Virtual reality & Marketing Part 2 of 3
- 1. Virtual Reality & Marketing An overview of Virtual reality and how it can be used today.
- 2. Table of Contents: Section Title: Page Number: Information About Virtual Reality 3 Statistics 10 Manufactures 15 Companies Using Virtual Reality 27 Considerations 40 Ways to Use Virtual Reality in Marketing 53 Industries That Use Virtual Reality 71 Pros and Cons 77 Virtual Reality Trends 86 Work Cited 96
- 3. Virtual Reality & Marketing: Manufacturers: 51,300,000 28,000,000 10,460,000 1,980,000 1,770,000 3,260,000 Biggest 5 VR Manufacturers: Visits to Website Microsoft HoloLense Facebook's Oculus Samsung Gear VR Razer OSVR HTC Vive Others Compiled by author from similarweb.com
- 4. Virtual Reality & Marketing: Manufacturers: Oculus Rift, Oculus VR and Facebook Microsoft HoloLens Sony’s Project Morpheus The Vive by Valve Samsung GearVR Google Cardboard Magic Leap Carl Zeiss, Archos, Razer and Avegant Compiled by author from marxentlabs.com
- 5. Virtual Reality & Marketing: Manufacturers: Facebook bought Oculus in 2014 They hope to bring social experiences via VR became They acquired Surreal Vision, a 3D scene reconstruction research group from England Oculus is now poised to bring telepresence to the VR headset While two versions of Oculus headsets have been released to developers The customer version is set to be released in early 2016 Oculus Rift, Oculus VR and Facebook: Compiled by author from marxentlabs.com images from google.com
- 6. Virtual Reality & Marketing: Manufacturers: Valve is best known as the maker of the Steam platform for games distribution on PC, Mac OS, and Linux The Vive, to be manufactured by HTC, is to be the first of many headsets on an open platform called SteamVR While development kits are to be released by the end of 2015, it’s not yet clear when the consumer version will become available The Vive by Valve: Compiled by author from marxentlabs.com images from google.com
- 7. Virtual Reality & Marketing: Manufacturers: Google investment in the Magic Leap startup which promises innovation in: “Light field” display technology 3D mapping Gesture tracking Telepresence Their only engagement with the public has been a highly controversial Augmented Reality demo: Many high-profile names such as venerable science fiction author Neal Stephenson are attached to Magic Leap Their presence in the industry continues to challenge well- established brands, making them an unusual, but noteworthy company Magic Leap: Compiled by author from marxentlabs.com images from google.com
- 8. Using Virtual Reality: Companies- The North Face Zumba Savannah College of Art and Design Embry-Riddle Aeronautical University Marriott International Ultimate Jet Vacations Thomas Cook Anchor Associates TomorrowWorld Game of Thrones Birchbox Compiled by author from chiefmarketer.com
- 9. Using Virtual Reality: Companies- The North Face: One Of The Major Marketing Uses Of Virtual Reality Is To Provide Customers: With experiences that will convince them to physically visit a location or event But not all brands have physical locations or events to market •Instead they use virtual reality to market a lifestyle North Face Unveiled Its Virtual Reality Experience: Viewers were able to experience hiking, rock- climbing and base- jumping through virtual reality The goal was to: •excite shoppers about the outdoors •for them to use the company’s gear on their next adventure Compiled by author from chiefmarketer.com
- 10. Using Virtual Reality: Companies- Zumba: Zumba released a 360-degree virtual reality exercise video The video shows a three-and-a- half-minute class It was shot in a way that allows viewers to either: •Participate in the routine •Mimic what it’s like to teach a class With the release of the virtual reality experience, Zumba can market to both first- timers and those interested in becoming instructors VR can be used to show people what the Zumba experience is like Compiled by author from chiefmarketer.com
- 11. Using Virtual Reality: Companies- Savannah College of Art and Design: Colleges and universities have been among the earliest adopters of virtual reality They are using this new tech to reach and engage with prospective students The Savannah College of Art and Design (SCAD) is at the forefront of this push SCAD mailed 5,000 inexpensive, branded virtual reality headsets to students who were accepted into the school, but had not yet enrolled They wanted students to use the headsets to explore its campuses and picture what it would be like to attend the school The school has plans to: •Expand its program by sending headsets to targeted high schools and teachers •Create virtual reality experiences of university exhibitions and events Compiled by author from chiefmarketer.com
- 12. Using Virtual Reality: Companies- Another was to help the hotel group build credibility with younger, often more tech-savvy, travelers They hope people will become inspired by the experience and decide to book a trip In addition to virtually experiencing a location, the company enhanced the experience by adding heat and mist Marriott built large booths, dubbed “Teleporters,” that transported viewers into virtual reality versions of London and Hawaii Marriott rolled out its own virtual reality experiences as part of its “Travel Brilliantly” campaign Marriott International: Compiled by author from chiefmarketer.com
- 13. Using Virtual Reality: Companies- Ultimate Jet Vacations: Ultimate Jet Vacations (UJV)—a boutique tour operate uses the technology to grow its business and help hotels market their properties VR can be an innovative way to present hotels to clients Using virtual reality, hotels can allow potential guests to step inside and experience their properties before they commit to booking Compiled by author from chiefmarketer.com
- 14. Using Virtual Reality: Companies- Game Of Thrones: HBO partnered with Framestore and Relavent They created a virtual reality experience to help market “Game of Thrones” Using an Oculus Rift, wind machines, rumble packs and real elevators, they built an experience It allowed users to enter an elevator that ascended “The Wall,” a massive ice structure that’s one of the TV show’s major locations Compiled by author from chiefmarketer.com
- 15. Using Virtual Reality: Companies- Birchbox Birchbox Man is a monthly service that provides grooming products samples They announced that subscribers would receive a cardboard VR headset With these headsets they’d be able to download four branded VR experiences to their smartphone They doesn’t have plans to create more VR content It is uniquely positioned to make more content as a large percentage of its subscribers will have a VR headset Compiled by author from chiefmarketer.com
- 16. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
- 17. Work Cited: "10 Ways Marketers Can Use Virtual Reality Right Now." Econsultancy. Web. 15 Jan. 2016. <https://econsultancy.com/blog/66587-10-ways-marketers-can-use-virtual-reality-right-now/>. "20 Stats to Make You an Instant Expert on AR and Virtual Reality." Hot Topics. 29 July 2015. Web. 15 Jan. 2016. <https://www.hottopics.ht/stories/consumer/20-stats-that-will-make-your-eyes-pop-with- the-promise-of-virtual-reality-and-ar/>. "5 Top Virtual Reality & Augmented Reality Trends 2015." Marxent. 22 Jan. 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/top-virtual-reality-augmented-reality-trends-2015/>. "Chief Virtual Reality Officer: What's Your VR Strategy?" Similarweb Blog. 13 Jan. 2016. Web. 15 Jan. 2016. <http://www.similarweb.com/blog/chief-virtual-reality-officer-whats-your-vr-strategy>. "How Companies Are Marketing with Virtual Reality - Chiefmarketer."Chiefmarketer. 17 Aug. 2015. Web. 15 Jan. 2016. <http://www.chiefmarketer.com/companies-marketing-virtual-reality/>. “Virtual Reality For Marketers: 5 Ways To Succeed With Oculus Rift."Co.Create. 20 Oct. 2014. Web. 15 Jan. 2016. <http://www.fastcocreate.com/3037109/virtual-reality-for-marketers-5-ways-to-succeed- with-oculus-rift>. "Virtual Reality: Pros and Cons." Virtualreality007. 18 Mar. 2012. Web. 15 Jan. 2016. <https://virtualreality007.wordpress.com/virtual-reality-pros-and-cons/>. "What Is Virtual Reality? VR Definition and Examples | Marxent."Marxent Top Augmented Reality Apps Developer What Is Virtual Reality Definition and Examples Comments. 3 June 2015. Web. 15 Jan. 2016. <http://www.marxentlabs.com/what-is-virtual-reality-definition-and-examples/>.