Virtual Reality & Marketing Part 3 of 3
- 1. Virtual Reality & Marketing An overview of Virtual reality and how it can be used today.
- 2. Table of Contents: Section Title: Page Number: Information About Virtual Reality 3 Statistics 10 Manufactures 15 Companies Using Virtual Reality 27 Considerations 40 Ways to Use Virtual Reality in Marketing 53 Industries That Use Virtual Reality 71 Pros and Cons 77 Virtual Reality Trends 86 Work Cited 96
- 3. Virtual Reality & Marketing: Considerations- Five Considerations When Approaching Virtual Reality: Target Consumers With Mobile First Itâs Not Just About the Technology, Itâs About the Content Give Users the Ability to Create Content Great Craft is Essential; Poor Craft Will Make You Sick Engage as Many Senses as Possible Compiled by author from fastcocreate.com
- 4. Virtual Reality & Marketing: Considerations- Virtual Reality Is Evolving Along Two Different Paths: Tethered (desktop powered) version of the Oculus Rift VR mobile headset for Samsung Smartphones Target Consumers With Mobile First: Compiled by author from fastcocreate.com
- 5. Virtual Reality & Marketing: Marketing Ways to Use- Tangible experiences Product experiences Educational experiences Commercial opportunities Product extension Retail experiences Event experiences Recruitment Market research Relationship building Compiled by author from econsultancy.com
- 6. Virtual Reality & Marketing: Marketing Ways to Use- Tangible Experience Include: Compiled by author from econsultancy.com Tangible Experiences:
- 7. Virtual Reality & Marketing: Marketing Ways to Use- Educational Experiences: ďľ Offers consumers a 360-degree 'The Art of PatrĂłn' Virtual Reality Experience Offers This at: PatrĂłn Events Educational Seminars Retailers On the Art of PatrĂłn Website Compiled by author from econsultancy.com
- 8. Virtual Reality & Marketing: Marketing Ways to Use- Market Research: ďľ Investing in a new physical space is a huge undertaking, whether it's a new store, a cinema or shopping center ďľ Being able to understand how your customers feel about crossing such things as the following is vital: Color Scheme Compiled by author from econsultancy.com
- 9. Using Virtual Reality: Industries that Use Virtual Reality: Video Games Data Visualization Aviation, Medicine and the Military Treatment for Mental Illness Compiled by author from marxentlabs.com
- 10. Using Virtual Reality: Industries That Use Virtual Reality: Video Games: One of the largest proponents of Virtual Reality Support for the Oculus Rift headsets has already been added to older games Newer games like come with headset support built right in Many interfaces in gaming have to be adjusted for VR The industry has quickly adapted the hardware as it has become more available Compiled by author from marxentlabs.com
- 11. Using Virtual Reality: Industries That Use Virtual Reality: DataVisualization: Scientific and engineering data visualization has benefited for years from Virtual Reality Recent innovation in display technology has generated interest in everything from: Molecular visualization Architecture Weather models Compiled by author from marxentlabs.com
- 12. Using Virtual Reality: Industries That Use Virtual Reality: Aviation, Medicine And The Military: ⢠An alternative to live training with expensive equipment, dangerous situations, or sensitive technology Virtual Reality Training- ⢠Pilots can see realistic cockpits with VR technology that have virtual flights and live instruction Holistic Training- ⢠Surgeons can train with this and transfer then use what they learned in real life Virtual Tools And Patients- ⢠Can be done by police and soldiers are able to avoid putting lives at risk Virtual Raids- Compiled by author from marxentlabs.com
- 13. Using Virtual Reality: Industries That Use Virtual Reality: â˘Includes post-traumatic stress disorder, can benefit from this technology for ongoing therapy programs Treatment For Mental Illness: â˘They can allow veterans to confront challenges in a controlled environment â˘Overcoming phobias in combination with behavioral therapy Ways to Use: â˘Heal from â˘Reconcile â˘Understand real world experiences VR has a potential to help people: Compiled by author from marxentlabs.com
- 14. Using Virtual Reality: Cons- Cons: Escape real life Cost Training Experimental Technology Programmers Interacting with VR Motion Sickness Compiled by author from virtualreality007.wordpress.com
- 15. Using Virtual Reality: Pros- Pros: Training Patient recovery Doctor Uses View Products in Business at Any Time Virtual Tours Fuller Experiences Compiled by author from virtualreality007.wordpress.com
- 16. Using Virtual Reality: Trends- Affordable VR headsets will normalize Virtual Reality â âItâs not just for gamers anymoreâ Evolved AR & VR business and marketing solutions Retailers get serious with AR and VR as consumers start to expect it Virtual test drives â and virtual vacations Phones built for AR & VR Compiled by author from marxentlabs.com
- 17. Using Virtual Reality: Trends- Evolved AR & VR Business And Marketing Solutions: ďľ Expect to be captivated and enthralled with the VR business and marketing applications that will emerge ďľ Businesses and marketers will get more creative and use VR to solve real business problems such as: Big Data Collection And Analysis Inventory Reduction Experiential Communication Compiled by author from marxentlabs.com
- 18. Using Virtual Reality: Trends- Virtual Test Drives â And Virtual Vacations: ďľ In 2014 Marriott made a virtual honeymoon campaign and Volvoâs did a Google Cardboard test drive ďľ Expect to see more virtualized experiences in the year ahead ďľ Things that can become virtual are: Weddings Family reunions Company meetings Compiled by author from marxentlabs.com
- 19. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
- 20. Work Cited: ďľ "10 Ways Marketers Can Use Virtual Reality Right Now." Econsultancy. Web. 15 Jan. 2016. <https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/>. ďľ "20 Stats to Make You an Instant Expert on AR and Virtual Reality." Hot Topics. 29 July 2015. Web. 15 Jan. 2016. <https://www.hottopics.ht/stories/consumer/20-stats-that-will-make-your-eyes-pop-with- the-promise-of-virtual-reality-and-ar/>. ďľ "5 Top Virtual Reality & Augmented Reality Trends 2015." Marxent. 22 Jan. 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/top-virtual-reality-augmented-reality-trends-2015/>. ďľ "Chief Virtual Reality Officer: What's Your VR Strategy?" Similarweb Blog. 13 Jan. 2016. Web. 15 Jan. 2016. <http://www.similarweb.com/blog/chief-virtual-reality-officer-whats-your-vr-strategy>. ďľ "How Companies Are Marketing with Virtual Reality - Chiefmarketer."Chiefmarketer. 17 Aug. 2015. Web. 15 Jan. 2016. <http://www.chiefmarketer.com/companies-marketing-virtual-reality/>. ďľ âVirtual Reality For Marketers: 5 Ways To Succeed With Oculus Rift."Co.Create. 20 Oct. 2014. Web. 15 Jan. 2016. <http://www.fastcocreate.com/3037109/virtual-reality-for-marketers-5-ways-to-succeed- with-oculus-rift>. ďľ "Virtual Reality: Pros and Cons." Virtualreality007. 18 Mar. 2012. Web. 15 Jan. 2016. <https://virtualreality007.wordpress.com/virtual-reality-pros-and-cons/>. ďľ "What Is Virtual Reality? VR Definition and Examples | Marxent."Marxent Top Augmented Reality Apps Developer What Is Virtual Reality Definition and Examples Comments. 3 June 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/>.