This document discusses advanced uses of RSS feeds, including individual and machine-to-machine uses. It describes different types of RSS feeds such as general feeds for news/blogs and more specific feeds for journals, events, and industry news. The document also discusses ticTOCs, a JISC funded project that collects over 11,000 journal table of contents RSS feeds, and Gold Dust, a related JISC project that pushes relevant items from RSS feeds to users. Guidelines are provided for publishers producing RSS feeds of table of contents.