them onyour veryfirst engagementby usingthisinnovativetechnology Marketing Engage your customers with their 100% attention to showcase your product and tell brand stories in VR, creating a muchgreater impact Trainyour employees,students,factoryworkers etc, by takingthemvirtuallyto-the-location, ensuringtheir personalsafety Animated VR Interactive VR Live Streaming in VR Live Action VR
- 8. CASE STUDIES - TRAINING KFC – TheHard Way UPS – TruckDriver Safety Training Walmart Safety Training– Lockout Tagout
- 9. CASE STUDIES - MARKETING Volvo XC90 – Virtual test drive Marriott Hotels India Literacy Project - Keonjhar Abu Dhabi Tourism
- 10. CASE STUDIES - SALES Royal Caribbean International Global Consulting Firm Lodha Group - a Virtual Reality Tour of Palava Audi VR
- 11. BUT HOW DOES IT WORK? MobileVR Desktop VR
- 12. BEYOND VR – AR & MR
- 14. THANK YOU