Adv410 Quiz 4
- 1. Advertising/ Public Relations Issues -Internet Conflicts- -Corporate Blogging -Search Data -Children’s Online Privacy Protection Act -User Generated Content
- 2. Corporate Blogging PR firm, Edelman writes against Walmart despite it being one of their main clients Miranda Gill is held reponsible This is done by at least a dozen Fortune 500 companies Weil: “Corporate Bloggers need to write with human voice, post often, be transparent and enter into dialogue with readers.” Companies need to talk with employees and customers in order to let them in on changes.
- 3. Research Data AOL releases user search data Randomly selected data, but focused on 658,000 Argued to get access to Google’s users search in order to defend their case but it didn’t work
- 4. Children’s Online Privacy Protection Act MySpace safety block not used for months and children’s info was accessible Names Security Czar to oversee safety issues Also, FTC fines Xenga for violating kids online and allowing under 13 yr-olds sign up Hired new Chief Safety Officer and added personnel to respond to parent compaints Hersheys and Mrs. Fields fined by the FTC for getting personal information from children under 13 w/out parental consent All information was forced to be deleted and agreement made that it would never be done again
- 5. User Generated Content Malibu/Banana Boat contest-prize is $25,000 or tropical vacation Finalists were not posted anywhere so thought that the contest was rigged Chevy tries write-your-own ad approach People began to bring up negative points such as global warming and oil supplies Company was willing to take risks and ended up getting some positive commercials John Butler of Converse shoes stated that this type of viral marketing only works if it fits the product.