Advantage and disadvantage of CRM
Download as PPTX, PDF5 likes11,567 views
CRM systems provide benefits like insights into sales activities, identifying profitable customers, and integration with other applications, but can also have disadvantages. CRM may result in duplicated tasks if not implemented properly, be costly to scale, and face challenges in training users. A CRM solution also risks failure if it is not customized to a company's specific business objectives.
Advantage and disadvantage of CRM
- 1. Advantage and Disadvantage of CRM B y : M a r y G r a c e R . A g u i l a r
- 2. • Helps companies get an insight in to their sales activities • Helps in identifying profitable/ unprofitable customers • Its possible to integrate CRM with many third party applications/ web-based applications • Some CRM vendors support accessing the CRM system through mobile phones/ Tablet computers
- 3. Disadvantages -CRM may result in duplication of tasks -Scalability may be limited or costly -Educating the users about the proper CRM usage and getting them to actually use it, might be a challenge -If the CRM solution is not customized to the business objectives of a particular company, the implementation might fail.