Advertisement PowerPoint Presentation Slides
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The document outlines an advertising strategy for a company, detailing various advertising channels, target audience identification, and competitor analysis. It includes sections on goals, a timeline for implementation, budget estimates for different advertising categories, and methods to evaluate advertising effectiveness. The content emphasizes the need for adaptability to meet audience needs and capture attention through various media types.
![Determine the Relevant Advertising Channels
16
Owned Strategy Budget/Resources Desired Outcome Metric to Measure
Website Build internal links after content pieces are 1 hour per week Traffic
Email List
Monthly Newsletter, Triggered Email Nurturing
Program
2 Hours per month, 10 hours setup per nurtue
program.2 Hours monthly building up
Drive Traffic
Identify prospects and pull down the funnel
Clicks & open rate Subscribe: unsubscribe rate
Clicks and open rate
Facebook Daily weekday posts 30 mins/week New Subscribers, traffic to website Clicks, engagement rate
Twitter Daily weekday posts 30 mins/week Add Text Here Add Text Here
LinkedIn Daily weekday posts 30 mins/week Add Text Here Add Text Here
Earned Strategy Budget/Resources Desired Outcome Metric to Measure
Email Outreach
Identifying & contacting friends and social
influencers who may be willing to share the
[Outreach time resources]
Influencers will share via social channels or link
to content
Share & Links
Paid Strategy Budget/Resources Desired Outcome Metric to Measure
Facebook
Targeted facebook ads&sponspored posts
targeting CMO,VP marketing,Director marketing
roles in us
300/month
Clicks leading to downloads & Email
Signupa.inequires
Qoute requests and email signups from fB
LinkedIn Add Text Here 200/month Add Text Here Add Text Here
Twitter Add Text Here Case-by-case Add Text Here Add Text Here
Paid Search Add Text Here 1000/month Add Text Here Add Text Here
Retargeting Add Text Here 700/month Add Text Here Add Text Here
Sonspored Placement & Content
amplification Networks
Add Text Here Case-by-Case Add Text Here Add Text Here](https://image.slidesharecdn.com/advertisementpowerpointpresentationslides-201109092940/85/Advertisement-PowerPoint-Presentation-Slides-16-320.jpg)
Advertisement PowerPoint Presentation Slides
- 1. Advertisement Yo u r C o m p a n y N a m e
- 2. Content 2 Previous Year’s Advertising Channels Executive Summary Goals & Objectives Company Timeline Defining Advertising Objectives Identifying the target Audience Estimate the Cost Involved Develop Media plan Determine the Relevant Advertising Channels Evaluate the Advertising Effectiveness Organizational Structure Our Products/ Services Competitor Analysis Competitor Revenue & Profit Current Year Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 3. Executive Summary 3 Background › Add details on company’s history › Previous line of services › How it all started etc. › Other key points › Key services offered/Production capacity › Milestones achieved in services offered/production › Key projects handled › List of main accreditation, if any › This slide is 100% editable. Adapt it to your needs and capture your audience's attention › This slide is 100% editable. Adapt it to your needs and capture your audience's attention Capabilities Accredition Company’s Vison Company’s Mission 2,022 3,184 3,476 4,621 6,168 19% 22% 23% 17% 19% 2% 9% 10% 5% 7% 0% 5% 10% 15% 20% 25% 30% 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 FY13 FY14 FY15 FY16 FY17 CAGR 32% R 30% E 83% NI Promoters & Shareholding One liner on CMO’s Background One liner on CEO’s Background One liner of company’s key Shareholder, e.g. PE investor Revenue EBITDA Net Income
- 4. Our Goals and Objectives 4 Programmers for Strategic Objectives Business Plan Business Plan Systems & Solutions Operation of Solution
- 5. Company Timeline Establishment Your Text Here Recruitment Your Text Here Contract Your Text Here Registration Your Text Here Accommodation Your Text Here 5
- 6. John Smith CEO Marry Sweet Product Manager Jenny Clark Product Manager Elisabeth Parker Product Manager Julie Hill Web Designer Jasmine Carter Graphic Designer Steven Walker Web Designer Mark Hall Marketing Ali Taylor Graphic Designer Anita Brown Marketing Peter Tucker Web Designer John Wood Graphic Designer Even Turner Marketing Organisation Structure 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. Our Products 7 Product 1 › Your Text Here › Your Text Here › Your Text Here › Your Text Here Product 2 › Your Text Here › Your Text Here › Your Text Here › Your Text Here Product 3 › Your Text Here › Your Text Here › Your Text Here › Your Text Here
- 8. Competitor Analysis - Based on Sale Performance 8 30 20 10 8 25 0 10 20 30 Competitor4 Cometitor3 Competitor2 Competitor1 Own Business 28 22 9 9 26 0 10 20 30 Competitor4 Competitor3 Competitor2 Competitor1 Own Business 31 13 15 12 27 0 10 20 30 Competitor4 Competitor3 Competitor2 Competitor1 Own Business 2018 2019 2020 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 9. Competitor Analysis - Based on Market Attractiveness & Market Share 9 0 1 2 3 0 1 2 3 Other Competitor 5 Competitor 4 Competitor 3 Competitor 2 Competitor 1 My Business MarketAtractivenessLowHigh Weak Strong Global Market Share This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 10. Competitor Revenue & Profit 10 3.9 2.9 1.9 0.9 0.8 2.9 1.9 0.9 0.4 0.4 0 0.5 1 1.5 2 2.5 3 3.5 4 Competitor E Competitor D Competitor C Competitor B Competitor A Profit Revenue This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 11. Previous Year’s Advertising Channel 11 Email Online Media Print Ads Referrals Trade Fairs Tele Marketing Top Performing Channels Non-Scalable Channels: Referrals Trade Fairs Tele Marketing Online Media Print Ads Emails This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 25 30 21 6 8 10 Last Year’s Advertising Channel
- 12. Current Year Plan (1/2) 12 64% 42% 31% 28% 28% 24% 17% 15% 14% 10% 9% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Social Media Pr, Blogging, Customer Case Webinar/ Virtual Events Search E- Newsletter Microbites Whitepapers Display Ad /Banner Mobile Videoportals Custom Publishing This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 13. Current Year Plan (2/2) 13 › Facebook Ads › Premium Ads › Sponsored Stories › LinkedIn Ads › Add text here › Promoted tweets › Enhanced Profile › Add text here › Add Text Here › Direct links from content posted › Direct links from content posted › Add Text Here › Add Text Here › Add Text Here › Add Text Here › Add Text Here › Add Text Here › Add Text Here › Add Text Here › Add Text Here › Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advertising Opportunity Impact on website traffic Budget Reach Channel Facebook LinkedIn Twitter Add Text Here
- 14. Defining Advertising Objectives 14 Informative Advertising › Building a Brand & Company Image › Informing the market about a New Product › Add Text Here Persuasive Advertising › Build Brand Preference › Changing customers perception of product value › Add Text Here Reminder Advertising › Maintaining customer relationship › Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. › Region › Country › Population › Climate Geographic › Age › Gender › Nationality › Ethnicity › Occupation › Income › Family Size Demographic › Lifestyle › Personality › Values › Interest Psychographic › Brand Loyalty › Benefits Sought › User Status › Usage Rates › Occasion › Readiness to buy Behavioral Identify the Target Audience 15
- 16. Determine the Relevant Advertising Channels 16 Owned Strategy Budget/Resources Desired Outcome Metric to Measure Website Build internal links after content pieces are 1 hour per week Traffic Email List Monthly Newsletter, Triggered Email Nurturing Program 2 Hours per month, 10 hours setup per nurtue program.2 Hours monthly building up Drive Traffic Identify prospects and pull down the funnel Clicks & open rate Subscribe: unsubscribe rate Clicks and open rate Facebook Daily weekday posts 30 mins/week New Subscribers, traffic to website Clicks, engagement rate Twitter Daily weekday posts 30 mins/week Add Text Here Add Text Here LinkedIn Daily weekday posts 30 mins/week Add Text Here Add Text Here Earned Strategy Budget/Resources Desired Outcome Metric to Measure Email Outreach Identifying & contacting friends and social influencers who may be willing to share the [Outreach time resources] Influencers will share via social channels or link to content Share & Links Paid Strategy Budget/Resources Desired Outcome Metric to Measure Facebook Targeted facebook ads&sponspored posts targeting CMO,VP marketing,Director marketing roles in us 300/month Clicks leading to downloads & Email Signupa.inequires Qoute requests and email signups from fB LinkedIn Add Text Here 200/month Add Text Here Add Text Here Twitter Add Text Here Case-by-case Add Text Here Add Text Here Paid Search Add Text Here 1000/month Add Text Here Add Text Here Retargeting Add Text Here 700/month Add Text Here Add Text Here Sonspored Placement & Content amplification Networks Add Text Here Case-by-Case Add Text Here Add Text Here
- 17. Estimate the Cost Involved 17 Research Research Firm Fees 4 $2400.00 $9600.00 Your Text Here Web Research 2 $1200.00 $2400.00 Your Text Here Independent Research 1 $400.00 $400.00 Your Text Here Other Research 3 $300.00 $900.00 Your Text Here Research Costs Total $13,300.00 Category Estimated Quantity Estimated Cost per Unit Estimated Sub Total Notes Communications Promotional Brochures 1000 $0.20 $200.00 Your Text Here Television 1 $5000.00 $5000.00 Your Text Here Radio 2 $450.00 $900.00 Your Text Here Web 3 $450.00 $1450.00 Your Text Here Research Costs Total $7550.00 Networking Membership 4 $2400.00 $9600.00 Your Text Here Affiliations 2 $1200.00 $2400.00 Your Text Here Subscriptions 1 $400.00 $400.00 Your Text Here Event - - - - Networking Costs Total $12400.00 List Services Valet Services 2 $400.00 $800.00 Your Text Here Entertainment #1 2 $1000.00 $2000.00 Your Text Here Entertainment#2 2 $1300.00 $2600.00 Your Text Here Other Services 2 $300.00 $600.00 Your Text Here List Services Costs Sub Total $6400.00
- 18. Estimate the Cost Involved (contd..) 18 Category Estimated Quantity Estimated Cost per Unit Estimated Sub Total Notes Promotion Product Giveaways 4 $10.00 $40.00 Your Text Here Product Discounts 250 $3.00 $750.00 Your Text Here Special Offers 300 $3.00 $900.00 Your Text Here Promotions Costs Total $1690.00 Advertising Brochures (development and production) 6000 $1.00 $6000.00 Your Text Here Mailings 12000 $0.5 $6000.00 Your Text Here Post Cards 12000 $1.00 12000.00 Your Text Here Television 3 $300.00 $900.00 Your Text Here Radio 2 $250.00 $500.00 Your Text Here Newspapers 3 $300.00 $900.00 Your Text Here Billboards 4 $550.00 $2200.00 Your Text Here Bus Sides 2 $600.00 $1200.00 Your Text Here Advertising Costs Total $15700.00 Public Relations Charity Events 2 $400.00 $800.00 Your Text Here Advertising 3 $400.00 $800.00 Your Text Here Employee Promotions 4 $400.00 $800.00 Your Text Here Sponsorships 6 $400.00 $800.00 Your Text Here Public Relation Costs $2400.00 Estimated Marketing Grand Total $59,440
- 19. Develop Media Plan 19 Countdown Key Points Week 9 Week 8 Week 7 Week 6 Week 5 Week 4 Week 3 Week 2 Week 1 Week 0 Media Types Pre Event Media Page Official Announcement Early Bird Tickets Last Chance to Book Event Blog Your Text here Your Text Here Your Text Here Your Text Here Your Text Here Email Guest Post Your Text Here Your Text Here Facebook Your Text Here Twitter Your Text Here Other Media… Your Text Here Your Text Here Your Text Here Pre-Event Event Launch Day To Day Last Call This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Evaluate the Advertising Effectiveness 20 14 4 10 4.5 17 8 0 5 10 15 20 Contact Subcription Corporate Dashboard Blog Inbound Call Role Leads This Month Channel Progress Sessions Conversion Rate Avg. Time on Site Bounce Rate Events:Session Ratio Organic Search 243,737 5.63% 5m:49s 41.66% 1.00:1 Display 112,378 1.98% 0m:37s 81.12% 1.00:1 Direct 47,324 8.53% 5m:12s 35.13% 1.00:1 Paid Search 13,790 13.09% 1m:47s 66.15% 1.02:1 Referral 12,.023 28.95% 6m:52s 34.17% 1.01:1 Social 3,864 5.61% 4m:6s 55.27% 1.03:1 Email 3,549 13.01% 8m:3s 31.77% 1.03:1 (Other) 1,943 11.89% 7m:31s 28.21% 1.00:1 438,606 5.91% 4m:19s 51.61% 1.00:1 27,000 Likes 7,500 Followers 3,380 Followers 14,800 Subscribers Top Social Media ChannelsToday Lead By Program Google Analytics Web Traffic Targets ( This Month) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Leads (Today) 80 Leads (This Month) 2400 Web Users (Your Text Here) 165,000
- 23. About Us 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
- 24. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Meet Our Team 24
- 25. Timeline 25 202020192018201720162015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 26. 30 60 90 Day Plan 26 30 Days 90 Days 60 Days This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 27. Pie Chart 27 Text Here This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Text Here This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Text Here This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 75% 15% 10%
- 28. Column Chart 28 0% 10% 20% 30% 40% 50% 60% 2017 2018 2019 2020 InPercentage(%) Years 0% 10% 20% 30% 40% 50% 60% 2017 2018 2019 2020 InPercentage(%) Years Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 29. Thank You 29 Office Hour Monday – Saturday 09.00 – 6.00 Call Us 0123456789 Visit Us # street number, city, state Follow Us emailaddress123@gmail.com