Punchcut Immersive UX Experience Design
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The document discusses the transformative potential of immersive experiences across various industries, emphasizing the need for businesses to adapt their strategies to integrate immersive technology. It highlights the convergence of physical and digital worlds, which allows for richer user interactions and experiences. Additionally, it outlines Punchcut's services in guiding organizations through the transition into immersive environments, including workshops and tailored support.
Punchcut Immersive UX Experience Design
- 1. Overview of the Immersive Market Opportunity DEFINE YOUR IMMERSIVE UX STRATEGY
- 2. IS YOUR BUSINESS READY FOR THE NEXT WAVE? DESIGN FOR IMMERSIVE EXPERIENCES © 2017 Punchcut // All rights reserved.
- 3. THE FUTURE WILL BE IMMERSIVE AND IT WILL CHANGE EVERYTHING DESIGN FOR IMMERSIVE EXPERIENCES
- 4. 4 AN IMMERSIVE FUTURE WILL CHALLENGE CONVENTIONAL PARADIGMS DESIGN FOR IMMERSIVE EXPERIENCES
- 5. PHOTO: Mini Malist From smart spaces, to 360° media and virtual reality, experiences will enable seamless and multi-sensory interactions with our physical and virtual spaces.
- 6. PHYSICAL AND DIGITAL WORLDS CONVERGE TO CREATE IMMERSIVE EXPERIENCES. DESIGN FOR IMMERSIVE EXPERIENCES
- 7. Immersive experiences will create new opportunities to build deeper relationships with people, products and businesses. These experiences allow people to explore new activities, products or locations by merging physical and digital contexts. This converged context creates a paradigm shift for consumers and companies. DESIGN FOR IMMERSIVE EXPERIENCES
- 8. COMPANIES NEED TO THINK, TO CREATE AND TO CONNECT WITH CUSTOMERS IN NEW WAYS DESIGN FOR IMMERSIVE EXPERIENCES
- 9. Immersive experiences leverage spatial movement, sensory perception and seamless presence to be a fully interactive human experience. With new device contexts, interface controls and human-computer interaction implications, it requires not only rich, compelling content and features but in-depth consumer research and insights into human behavior and user experience. DESIGN FOR IMMERSIVE EXPERIENCES
- 10. 10 1 // Immersive Presence When natural motions are mapped to movement in a virtual space, the user has a greater sense of presence, the perceived ability to act and affect in virtual world. Passive Viewing The user is an audience member for film and art with little autonomy to control the space. Meaningful and immersive experiences rely on the content creator. Guided Engagement Users have guided experiences with limited control to navigate spaces, explore stories, and participate in environments using on screen UI elements. Active Participation Using peripherals that map to a virtual experience gives users greater autonomy to interact with environments, objects and other users. 2 // 3 // 4 // LEVELS OF IMMERSION PHOTO: Hanna Alice
- 11. MORE THAN VR GAMING AND ENTERTAINMENT, IMMERSION IS A SHIFT IN HUMAN INTERACTION DESIGN FOR IMMERSIVE EXPERIENCES
- 12. While VR gaming and entertainment have the lead, experts forecast that immersive experiences will impact almost every industry: healthcare, financial services, retail, manufacturing, education, and more. Its influence spans from how people work, learn, communicate, socialize, play, and consume content.
- 13. DESIGN FOR IMMERSIVE EXPERIENCES
- 14. “A significant shift in the industry is expected to come in 2020 when revenue from consumer- related VR experiences like games will be surpassed by enterprise experiences like workforce training. The enterprise market will become the largest part of the VR industry accounting for nearly a third of total industry revenues from all sources by 2026.” Greenlight Insights’ Virtual Reality Industry Report Fall 2016
- 15. WE HAVE SEEN THIS BEFORE WITH THE MOBILE REVOLUTION AND NOW IS THE TIME TO GET AHEAD DESIGN FOR IMMERSIVE EXPERIENCES
- 16. Connected Stage Web Stage Mobile Stage Immersive Stage TECHNOLOGY IS MOVING FORWARD. IMMERSIVE EXPERIENCES BUILD ON WHAT CAME BEFORE
- 17. The emergence of consumerdevices that enhance immersion like the Oculus Rift, PlayStation VR, HTC Vive, Samsung Gear VR, Google Daydream, Microsoft HoloLens, and others show it is becoming more mainstream as we move from the early adoption to the early majority phase. DESIGN FOR IMMERSIVE EXPERIENCES
- 18. Private and confidential. All rights reserved. New and better devices and services are pushing the adoption curve further and faster.
- 19. ENVISIONING AND PLANNING AN IMMERSIVE STRATEGY IS CRITICAL FOR ALL BUSINESSES DESIGN FOR IMMERSIVE EXPERIENCES
- 20. CREATE A BALANCED STRATEGY Finance Institutions Communications Platforms Media Companies IMMERSIVE STRATEGY: DESIGN FOR IMMERSIVE EXPERIENCES
- 21. LET US HELP YOU BEGIN YOUR STEP INTO THIS NEW DIMENSION DESIGN FOR IMMERSIVE EXPERIENCES
- 22. WE ARE PUNCHCUT, AND WE DESIGN FOR THE FUTURE OF EVERYTHING.
- 23. SPARK SESSIONS Short, targeted sessions and workshops that provide the initial inspiration and vision needed to jumpstart your innovation process. • VR Readiness Sessions 2d • Immersive UX Workshops 2d • Rapid UX Audit Sprints 1wk FOCUSED PROJECTS Focused, project engagements dedicated to envision and realize a new product or service when you need outside vision and expertise. • Immersive User Research Studies • Immersive UX Strategy Engagement • Immersive UI Product Design We offer variety of engagement models to move you into the immersive future. OPEN SUPPORT Open, flexible team support that provides ongoing design leadership and support services to augment and scale internal team capacity. • Flex Team Open Support • UX Advisory Counsel DESIGN FOR IMMERSIVE EXPERIENCES
- 24. Spark Sessions Immersive Spaces • Learn the current industry landscape • Gain experience with Immersive Technology (VR, etc.) • Learn fundamentals of UX for Immersion/VR • Understand where immersive media fits into your user’s journey • Outline a strategy for next steps
- 25. Focused Projects Immersive Spaces • Develop a detailed strategy and roadmap for the future of your business in immersive spaces • Detailed design for new VR experiences or physical spaces • Create a vision for your current services in VR and AR • User testing and research on current and future immersive projects
- 26. Open Support Immersive Spaces • User experience leadership touch points and guidance • UX and interaction recommendations • Flexible design support • Team extension for current initiatives
- 27. LET’S TALK Punchcut is a design and innovation company that specializes in future experience transformation. We provide design acceleration services to spark future insight, power product creation and fuel team growth for our partners. We offer a range of flexible engagement models from targeted innovation Spark Sessions, to focused full-service projects, and flexible open support. We would be happy to discuss how we can bring design value and impact to your business. +1 415.445.8855 | business@punchcut.com | www.punchcut.com © 2017 Punchcut // All rights reserved.