(ENG) All About Virtual Reality & Augmented Reality by YDM
6 likes1,533 views
The document discusses the differences between virtual reality (VR) and augmented reality (AR), using popular movies like 'The Matrix' and 'Iron Man' as examples. It covers the applications of VR and AR in real life, particularly in marketing, showcasing successful campaigns from companies like Audi and IKEA that leverage these technologies to enhance consumer experiences. Additionally, the document highlights investment growth in the VR/AR market, projecting significant market expansion and the major players involved in this technology sector.
(ENG) All About Virtual Reality & Augmented Reality by YDM
- 2. Recently arising Hot topic in Industry is Virtual Reality & Augmented Reality We are already exposed to the world of VR/AR cases and using services in our daily life. So how much do you know about it? Now learn the difference between VR & AR with movies that are familiar with us. Here we go! Virtual Reality & Augmented Reality
- 3. These movies are based on Virtual reality or Augmented reality stories. Let’s pick 2 best movies to compare VR and AR! Movies are based on VR or AR
- 4. Virtual Reality Augmented Reality In 2199, World is ruled by computer and humans are born to set to live in virtual reality of 1999. Rebels fight against computer in Virtual Reality to get their life back.. MATRIX Similar but different VR & AR Neo in reality Neo in VR Whatever you need or want become visible, Stark augments his powered-suit with weapons, other technological devices and protect the world as Ironman! IRON MAN Toni Stark in Reality using virtual infos
- 5. Virtual reality offers a digital recreation of a real life setting that users can interact with. In virtual world, users would find it difficult to tell the difference from what is real and what is not. For example, you are in a real life but you can experience this virtual world through VR devices just like a movie Matrix or Avatar. With VR, the user is isolated from the real world while immersed in a world that is completely fabricated. Virtual Reality
- 6. Augmented reality is a digital technology that overlays text, images or video over physical objects. At its core, AR provide all types of information such as location, heading, visual, audio and acceleration data, and opens an avenue for real-time feedback. In the movie Iron man or Minority Report, the characters are putting up information or images in the air and zoom-in using fingers without touching a real monitor? Or remember the scouter for Dragon Ball Z? With AR, users continue to be in touch with the real world while interacting with virtual objects around them Augmented Reality
- 7. 5월5일동생이랑 닌텐도 한판뜬날 또 졌다.. 난 아무래도 안되나 봐... Already 1year passed since my bf joined the army. Tough day at parachute simulation training! Go tiger! 5월5일♥동생이랑 닌텐도 한판뜬날 또 졌다.. 난 아무래도 안되 나봐... How do we use VR in real life? Today, went on a date to play some screengolf with bf! We are a healthy couple! Virtual Reality (가상현실) Screengolf Wii parachute simulation Made some bet on playing wii with my brother. He beat me again… I give up!
- 8. 5월5일동생이랑 닌텐도 한판뜬날 또 졌다.. 난 아무래도 안되나 봐... First driving lesson on a road! This new GPS will be my bodyguard today^^ 5월5일♥동생이랑 닌텐도 한판뜬날 또 졌다.. 난 아무래도 안되 나봐... How do we use AR in real life? Armed Forces Day, I heard that HUDs are standard now on the Boeing 787 Augmented Reality (증강현실) Boeing 787 ScanSearch GPS with AR Installed new app called scansearch and it is amazeballs! It shows all the places and products.
- 9. How does work Virtual Reality & Augmented Reality in Marketing?
- 10. Virtual Reality, or VR, is emerging as a powerful marketing tool, and several innovative brands have found the secrets to an effective Virtual Reality experience, creating campaigns that engage and delight shoppers while increasing sales. VR gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there or buying. Success point; engage customers to participate in the design and testing process; providing a more realistic feedback on their opinion of the product. It connects with users on a deeper and more realistic level – building trust and loyalty. How does VR work in Marketing? VIRTUAL REALITY
- 11. The Audi Virtual Reality Experience is a wearable device that allows shoppers to customize the ideal configuration of the Audi model they want and view the car inside and out from the first-person perspective. Case 1. IKEA VR Marketing Case 1. Audi What’s the result? In London, Audi replaced a traditional retail showroom with “completely digital showroom” where customers can customize, shop for and select cars for purchase. Sales increased by 70 percent and average transaction prices grew by 20 percent RESULT
- 12. Odell Beckham Jr. and Verizon teamed up for a great video that allows fans the ability to interact “virtually” with New York Giants wide receiver Odell Beckham Jr. Case 1. IKEA VR Marketing Case 2. Verizon What’s the result? As of today, Verizon did many VR projects like Google cardboard virtual reality viewers featuring Star Wars characters and 360 degree contents with NFL. This video is a promotional ad Verizon claims during super bowl season to show how little the average person knows about VR in a witty way. RESULT
- 13. Augmented reality, or AR, has become one of the hottest new advertising trends. From Toyota to Nivea to Disney, a diverse array of brands has hopped on the AR bandwagon in the hope of creating hype and increasing consumer engagement. AR provides a way to bridge the gap between the physical and digital experience, empowering brands to better engage with their customers and drive real business results in the process. Success points; Align your augmented reality goals to meet customer’s needs and optimize it for a better user experience and interactive engagement strategy. How does AR work in Makreting? AUGMENTED REALITY
- 14. Ikea has created an augmented reality (AR) mobile app that allows customers to virtually experiment with how its products will fit into their homes. Case 1. IKEA AR Marketing Case 1. IKEA What’s the result? Last year’s global launch of the IKEA Catalogue App has so far resulted in 8.5 million downloads, with more than 42 million visits to the digital catalogue via the App or online RESULT
- 15. The L’Oreal augmented reality Makeup Genius app uses advanced facial mapping technology to make the smartphone camera into a virtual mirror that lets try on products in real time. AR Marketing Case 2. Loreal What’s the result? The app has been downloaded 10 million times and claims almost 20 million users worldwide. In 2015, L’Oréal’s e-commerce sales were 5% of its total sales and reached nearly $ 1 billion. RESULT
- 16. 7 key success drivers in commonDifferent but similar VR & AR 1 Mobility Anywhere, needs to become more mobile than mobile to compete 2 Vision Users are used to high resolution images/views and expects better 3 Immersion Hardware with hyperaccurate position tracking, 3D audio & more 4 Usability Include user comfort from motion sickness for VR & weight for AR!
- 17. VR&AR 7가지 Key Drivers 5 Flexibility Cross-platform operating systems and SDKs for both AR and VR 6 Wearability Mass consumer technology looks & feels cool without compromise 7 Affordability Price is always the main key to lead to a success 7 key success drivers in common
- 18. Recent trends in the industry? In recent years, we are seeing a high level of deal flow in the VR/AR market where investors see both short and long term opportunities and it is expected that market scale could grow up to $120 billion by 2020. Do you get the feeling of how this market is rapidly shifting? Lets look at some charts for better understanding in next slides. Virtual Reality & Augmented Reality
- 19. $26 $16 $23 $9 $55 $37 $24 $117 $76 $17 $55 $623 $121 $127 $171 $238 5 6 6 4 7 9 9 12 14 10 15 13 31 16 36 43 0 5 10 15 20 25 30 35 40 45 50 $0 $100 $200 $300 $400 $500 $600 $700 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Dollars($M) Deals M The chart shows the investment growth in VR/AR from 2012 to 2015 quarterly basis. There have now been 6 straight quarters of investment growth, with a quarter of a billion dollars invested in Q4 2015 alone at nearly 6x the rate of mid-2014. It is even more impressive considering that Magic Leap’s monster round and even larger round from late 2015 are not fully included but to be added in 2016. VR/AR Investment growth and scale
- 20. In next 4 years, total market growth to increase by 375% $15bn X 80 Times X 60 TImes 2020년2016년 $1200bn $5bn $30bn VR/AR Investment growth and scale
- 21. Platform Contents Device Who are the VR/AR market leaders? VR/AR Investment growth and scale
- 22. It clearly shows that most of biggest global companies are in the lead such as Facebook, Google, Microsoft and etc. One interesting thing is Apple has not shown any moves which is visible in the market but yet! don’t you worry about it. Apple had been hiring employees with expertise in AR/VR technology and made multiple related acquisitions recently. So we shall look forward to it! 2014 2016 VR/AR 관련 진출기업현황 및 규모 14 Mar Facebook made a $2 billion acquisition of Oculus VR 14 Mar Google backed Magic Leap raising $827 Million dollars 14 Oct Samsung released Gear VR partnered by Oculus 15 Jan Microsoft launch HoloLens 15 Mar Youtube 360 degree video contents service open 15 May Google partnered with GoPro to service ‘JUMP’ a VR contents producing platform 15 May Apple acquired augmented reality startup Metaio 16 Jan Apple acquired Emotient, a company that built tools for facial expression analysis
- 23. A short history of VR/AR in timeline 1930’s 1940’s 1950’s 1960’s 1970’s 1980’s 1990’s 2000’s Stanley G. Weinbaum wrote ‘Pygmalion's Spectacles’, a science fiction story predicted VR US military used virtual flight simulator for training & improving their skills. Morton Heilig invents the Sensorama-a simulator with 3D images, wind and sound NASA turns to AR with the Apollo expedition for training method The term ‘Augmented Reality’ was coined by Boeing researcher Tom Caudell Ivan Sutherland creates the first HMD that could see a virtual world Jaron Lanier is credited with coining the term virtual reality Mobile applications using smartphone and smart devices (Layar, Ovjet, Sekai Kamera)
- 24. Any Questions? Please contact : ydm_insights@yellomobile.com Facebook : https://www.facebook.com/yellodm (global) https://www.facebook.com/yellodmg Homepage : http://yellodm.com Newsletter Subscriptions : (Kor.) http://goo.gl/M15OFu (Eng.) http://goo.gl/LRfHcB