Advertisement ppt
- 2. MEANING The word advertising is derived from two Latin Words ‘Ad’ and ‘Verto’. Ad – towards Verto – I turn Literally it means to turn the people’s attention to a specific thing.
- 3. Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy. weeler . D E F I N I T I O N
- 4. Functions To differentiate the product from their competitors To communicate product information To urge product used To expand the product distribution To increase brand preference and loyalty To reduce overall sales cost Creates new demands
- 5. To differentiate the product from their competitors GARNIER FRUCTICS
- 6. To communicate product information PONDS AGE MIRACLE
- 7. To urge product used Fair & Lovely
- 8. To expand the product distribution WATEEN TELECOM
- 9. To increase brand preference and loyalty COLGATE
- 10. To reduce overall sales cost MECCA COLA
- 12. ADVANTAGES
- 13. Manufacturers & Advertising Increases and stabilizes the sales turn-over Maintains the existing market and explores the new Controls product prices
- 14. Middleman & Advertising Guarantees quick sales Minimum efforts Makes retail price maintenance possible Sales forecasting Publicity
- 15. Sales-force & Advertising Facilitates selling Reduces sales-man’s burden of job Instills self confidence
- 16. Consumers & Advertising Driving –force in decision making Ensures better quality products at reasonable prices Saves good deal of time
- 17. Society & Advertising Uplifts the living standard Generates gainful employment oppurtunities Provides new horizons of knowledge Upholds the culture of a nation
- 18. LIMITATIONS Limited capacity Rigid Unbelievable Conditional
- 20. ADVERTISING Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Public-service Advertising Surrogate Advertising Celebrity Advertising