This paper investigates advanced modulation coding schemes, specifically focusing on on-off keying, return-to-zero (RZ), and non-return-to-zero (NRZ), for optical wireless communication (OWC) systems. It highlights that on-off keying demonstrated superior performance with the maximum Q factor and minimum bit error rate, achieving transmission rates of up to 40 Gb/s over distances of 500 km. The findings suggest a significant improvement in signal quality and received power when utilizing on-off keying compared to other modulation methods.