Advertising Ppt
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The document discusses advertising as a persuasive communication aimed at encouraging the purchase or consumption of products or services. It outlines various types of advertising such as print, celebrity, outdoor, and broadcast, along with the importance of advertising in creating awareness and enhancing brand identity. Additionally, it references the 'seven deadly sins' as potential motivators for consumption behaviors.
Advertising Ppt
- 2. ROAD MAP INTRODUCTION EVERYTHING CAN BE ADVERTISE TYPES OF ADVERTISING IMPORTANCE CONCLUSION
- 3. INTRODUCTION Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service Flow of information is not only enough 1 st time users of the product 1 st time user of the Brand Regular user of the Brand Launch a New Brand
- 4. EVERYTHING CAN BE ADVERTISED 7 DEADLY SINS LUST- Excessive sexual desire GLUTTONY- over consumption of anything GREED- Excess acquisition of wealth SLOTH- Sadness WRATH- uncontrolled feelings of hatred and anger. PRIDE- excessive love of self ENVY- Greed for general
- 5. OTHERS GOT BETTER TOPIC
- 6. TYPES OF ADVERTISING PRINT ADVERTISEMENT CELEBRITY ADVERTISING
- 7. TYPES OF ADVERTISING OUTDOOR ADVERTISING COVERT ADVERTISING SURROGATE ADVERTISING
- 8. TYPES OF ADVERTISING BROADCAST PUBLIC SERVICE INFOMERCIALS
- 9. IMPORTANCE Creating awareness Increase sales Brand identity & Brand image Communicate a change Increase the buzz value
- 10. CONCLUSION