SlideShare a Scribd company logo
Slide 1
Unlock Potential
William McKnight
President
McKnight Consulting Group
www.mcknightcg.com
@williammcknight
Organizational Change Management in
Becoming an Analytic Organization
@williammcknight
Introduction
[CONFIDENTIAL] © Matillion. All rights reserved (2020)
Shawn Johnson
Solution Architect
shawn.johnson@matillion.com
Scale
Built to take advantage of the power
and features of Amazon Redshift,
Snowflake, and Google BigQuery.
Matillion ETL for:
Amazon Redshift
Snowflake
Google BigQuery
About Matillion
Matillion is data transformation for the cloud
Cloud-native, cloud-deployed
Dual HQs in Manchester, UK and Denver; offices in New York and Seattle
Savings
Pay as you go with no long-term
commitments
Simplicity
Intuitive UI and approach to
data transformation makes
complex tasks simple.
Speed
Fast time to value, from launch
to develop to production.
[CONFIDENTIAL] © Matillion. All rights reserved (2020) www.matillion.com/demo
Modern Data Analytics Ecosystem
[CONFIDENTIAL] © Matillion. All rights reserved (2020)
[CONFIDENTIAL] © Matillion. All rights reserved (2020)
Change Management Best Practice
AUTOMATION
GIT
Matillion API
SCM
Documentation
Maintaining
libraries for all our
CDW processing
patterns
Monitor / Analyze
Create operational
reports to support
Data Driven
process decisions
Invest
The strongest
organizations
embrace change and
build it into daily
operations
[CONFIDENTIAL] © Matillion. All rights reserved (2020)
Thank you!
Slide 1
Unlock Potential
William McKnight
President
McKnight Consulting Group
www.mcknightcg.com
@williammcknight
Organizational Change Management in
Becoming an Analytic Organization
@williammcknight
Slide 2
“The Dawn of Man”
Does the Impact of Transformational
Change Always Have to Be Like This?
Slide 3
Analytics
Know that analytics are crucial to business success
Predict what is going to happen (without intervention) and
intervene
Don’t just report on what did happen
Get business representation in determining the analytic
calculations and predictive models
Determine the analytic data that will be useful to business
strategy
Involving analytics in every initiative and business
decision
Slide 4
Organizational Options
COE
Decentralized
Centralized
Functional
Consultants
Slide 5
Successful Analytic Organization
Transformation Efforts…
Require much more than “the right
analytics” and “good planning” and
“good technology”
Present great opportunities, but also
poses significant implementation risks
Encounter many risks that are “people”
related, which must be managed for
successful implementation
Slide 6
Some “People” Risks That Can Slow
Down/Hinder Analytics
 Leaders not aligned
with transformation
case for change
 Departments may feel
they have little or no
input in change process
 Employees concerned
about how new
processes will impact
their current jobs
 Corporate culture
resistant to change,
tries to maintain way
things have always
been done
 Interruptions in day-to-
day operations
 Simultaneous rollout of
other projects
 Staff not adequately
prepared to execute
new processes and
technology
 New job roles that
require more complex
organizational
coordination
Change readiness and organization impact assessments can provide
OCM leaders with additional insights into “people” risks associated
with the implementation
Slide 7
Click to edit Master title style
Unlock Potential
Key Areas of Change by Information
Management Discipline
Slide 8
Data Warehouse/Data Lake/Business
Intelligence
• USE the Data Warehouse, not old ways to get data
• Accept the data in the DW, not question its quality or
completeness
• Think of other uses for the data in the DW
• Contribute derivations, calculations, summarizations for
the DW, not just take data off the DW for Excel
Slide 9
Master Data Management
Get their master data from MDM
Contribute their master data to MDM
Buy into the new business processes to
generate/update master data
Contribute their processes
Effectively use the new business processes to
generate/update master data
Slide 10
Big Data
Extend their business analysis to include big
data
Trust the big data collection process
Is as good-as-it-gets
Think “big”
Slide 11
Response to Change
Denial – The change won’t happen
It won’t affect me
It will be short-lived
Anger
Depression
How can I stop it? (Bargaining)
I’ll try
This isn’t bad
I’m spreading the word!
Slide 12
People and Change
Source: reply-mc.com
Slide 13
Click to edit Master title style
Unlock Potential
Analytic Organizational OCM Strategy
Slide 14
Organization Change Management
(OCM) for Analytics Focus Areas
OCM focuses on
mitigating “people”
risks and enabling
realization of
business benefits
Engage &
Communicate
Stakeholder
Management
Address
Organizational
Implications
Change
Readiness
Train the
Workforce
Slide 15
OCM: Embedded or Stand-Alone
Embedded in a project to support that project
Stand-Alone
In support of multiple projects
In development or production
Part of Data Governance or other organization
Recommend to orient it to projects, have short-term
wins
Slide 16
How much OCM to do?
Widespread Org
Implications
Stakeholders
Numerous and
Potential for
Unsupportive
Jobs
Changing
Org Used
to Change
Process
Change
Stakeholder
Management
Change
Readiness
Engage &
Communicate
Address
Organizational
Implications
Train the
Workforce
Slide 17
Click to edit Master title style
Unlock Potential
Analytic Organizational OCM Work
Products
Slide 18
Work Products Suggested Placement
• Change Readiness
Assessment
• Update Com Plan
• Phase Program Team
Communications
• Organization Impact
Communications
• Organization Impact
Assessment
• Stakeholder
Management Plan
• Update Com Plan
• Phase Program Team
Communications
• Deployment
Communications
• Reevaluate and
Update Stakeholder
Management Plan
• Training Needs
Assessment
• Training Strategy
• Training Logistics
Plan
• Current State
Impacted Job Roles
• Training Curriculum &
Development Plan
• Training Materials
Development
• Future State Job
Roles Definition
• Job Role Mapping
• Deliver Training
• Track Participants
Training Attendance
• Evaluate Training
Effectiveness
• Execute Job Role
Transition Plan
• Communication
Strategy & Plan
• Program Start-up
Communications
• Doc Portal
• Update Comm Plan
• Phase Program Team
Communications
• Training
Communications
• Deployment
Readiness
Assessment
• Reevaluate and
Update Stakeholder
Management Plan
• Train Trainers
• Register Training
Participants
• Job Role Transition
Plan
Design Build DeploymentPre-production
Stakeholder
Management
Change
Readiness
Engage &
Communicate
Address
Organizational
Implications
Train the
Workforce
• Stakeholder Analysis
Slide 19
• Stakeholder
Management Plan
• Deployment
Communications
• Future State Job
Roles Definition
• Deployment
Readiness
Assessment
Design Build DeploymentPre-production
Stakeholder
Management
Change
Readiness
Engage &
Communicate
Address
Organizational
Implications
Train the
Workforce
Example: OCM Work Products Identified for an
Analytics Project
• Training Curriculum &
Development Plan
• Training Materials
Development
• Deliver Training
• Track Participants
Training Attendance
• Evaluate Training
Effectiveness
• Stakeholder Analysis
Slide 20
Stakeholder Management Process
Activities Focus On …
Assessing
Stakeholders
Influencing
Stakeholders
Identifying
Stakeholders
Identified
Stakeholders
Identified Stakeholder
Issues & Concerns
Stakeholder
Management
Plans
New
Stakeholders
On-going
Stakeholder
Meetings
Technology
& Process Change
Impacts
Stakeholder management is not a one-time event, stakeholder
information will be reassessed and updated at each phase of the project
Slide 21
Stakeholder Dimensions
Communications Preference
Key Issues
Current Status (RYG)
Desired Status (YG)
Desired Project Role
Actions Desired
Messages to Communicate
Action Plan
Stakeholder Owner
Slide 22
Stakeholder Engagement: Dept Head
Briefing
22
Description:
The team will prepare each Dept Head for
the launch in the Dept. The Dept kick off
presentation with detailed content will be
send to Dept heads beforehand and will
be briefly reviewed. The activities within
the release will be discussed. The Dept
Head needs to understand …
Objective:
 Prepare Dept heads for their role
Content/Topics:
 Approval process
 Activities within release
 Joint release planning for the Dept
 Presentation for Dept kick off meeting
 Questions from regional Kick-Off
 Value Measure operationalization in
Manager’s target agreement
Scheduling/Frequency:
 Once in the beginning of each release
 Duration: 1-2 hour
Slide 23
Sample Communication Plan
Communication
Type
What/How
Purpose
Why
Sender
From
Whom
Receiver
To Whom
Sources of
Information
From Where
Key Messages Frequency Phase
Media Type – Dialogue Media
Scheduled
Meetings
For information
gathering,
information
sharing, and to
obtain feedback
Project
Team,
Business
Advisors,
Committees
, Project
Staff
Affected project
staff
Results of
Project Tasks,
Reports,
Feedback,
Evaluation
Awareness
Understanding
Implementation
As needed All
Face-to-Face
Events &
Meetings
For information
gathering,
information
sharing, and to
obtain feedback
Project
Team,
Business
Advisors,
Project
Staff
Affected Project
Staff &
Stakeholders
Results of
Project Tasks,
Reports,
Feedback,
Evaluation
Awareness
Understanding
Implementation
At last
once per
phase
All
Demonstrations/
Presentations
To show the
product
Project
Team,
Business
Advisors
HWS Operational
Staff and Other
Stakeholders
Results of
Project Tasks,
Reports,
Feedback,
Evaluation
Awareness
Understanding
Implementation
As needed All
All Hands
Meetings
To introduce new
members, give
status update
Project
Sponsors,
Project
Team, and
Business
Advisors
Project Team and
Resource Team
Project Office,
Project
Managers
Awareness
Understanding
Implementation
As needed All
Slide 24
• Training Needs
Assessment
• Training Strategy
• Training Logistics Plan
• Training Curriculum &
Development Plan
• Register & Tk
Participants Training
Attendance
• Evaluate Training
Effectiveness
• Training Development
• Deliver Training
OCM Work Products Execution Roles
Change
Management
Sponsor
Communications
(Manager)
• Communications Strategy
• Communications Plan
• Start-up Communications
• Web Page
• Phase Program Team
Communications
• Organization Impact
Communications
• Training Communications
• Deployment
Communications
Organization
Alignment
(Manager)
• Current State
Impacted Job Roles
• Future State Job
Roles Definition
•Job Role Mapping
• Job Role
Transition Plan
• Execute Job Role
Transition Plan
• OCM Strategy
• OCM Plan
• OCM Leadership Interviews
• OCM Leadership Strategy
• Operational Vision
• OCM Leadership Action Plans
• Mobilize, Support & Coach Change Champion Network
• Coordinate overall execution of OCM program & template
development
Training
(Manager)
Change
Management
Lead
Slide 25
Conclusions
OCM is essential to organizational analytics
transformation
Choose the applicable work products
Don’t push off OCM until the very end
Insert work products into plans
Focus on stakeholder analysis, job roles, training,
deployment preparation and communications planning
Make the “soft” a real, tangible part of an action-oriented
framework
Slide 26
Organizational Change Management in
Becoming an Analytic Organization
Presented by:
William McKnight
President
McKnight Consulting Group
(214) 514-1444
wmcknight@mcknightcg.com
www.mcknightcg.com

More Related Content

PDF
State of Data Governance in 2021
PDF
Helping HR to Cross the Big Data Chasm
PDF
Master Data Management - Aligning Data, Process, and Governance
PDF
Data-Ed: A Framework for no sql and Hadoop
PDF
DataEd Slides: Data Management Best Practices
PDF
DataEd Slides: Getting Data Quality Right – Success Stories
PDF
How to Strengthen Enterprise Data Governance with Data Quality
PDF
Data-Ed: Monetizing Data Management
State of Data Governance in 2021
Helping HR to Cross the Big Data Chasm
Master Data Management - Aligning Data, Process, and Governance
Data-Ed: A Framework for no sql and Hadoop
DataEd Slides: Data Management Best Practices
DataEd Slides: Getting Data Quality Right – Success Stories
How to Strengthen Enterprise Data Governance with Data Quality
Data-Ed: Monetizing Data Management

What's hot (19)

PDF
DataEd Webinar: Implementing Successful Data Strategies - Developing Organiza...
PDF
How to Monetize Your Data Assets and Gain a Competitive Advantage
 
PDF
DMBOK and Data Governance
PDF
Business Value Through Reference and Master Data Strategies
PDF
Data Stewards – Defining and Assigning
PDF
The Chief Data Officer's Agenda: What a CDO Needs to Know about Data Quality
PDF
Data-Ed Online Webinar: Data Governance Strategies
PDF
Data management best practices - infographic
PDF
Slides: How to Avoid the 10 Big Data Analytics Blunders — Best Practices for ...
PDF
Data-Ed Online: Making the Case for Data Governance
PDF
Data-Ed Online Webinar: Data-centric Strategy & Roadmap
PDF
DataEd Slides: Data Management Best Practices
PDF
Data-Ed Slides: Data-Centric Strategy & Roadmap - Supercharging Your Business
PDF
Data-Ed Webinar: Best Practices with the DMM
PDF
Enterprise Data World Webinar: A Strategic Approach to Data Quality
PDF
Data-Ed: Data Architecture Requirements
PDF
RWDG Slides: The Stewardship Approach to Data Governance
PDF
Building a Data Strategy – Practical Steps for Aligning with Business Goals
PDF
Data Literacy and Data Virtualization: A Step-by-step Guide to Bolstering You...
DataEd Webinar: Implementing Successful Data Strategies - Developing Organiza...
How to Monetize Your Data Assets and Gain a Competitive Advantage
 
DMBOK and Data Governance
Business Value Through Reference and Master Data Strategies
Data Stewards – Defining and Assigning
The Chief Data Officer's Agenda: What a CDO Needs to Know about Data Quality
Data-Ed Online Webinar: Data Governance Strategies
Data management best practices - infographic
Slides: How to Avoid the 10 Big Data Analytics Blunders — Best Practices for ...
Data-Ed Online: Making the Case for Data Governance
Data-Ed Online Webinar: Data-centric Strategy & Roadmap
DataEd Slides: Data Management Best Practices
Data-Ed Slides: Data-Centric Strategy & Roadmap - Supercharging Your Business
Data-Ed Webinar: Best Practices with the DMM
Enterprise Data World Webinar: A Strategic Approach to Data Quality
Data-Ed: Data Architecture Requirements
RWDG Slides: The Stewardship Approach to Data Governance
Building a Data Strategy – Practical Steps for Aligning with Business Goals
Data Literacy and Data Virtualization: A Step-by-step Guide to Bolstering You...
Ad

Similar to ADV Slides: Organizational Change Management in Becoming an Analytic Organization (20)

PDF
Methods of Organizational Change Management
PDF
Organizational Change Management for Data- and Analytics-Driven Projects
PPT
Consulting for a trans4ming organization250718
PDF
Business Process Reengineering PowerPoint Presentation Slides
PDF
Kompanets akompanets cia kyivpm_day_112019 - anna kompanets
PDF
Business Process Reengineering Powerpoint Presentation Slides
PDF
Change Management PowerPoint Presentation Slides
PDF
Change Management Powerpoint Presentation Slides
PDF
Change Control Process PowerPoint Presentation Slides
PDF
Change Management: The Secret to a Successful SAS® Implementation
PPTX
changemanagementpowerpointpresentationslides-210607120855.pptx
PPSX
understanding change
PPTX
Fundamentals of Organizational Change Management
PPT
Change Management
PPTX
Day 4 pt1
PPTX
in and chng
PDF
Organizational change management
PDF
Change management in a project environment webinar, 5 December 2022
PPTX
ppt 4.pptx
PPT
Change Management Models, Stakeholder Analysis & Capacity Building in Corpora...
Methods of Organizational Change Management
Organizational Change Management for Data- and Analytics-Driven Projects
Consulting for a trans4ming organization250718
Business Process Reengineering PowerPoint Presentation Slides
Kompanets akompanets cia kyivpm_day_112019 - anna kompanets
Business Process Reengineering Powerpoint Presentation Slides
Change Management PowerPoint Presentation Slides
Change Management Powerpoint Presentation Slides
Change Control Process PowerPoint Presentation Slides
Change Management: The Secret to a Successful SAS® Implementation
changemanagementpowerpointpresentationslides-210607120855.pptx
understanding change
Fundamentals of Organizational Change Management
Change Management
Day 4 pt1
in and chng
Organizational change management
Change management in a project environment webinar, 5 December 2022
ppt 4.pptx
Change Management Models, Stakeholder Analysis & Capacity Building in Corpora...
Ad

More from DATAVERSITY (20)

PDF
Architecture, Products, and Total Cost of Ownership of the Leading Machine Le...
PDF
Data at the Speed of Business with Data Mastering and Governance
PDF
Exploring Levels of Data Literacy
PDF
Building a Data Strategy – Practical Steps for Aligning with Business Goals
PDF
Make Data Work for You
PDF
Data Catalogs Are the Answer – What is the Question?
PDF
Data Catalogs Are the Answer – What Is the Question?
PDF
Data Modeling Fundamentals
PDF
Showing ROI for Your Analytic Project
PDF
How a Semantic Layer Makes Data Mesh Work at Scale
PDF
Is Enterprise Data Literacy Possible?
PDF
The Data Trifecta – Privacy, Security & Governance Race from Reactivity to Re...
PDF
Emerging Trends in Data Architecture – What’s the Next Big Thing?
PDF
Data Governance Trends - A Look Backwards and Forwards
PDF
Data Governance Trends and Best Practices To Implement Today
PDF
2023 Trends in Enterprise Analytics
PDF
Data Strategy Best Practices
PDF
Who Should Own Data Governance – IT or Business?
PDF
Data Management Best Practices
PDF
MLOps – Applying DevOps to Competitive Advantage
Architecture, Products, and Total Cost of Ownership of the Leading Machine Le...
Data at the Speed of Business with Data Mastering and Governance
Exploring Levels of Data Literacy
Building a Data Strategy – Practical Steps for Aligning with Business Goals
Make Data Work for You
Data Catalogs Are the Answer – What is the Question?
Data Catalogs Are the Answer – What Is the Question?
Data Modeling Fundamentals
Showing ROI for Your Analytic Project
How a Semantic Layer Makes Data Mesh Work at Scale
Is Enterprise Data Literacy Possible?
The Data Trifecta – Privacy, Security & Governance Race from Reactivity to Re...
Emerging Trends in Data Architecture – What’s the Next Big Thing?
Data Governance Trends - A Look Backwards and Forwards
Data Governance Trends and Best Practices To Implement Today
2023 Trends in Enterprise Analytics
Data Strategy Best Practices
Who Should Own Data Governance – IT or Business?
Data Management Best Practices
MLOps – Applying DevOps to Competitive Advantage

Recently uploaded (20)

PPT
Quality review (1)_presentation of this 21
PPTX
oil_refinery_comprehensive_20250804084928 (1).pptx
PPTX
Acceptance and paychological effects of mandatory extra coach I classes.pptx
PDF
22.Patil - Early prediction of Alzheimer’s disease using convolutional neural...
PDF
Introduction to Business Data Analytics.
PDF
BF and FI - Blockchain, fintech and Financial Innovation Lesson 2.pdf
PDF
Fluorescence-microscope_Botany_detailed content
PPTX
Global journeys: estimating international migration
PPT
Chapter 2 METAL FORMINGhhhhhhhjjjjmmmmmmmmm
PPTX
Introduction to Firewall Analytics - Interfirewall and Transfirewall.pptx
PPTX
advance b rammar.pptxfdgdfgdfsgdfgsdgfdfgdfgsdfgdfgdfg
PPT
Miokarditis (Inflamasi pada Otot Jantung)
PPTX
climate analysis of Dhaka ,Banglades.pptx
PDF
Lecture1 pattern recognition............
PPTX
1_Introduction to advance data techniques.pptx
PDF
Launch Your Data Science Career in Kochi – 2025
PPTX
Moving the Public Sector (Government) to a Digital Adoption
PPTX
ALIMENTARY AND BILIARY CONDITIONS 3-1.pptx
PPTX
IB Computer Science - Internal Assessment.pptx
PPT
Chapter 3 METAL JOINING.pptnnnnnnnnnnnnn
Quality review (1)_presentation of this 21
oil_refinery_comprehensive_20250804084928 (1).pptx
Acceptance and paychological effects of mandatory extra coach I classes.pptx
22.Patil - Early prediction of Alzheimer’s disease using convolutional neural...
Introduction to Business Data Analytics.
BF and FI - Blockchain, fintech and Financial Innovation Lesson 2.pdf
Fluorescence-microscope_Botany_detailed content
Global journeys: estimating international migration
Chapter 2 METAL FORMINGhhhhhhhjjjjmmmmmmmmm
Introduction to Firewall Analytics - Interfirewall and Transfirewall.pptx
advance b rammar.pptxfdgdfgdfsgdfgsdgfdfgdfgsdfgdfgdfg
Miokarditis (Inflamasi pada Otot Jantung)
climate analysis of Dhaka ,Banglades.pptx
Lecture1 pattern recognition............
1_Introduction to advance data techniques.pptx
Launch Your Data Science Career in Kochi – 2025
Moving the Public Sector (Government) to a Digital Adoption
ALIMENTARY AND BILIARY CONDITIONS 3-1.pptx
IB Computer Science - Internal Assessment.pptx
Chapter 3 METAL JOINING.pptnnnnnnnnnnnnn

ADV Slides: Organizational Change Management in Becoming an Analytic Organization

  • 1. Slide 1 Unlock Potential William McKnight President McKnight Consulting Group www.mcknightcg.com @williammcknight Organizational Change Management in Becoming an Analytic Organization @williammcknight
  • 2. Introduction [CONFIDENTIAL] © Matillion. All rights reserved (2020) Shawn Johnson Solution Architect shawn.johnson@matillion.com
  • 3. Scale Built to take advantage of the power and features of Amazon Redshift, Snowflake, and Google BigQuery. Matillion ETL for: Amazon Redshift Snowflake Google BigQuery About Matillion Matillion is data transformation for the cloud Cloud-native, cloud-deployed Dual HQs in Manchester, UK and Denver; offices in New York and Seattle Savings Pay as you go with no long-term commitments Simplicity Intuitive UI and approach to data transformation makes complex tasks simple. Speed Fast time to value, from launch to develop to production. [CONFIDENTIAL] © Matillion. All rights reserved (2020) www.matillion.com/demo
  • 4. Modern Data Analytics Ecosystem [CONFIDENTIAL] © Matillion. All rights reserved (2020)
  • 5. [CONFIDENTIAL] © Matillion. All rights reserved (2020) Change Management Best Practice AUTOMATION GIT Matillion API SCM Documentation Maintaining libraries for all our CDW processing patterns Monitor / Analyze Create operational reports to support Data Driven process decisions Invest The strongest organizations embrace change and build it into daily operations
  • 6. [CONFIDENTIAL] © Matillion. All rights reserved (2020) Thank you!
  • 7. Slide 1 Unlock Potential William McKnight President McKnight Consulting Group www.mcknightcg.com @williammcknight Organizational Change Management in Becoming an Analytic Organization @williammcknight
  • 8. Slide 2 “The Dawn of Man” Does the Impact of Transformational Change Always Have to Be Like This?
  • 9. Slide 3 Analytics Know that analytics are crucial to business success Predict what is going to happen (without intervention) and intervene Don’t just report on what did happen Get business representation in determining the analytic calculations and predictive models Determine the analytic data that will be useful to business strategy Involving analytics in every initiative and business decision
  • 11. Slide 5 Successful Analytic Organization Transformation Efforts… Require much more than “the right analytics” and “good planning” and “good technology” Present great opportunities, but also poses significant implementation risks Encounter many risks that are “people” related, which must be managed for successful implementation
  • 12. Slide 6 Some “People” Risks That Can Slow Down/Hinder Analytics  Leaders not aligned with transformation case for change  Departments may feel they have little or no input in change process  Employees concerned about how new processes will impact their current jobs  Corporate culture resistant to change, tries to maintain way things have always been done  Interruptions in day-to- day operations  Simultaneous rollout of other projects  Staff not adequately prepared to execute new processes and technology  New job roles that require more complex organizational coordination Change readiness and organization impact assessments can provide OCM leaders with additional insights into “people” risks associated with the implementation
  • 13. Slide 7 Click to edit Master title style Unlock Potential Key Areas of Change by Information Management Discipline
  • 14. Slide 8 Data Warehouse/Data Lake/Business Intelligence • USE the Data Warehouse, not old ways to get data • Accept the data in the DW, not question its quality or completeness • Think of other uses for the data in the DW • Contribute derivations, calculations, summarizations for the DW, not just take data off the DW for Excel
  • 15. Slide 9 Master Data Management Get their master data from MDM Contribute their master data to MDM Buy into the new business processes to generate/update master data Contribute their processes Effectively use the new business processes to generate/update master data
  • 16. Slide 10 Big Data Extend their business analysis to include big data Trust the big data collection process Is as good-as-it-gets Think “big”
  • 17. Slide 11 Response to Change Denial – The change won’t happen It won’t affect me It will be short-lived Anger Depression How can I stop it? (Bargaining) I’ll try This isn’t bad I’m spreading the word!
  • 18. Slide 12 People and Change Source: reply-mc.com
  • 19. Slide 13 Click to edit Master title style Unlock Potential Analytic Organizational OCM Strategy
  • 20. Slide 14 Organization Change Management (OCM) for Analytics Focus Areas OCM focuses on mitigating “people” risks and enabling realization of business benefits Engage & Communicate Stakeholder Management Address Organizational Implications Change Readiness Train the Workforce
  • 21. Slide 15 OCM: Embedded or Stand-Alone Embedded in a project to support that project Stand-Alone In support of multiple projects In development or production Part of Data Governance or other organization Recommend to orient it to projects, have short-term wins
  • 22. Slide 16 How much OCM to do? Widespread Org Implications Stakeholders Numerous and Potential for Unsupportive Jobs Changing Org Used to Change Process Change Stakeholder Management Change Readiness Engage & Communicate Address Organizational Implications Train the Workforce
  • 23. Slide 17 Click to edit Master title style Unlock Potential Analytic Organizational OCM Work Products
  • 24. Slide 18 Work Products Suggested Placement • Change Readiness Assessment • Update Com Plan • Phase Program Team Communications • Organization Impact Communications • Organization Impact Assessment • Stakeholder Management Plan • Update Com Plan • Phase Program Team Communications • Deployment Communications • Reevaluate and Update Stakeholder Management Plan • Training Needs Assessment • Training Strategy • Training Logistics Plan • Current State Impacted Job Roles • Training Curriculum & Development Plan • Training Materials Development • Future State Job Roles Definition • Job Role Mapping • Deliver Training • Track Participants Training Attendance • Evaluate Training Effectiveness • Execute Job Role Transition Plan • Communication Strategy & Plan • Program Start-up Communications • Doc Portal • Update Comm Plan • Phase Program Team Communications • Training Communications • Deployment Readiness Assessment • Reevaluate and Update Stakeholder Management Plan • Train Trainers • Register Training Participants • Job Role Transition Plan Design Build DeploymentPre-production Stakeholder Management Change Readiness Engage & Communicate Address Organizational Implications Train the Workforce • Stakeholder Analysis
  • 25. Slide 19 • Stakeholder Management Plan • Deployment Communications • Future State Job Roles Definition • Deployment Readiness Assessment Design Build DeploymentPre-production Stakeholder Management Change Readiness Engage & Communicate Address Organizational Implications Train the Workforce Example: OCM Work Products Identified for an Analytics Project • Training Curriculum & Development Plan • Training Materials Development • Deliver Training • Track Participants Training Attendance • Evaluate Training Effectiveness • Stakeholder Analysis
  • 26. Slide 20 Stakeholder Management Process Activities Focus On … Assessing Stakeholders Influencing Stakeholders Identifying Stakeholders Identified Stakeholders Identified Stakeholder Issues & Concerns Stakeholder Management Plans New Stakeholders On-going Stakeholder Meetings Technology & Process Change Impacts Stakeholder management is not a one-time event, stakeholder information will be reassessed and updated at each phase of the project
  • 27. Slide 21 Stakeholder Dimensions Communications Preference Key Issues Current Status (RYG) Desired Status (YG) Desired Project Role Actions Desired Messages to Communicate Action Plan Stakeholder Owner
  • 28. Slide 22 Stakeholder Engagement: Dept Head Briefing 22 Description: The team will prepare each Dept Head for the launch in the Dept. The Dept kick off presentation with detailed content will be send to Dept heads beforehand and will be briefly reviewed. The activities within the release will be discussed. The Dept Head needs to understand … Objective:  Prepare Dept heads for their role Content/Topics:  Approval process  Activities within release  Joint release planning for the Dept  Presentation for Dept kick off meeting  Questions from regional Kick-Off  Value Measure operationalization in Manager’s target agreement Scheduling/Frequency:  Once in the beginning of each release  Duration: 1-2 hour
  • 29. Slide 23 Sample Communication Plan Communication Type What/How Purpose Why Sender From Whom Receiver To Whom Sources of Information From Where Key Messages Frequency Phase Media Type – Dialogue Media Scheduled Meetings For information gathering, information sharing, and to obtain feedback Project Team, Business Advisors, Committees , Project Staff Affected project staff Results of Project Tasks, Reports, Feedback, Evaluation Awareness Understanding Implementation As needed All Face-to-Face Events & Meetings For information gathering, information sharing, and to obtain feedback Project Team, Business Advisors, Project Staff Affected Project Staff & Stakeholders Results of Project Tasks, Reports, Feedback, Evaluation Awareness Understanding Implementation At last once per phase All Demonstrations/ Presentations To show the product Project Team, Business Advisors HWS Operational Staff and Other Stakeholders Results of Project Tasks, Reports, Feedback, Evaluation Awareness Understanding Implementation As needed All All Hands Meetings To introduce new members, give status update Project Sponsors, Project Team, and Business Advisors Project Team and Resource Team Project Office, Project Managers Awareness Understanding Implementation As needed All
  • 30. Slide 24 • Training Needs Assessment • Training Strategy • Training Logistics Plan • Training Curriculum & Development Plan • Register & Tk Participants Training Attendance • Evaluate Training Effectiveness • Training Development • Deliver Training OCM Work Products Execution Roles Change Management Sponsor Communications (Manager) • Communications Strategy • Communications Plan • Start-up Communications • Web Page • Phase Program Team Communications • Organization Impact Communications • Training Communications • Deployment Communications Organization Alignment (Manager) • Current State Impacted Job Roles • Future State Job Roles Definition •Job Role Mapping • Job Role Transition Plan • Execute Job Role Transition Plan • OCM Strategy • OCM Plan • OCM Leadership Interviews • OCM Leadership Strategy • Operational Vision • OCM Leadership Action Plans • Mobilize, Support & Coach Change Champion Network • Coordinate overall execution of OCM program & template development Training (Manager) Change Management Lead
  • 31. Slide 25 Conclusions OCM is essential to organizational analytics transformation Choose the applicable work products Don’t push off OCM until the very end Insert work products into plans Focus on stakeholder analysis, job roles, training, deployment preparation and communications planning Make the “soft” a real, tangible part of an action-oriented framework
  • 32. Slide 26 Organizational Change Management in Becoming an Analytic Organization Presented by: William McKnight President McKnight Consulting Group (214) 514-1444 wmcknight@mcknightcg.com www.mcknightcg.com