Advanced teflon(r)presentation external
- 1. NEW! Advanced Teflon® fabric protector with Dual Action repel & release What is it? technology Marketing support Why Teflon® ? Textile Effects 1 MS-O&WR.ppt
- 2. Contents What is it? Advanced Teflon® fabric protector technology Advanced Teflon® fabric protector technology Marketing support Advanced Teflon® fabric protector marketing support Why Teflon® ? Why Teflon ® fabric protector? What is it? technology Marketing support Why Teflon® ? Textile Effects 2 MS-O&WR.ppt
- 3. The Stain Business • Teflon ® is HOT. Explosive growth in 2003, with exceptional industry interest. • Teflon ® has been established as a leading Easy Care brand backed by benchmark technologies. • INVISTA and Ciba are proud to introduce an entirely new generation of Stain Protection: Advanced Teflon® fabric protector • Advanced Teflon® is the first Smart stain protection material, which repels or releases stains depending on its environment. What is it? technology Marketing support Why Teflon® ? Textile Effects 3 MS-O&WR.ppt
- 4. Traditional Stain Protection Traditional stain protection systems from Teflon ® fabric protector involved stain repellency OR stain release. Stain Repellency WATER OIL Repellency: Lowers surface tension so that liquids and stains are repelled and bead up on the surface. Untreated Treated air permeable Release: A water loving component Teflon® pulls Stain Repellency in soap and water to the fiber to Stain Release release ground in stains in the wash. OIL WATER NEW Advanced Teflon® fabric protector WATER OIL has dual action repel AND release. After Untreated Washing Treated water pulled into fabric during washing Teflon® Stain Release What is it? technology Marketing support Why Teflon® ? Textile Effects 4 MS-O&WR.ppt
- 5. NEW! Advanced Teflon® fabric protector with dual action repel & release What is Advanced Teflon® fabric protector? • Advanced Teflon® first line defense against stains is a super repellent effect which prevents stains from getting into the fabric. • If stains get ground in to the fabric, a second line of defense (stain release) allows the stains to wash out. • The Teflon ® brand combination system provides excellent repellency and adds release. Competitive products with the same claim often sacrifice the critical repellent characteristics. What is it? technology Marketing support Why Teflon® ? Textile Effects 5 MS-O&WR.ppt
- 6. NEW! Advanced Teflon® fabric protector with dual action repel & release End uses for Advanced Teflon® • Developments have been focussed on cotton and cotton rich garments for ready to wear – Pants, woven and knit shirts • Clear opportunities in cross-over sportswear and jobwear • Additional opportunities in Home Textiles such as bedding and table linens • And many others………. What is it? technology Marketing support Why Teflon® ? Textile Effects 6 MS-O&WR.ppt
- 7. NEW! Advanced Teflon® fabric protector with dual action repel & release Availability and pricing • Technology is available now for trial • Sales, delivery, technical service, product stewardship and QC will be handled by Ciba in the normal way. • Pricing for the NEW Advanced Teflon ® fabric protector will be handled by Ciba. Pricing levels will be similar to those for premium or extended durability (HT) Teflon® brand repellent business today. What is it? technology Marketing support Why Teflon® ? Textile Effects 7 MS-O&WR.ppt
- 8. Advanced Teflon® fabric protector TECHNOLOGY What is it? technology Marketing support Why Teflon® ? Textile Effects 8 MS-O&WR.ppt
- 9. NEW! Advanced Teflon® fabric protector with dual action repel & release Advanced Teflon® Fabric Protector is a Smart Material which understands how to keep clothes looking cleaner, longer. It repels oil and/or water based stains during garment wear, and works with (not against) detergents in the laundry process to easily remove any ground-in or residual stain. wear wash What is it? technology Marketing support Why Teflon® ? Textile Effects 9 MS-O&WR.ppt
- 10. NEW! Advanced Teflon® fabric protector with dual action repel & release A breakthrough in stain technology, compatible with wrinkle resist finishes for real life situations. • Fabric’s repel oil and water based stains with improved performance and durability over many launderings. • After laundering ironing is NOT necessary to maintain good performance, tumble drying is sufficient. The product is compatible with Wrinkle Free or “non-iron” finishes. • If a fabric absorbs ground in or oil based stains, they are NOT permanently trapped in the fabric, but can removed after ONLY ONE laundry cycle. • The treatment operates on the nano-scale, protecting each individual fiber, with minimal impact on the fabric’s, hand/touch/feel/drape, and breathability. What is it? technology Marketing support Why Teflon® ? Textile Effects 10 MS-O&WR.ppt
- 11. NEW! Advanced Teflon® fabric protector with dual action repel & release Summary of Performance: Cotton & Cotton/Poly Bottom Weight Fabrics Initial Repellency Generic Repel 5 Teflon® Repel 4 Mill Value in Use Advanced Teflon® Hot Coffee Repellency Repel/Release 3 2 1 Performance without 0 Ground-in Stains / Release Ironing (LTD) Hand Semi-solid Stain Repellency 5 = Outstanding 4 = Very Good 3 = Good Wash Durability (same loading) 2 = Moderate 1 = Poor What is it? technology Marketing support Why Teflon® ? Textile Effects 11 MS-O&WR.ppt
- 12. NEW! Advanced Teflon® fabric protector with dual action repel & release Technology: Nano-Scale Engineering Application Mechanism Product goes into pad bath as micro-scale Nanometer sized polymer (invisible) containing CF3 units emulsion of polymer in bonds to the fiber. • Water evaporates. water. • Polymer micro- emulsion melts and spreads. • Fluorochemical polymer permanently bonds to the fiber surface. Application to HEAT/CURE Melt Spreading & Fiber Surface Surface Coverage What is it? technology Marketing support Why Teflon® ? Textile Effects 12 MS-O&WR.ppt
- 13. NEW! Advanced Teflon® Fabric Protector With Enhanced Repellent Functionality Forms a molecular barrier around the individual fibers to lower the surface tension so that the fabric is oil and water repellent. Even after 40 Stain Repellency Mazola Oil laundry tumble WATER OIL Cocktail Sauce dry cycles, Cold Tea potential stains Italian Dressing beaded up and Hot Coffee 42°C remained on the surface of the Red Punch treated pants leg for >10 Air Permeable • minutes before beginning to Oil Rating = 4 absorb! Water Rating = 4 What is it? technology Marketing support Why Teflon® ? Textile Effects 13 MS-O&WR.ppt
- 14. NEW! Advanced Teflon® Fabric Protector With Enhanced Release Functionality Protects the fiber from permanent staining while the water-loving component of the polymer backbone pulls water into the fiber during washing. 100% Cotton Woven Shirt Mustard Stain Release Chocolate Ice Cream WATER OIL Fruit Punch Ground-In Stain After one wash/dry cycle 100% Cotton Khaki’s Fruit Punch Chocolate Ketchup water pulled into fabric during washing Ice Cream Mustard Ground-In Stain After one wash/dry cycle What is it? technology Marketing support Why Teflon® ? Textile Effects 14 MS-O&WR.ppt
- 15. NEW! Advanced Teflon® Fabric Protector With Enhanced Release Functionality • Body Oils and Ring around the collar – In factory environment wear tests, 100% of all ring around the collar stains washed out immediately, while stains remained on 78% of untreated shirts • Food stains – Excellent results on ground in mustard, ketchup etc., • Enhanced Durability to 20+ Home Launderings What is it? technology Marketing support Why Teflon® ? Textile Effects 15 MS-O&WR.ppt
- 16. Performance of Conventional Repellent 100 % Cotton Bottom Weight Fabric Note: Oily stains are trapped in fiber Tootsie Roll Pop (22.35 g water + 26.12 g candy) Kool-Aid (26.18 g water + 3.6 g powder) Welch's Grape Juice Soy Sauce Red Wine, Merlot Maraschino Cherries, juice Dirty Motor Oil, 3 months use 10W30 petroleum based Mineral Oil Kraft Italian Dressing Corn Oil Hershey Chocolate Syrup AATCC Oil Repellency Tests Hellmann's Real Mayonnaise Water Repellency Tests Heinz Tomato Ketchup French's Mustard Butter, salted room temp. Lipstick, L'Oreal Creme, Nature's Blush Black Mascara, L'Oreal Green Crayola Fabric washed 30 HL cycles. Lubriderm Seriously Sensitive Moisturizing Lotion, Lanolin-free Stains applied at 20 HL cycles. Foldger’s Hot Coffee, strong, 60 deg. C What is it? technology Marketing support Why Teflon® ? Textile Effects 16 MS-O&WR.ppt
- 17. NEW! Advanced Teflon® fabric protector with dual action repel & release Total Stain Performance: Cotton - Poly Blend Bottom Weight Fabric Advanced Teflon® Conventional Fabric Protector Repellent Product AATCC Oil Repellency Test DuPont Water Repellency Test AATCC Corn Oil Release Test AATCC Mineral Oil Release Test Concentrated Kool-Aid Foldger’s Hot Coffee (40 °C) French’s Mustard Hellmann’s Mayonnaise Oil Repellency Water Repellency Fabric washed 31 HL cycles. (AATCC 118) (DuPont) Stains applied at 30 HL cycles. Initial 6 6 30 HL 5 6 What is it? technology Marketing support Why Teflon® ? Textile Effects 17 MS-O&WR.ppt
- 18. NEW! Advanced Teflon® fabric protector with dual action repel & release Total Stain Performance of Advanced TEFLON® Fabric Protector 100% Cotton Bottom Weight Fabric AATCC Oil Repellency Test DuPont Water Repellency Test AATCC Corn Oil Release Test AATCC Mineral Oil Release Test Concentrated Kool-Aid Foldger’s Hot Coffee (40 °C) French’s Mustard Hellmann’s Mayonnaise Oil Repellency Water Repellency Fabric washed 31 HL cycles. (AATCC 118) (DuPont) Stains applied at 30 HL cycles. Initial 6 6 30 HL 5 6 What is it? technology Marketing support Why Teflon® ? Textile Effects 18 MS-O&WR.ppt
- 19. NEW! Advanced Teflon® fabric protector with dual action repel & release Comparison: Branded Competitive Product vs. Advanced Teflon® Fabric Protector 6 § 100% cotton fabric 5 • All recipes contain 100 g/L of product. Performance Rating 4 • Results are after 30 laundries 3 2 1 0 Water Repellency Oil Repellency Mineral Oil Release Corn Oil Release Competition Advanced Teflon® fabric protector Dual action of stain repel & release What is it? technology Marketing support Why Teflon® ? Textile Effects 19 MS-O&WR.ppt
- 20. NEW! Advanced Teflon® fabric protector with dual action repel & release Organising a Trial and Meeting Performance Standards • The Advanced Teflon® Fabric Protector technology is based on unique mill recipes which can be delivered through Ciba. • Global Brand standards have been defined for Advanced Teflon ® Fabric Protector. Ciba will design mill and fabric specific recipes to meet these standards. – Standards: Microsoft Word Document • Ask for Advanced Teflon® on development requests, orders and testing. What is it? technology Marketing support Why Teflon® ? Textile Effects 20 MS-O&WR.ppt
- 21. NEW! Advanced Teflon® fabric protector with dual action repel & release Launch and Availability • Technology is available for trial at mills now. • Trials should be focussed on cotton and cotton rich blends for shirts and pants. • Trials and orders should be channeled through Ciba via the usual process & contacts. What is it? technology Marketing support Why Teflon® ? Textile Effects 21 MS-O&WR.ppt
- 22. Advanced Teflon® fabric protector Marketing support What is it? technology Marketing support Why Teflon® ? Textile Effects 22 MS-O&WR.ppt
- 23. NEW! Advanced Teflon® fabric protector with dual action repel & release • Trade show introductions – Major exposure at PV, Interstoff and Intertextile Sept-Oct ‘03 • Trade merchandising – Extensive trade advertising and PR campaign commencing Sept 03 – Comprehensive support print material • Consumer/retail campaign – Will be fully developed to support retail sell through in fall ‘04 What is it? technology Marketing support Why Teflon® ? Textile Effects 23 MS-O&WR.ppt
- 24. Market Communications and M/C tools New Logo for Advanced Teflon® fabric protector Hang Tags New unique hang tags are being finalized that will incorporate new diamond. What is it? technology Marketing support Why Teflon® ? Textile Effects 24 MS-O&WR.ppt
- 25. Market Communications and M/C tools • Press Release Announcing Advanced Teflon ® fabric protector. • Trade Ad → • Consumer Ad from Q3 2004 What is it? technology Marketing support Why Teflon® ? Textile Effects 25 MS-O&WR.ppt
- 26. Market Communications and M/C tools • Product Sheet Available Mid- September What is it? technology Marketing support Why Teflon® ? Textile Effects 26 MS-O&WR.ppt
- 27. Market Communications and M/C tools • NEW General Brochure Covers total product line including Advanced Teflon® finalized. To be printed and available Mid- September. Will be available at PV • Demo Folders Folders with displayed samples of new product Available mid September • 2003 Campaign Merchandiser New merchandiser around 2003 campaign Available mid September What is it? technology Marketing support Why Teflon® ? Textile Effects 27 MS-O&WR.ppt
- 28. Market Communications and M/C tools Why Teflon® fabric protector? What is it? technology Marketing support Why Teflon® ? Textile Effects 28 MS-O&WR.ppt
- 29. Why Teflon® fabric protector Product Stewardship and Integrity DuPont and Ciba proactively work to meet and exceed all global safety standards and have years of know how. Mill Process Advantage Ciba provides system packaging of compatible products and works with extensive number of mills world wide. New Products R&D Continuous product improvements driving higher consumer satisfaction. Technical Support and Quality Control Tech support to maximize performance and optimize each recipe, providing consistent product globally and we insure standards are met. ® Teflon Brand Value Consumers recognize and value the Teflon ® brand. What is it? technology Marketing support Why Teflon® ? Textile Effects 29 MS-O&WR.ppt