Adv 410 Quiz
- 1. Advertising & Marketing on the Internet
- 2. The Blog Many companies are using fake blogs to try and sway consumers about their companies Wal-Mart Used false blogs to glorify their stores. Sony Used a fake blog to drive up supply for the PSP
- 3. Information Gathering Many companies are using deceptive practices to gather private information from consumers. Ruckus Network, Inc. Meat Puppets Used a fake Facebook profile to obtain user info. AOL Search Query Log Released logs to the public
- 4. Child Privacy Many companies are using deceptive practices to gather private information from consumers. Mrs. Fields Collected information from children under 13 without asking for consent. Hershey Collected information from children under 13 even if consent wasn’t given.
- 5. Child Exploitation Social networking sites do not protect children from displaying private information Xango Repeatedly allowed children under 13 to set up accounts without consent. MySpace Encountered problems keeping children’s profiles private from adults.
- 6. User-generated Advertisements Many companies now try to get consumer created advertisements with the use of contests. Malibu Had users create videos for rum ads Unfair and corrupt contest Chevy Had users create Tahoe ads Fair treatment even to those against the Tahoe