Rishabh grover vr ppt
- 1. Is Virtual Reality Marketing the next big thing? Submitted by: Rishabh Grover
- 2. Introduction to VR, AR and MR: VR Virtual reality is something where a user interacts with a virtual environment or virtual world using equipment or software that gives him/her a new experience. It usually is an interconnection between a real and virtual world. AR This can be explained by the example of Pokémon Go where virtual things were placed in the real world and user can interact with them using camera of their mobile phones. It is basically incorporating something which does not exist into something which does exist. MR Mixed reality is a mix of both virtual and augmented reality where real and digital things or you can call objects are mixed up in one another to enhance the experience of the user. Example would be when real and virtual things interact with each other.
- 3. How to Implement VR in Your Content Strategy: VR is a platform that helps you deliver your message Showcase your products Existing Audience Use immersive storytelling
- 4. Why a Marketer should implement VR technology: VR experience products which are sold by different brands are likely to attract 62% more consumers. The VR industry would grow by $33 billion by 2022. That’s a significant change. By 2021 the number of VR headsets sold in the market would be approximately 90 million from 200,000 in 2014. That’s a drastic change. A survey showed that 71% consumers prefers a brand that uses virtual reality.
- 5. Let’s break down Virtual Reality Marketing: VR technology has indeed various advantages when compared to traditional media like: radio, billboards, and newspapers. That’s why marketers are more interested in investing in this. • Various companies are spending R & D cost to develop products based on the VR technology as the landscape is changing. VR is being integrated everywhere, now televisions are becoming 3D instead of 2D. Everything is voice controlled or automated which is only possible through augmented, virtual and mixed reality. • People describes their experience as being in a whole new place or having a whole new experience just by sitting at their places. This was only possible with the advancement in technology and rapid adoption of VR, AR and MR.
- 6. THANK YOU