Advertisement with New Slogans
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1. The document contains slogans and explanations for various brands such as Philips, Tapal Danedar, Olper, Kiwi, Mortein, Opel, Shiseido, Reebok, Bonanza, and Nelson Paints. 2. It provides details on the market status and competitors for each brand. Philips' slogan is "light up the world" and it is a global leader in lighting innovations. Tapal Danedar's slogan is "fresh from the farm" and it is a leading tea brand in Pakistan. 3. Consumer levels for the brands range from 34% to 92%. The document analyzes each brand's slogan, market position, and consumer base in 1-2
Advertisement with New Slogans
- 1. 1 Name: Saad Mazhar ID: SP12-BB-0056 Course: Oral Communication Section: A
- 2. 2 Report On: Advertisement with New Slogans Submitted To: Ma’am Rubina Safdar Acknowledgement At the onset I would like to thank ALLAH who gave me strength to compile this report with my own efforts and collected the data. I hope that the report I tried to make will afford information and true picture to the readers and they might show the deep sense of appreciation for my effort.
- 3. 3 I am thankful to my course instructor Ma’am Rubina Safdar who helped me throughout the entire course and guided to complete this report successfully. Table of Contents Contents Page #
- 4. 4 Philips 4 Tapal Danedar 5 Olper 6 KIWI 7 Mortein 8 Opel 9 Shiseido 10 Reebok 11 Bonanza 12 Nelson Paints 13
- 5. 5 Slogan : “light up the world” Explanation of the slogan: The company Philips is giving light to its customers through their products. Philips has developed a complete range of light therapy products that boostyour energy. Brand: Philips Market status: Philips is No.1 in the global market, a position supported by leadership in innovation combined with a systematic approach to seeking out new market opportunities. Philips products are designed-in and applied world-wide.It is able to address theglobal need for a diverserangeof entertainment applications today offering innovative lighting solutions. Competitors: Osaka, Dai-ichi, Mitsubishi Consumer level: 78 percent
- 6. 6 Slogan : “fresh from the farm ” Explanation of the slogan: Leaves of tea is being plucked fromthe farm. Brand: Tapal Danedar Market status: Tapal Danedar is the flagship brand of the company and the name has become synonymous with Tapal’s reputation as a market leader and innovator.Tea is supplied through a distribution network and is made available at retail outlets, wholesaleshops, institutions and utility stores. Competitors: Lipton, Vital Consumer level: 92 percent
- 7. 7 Slogan : “Make your bonesstrong ” Explanation of the slogan: If we drink milk our bones will be stronger. Brand: Olper’s Market status: A product of Engro foods which hold 89 percent of the stocks in Karachi. 72 percent consumer in all over Pakistan Competitors: Milkpak ,Haleeb ,Tarang Consumer level: 72 percent
- 8. 8 Slogan:” no need of mirror “ Explanation of the slogan: Through KIWI Polish wecan make our shoes so shiny that we don’t need any mirror to see our face. Brand: Kiwi Market status: We know that shoes are a key part of personalgrooming, and therefore a reflection of who we are to the outside world. We also understand that shoes can be expensive and that keeping them in good repair is a better means of extending the life of your favoritepair of shoes. Competitors: Cherry, Lincoln Consumer level: 54 percent
- 9. 9 Slogan :” we have to go home now” Explanation of the slogan: Mortein insecticides arevery infective for all types of insects they have no option other than to go home. Brand: Mortein Market status: Bugs think so too. Flies, cockroaches and mosquitoes in particular arepart of a way of life. The vastnumbers of flies were noted to set foot on soil. Today, insects invade every home. In the open air they can make life a misery, especially in summer. Biting and bloodsucking insects posea direct health risk. Others contaminate food and spread germs and disease. Rodents too are a problem, usually in the cooler months when they tend to moveinto houses in search of shelter and food. Mortein has been dealing with these problems and now competes in all three segments of the market.
- 10. 10 Competitors: Baygon, King Consumer level: 75percent Slogan:” a new way of thinking aboutcars “ Explanation of the slogan: If we look at the shadow of the car it seems that it’s a house, but it isn’t. Brand: Opel Market status: Opel is one of the most technologically advanced automobile manufacturers in Europe. Our company is shaped by our passion for cars; we sell vehicles in over 40 markets in Europe. The company operates plants and development centers in seven European countries. The company has founded a new segment in the European automotive market and underlines its role as a trendsetter for progressivemobility solutions. Competitors: Audi, Mercedes Benz
- 11. 11 Consumer level: In 2011, Opelsold over 1.2 million passenger cars and light commercial vehicles in Europe, achieving a market shareof 6.1 percent Slogan: “Beauty comes forward” Explanation of the slogan: Using of cosmetics bring about a huge change in your personality. Brand: Shiseido Market status : Shiseido is a Japan based Brand .Shiseido cosmetic brand has launched many products like Yardley, shadows, eyeliner, mascara, powder brush, compactfoundations,oncealers and many more. Itprovides full make up products and that to even reasonablerates. The productof Shiseido brand has the highestsales in Europe and America. Competitors: Clinique, L’Oreal, Mac Consumer level: Shiseido builds ties with customers through sales counter activities that introduce beauty methods tailored to the skin and tastes of each individual. Shiseido has continuously worked to realize beauty through activities that touch the skin and the hearts of customers.
- 12. 12 Slogan: “lighter than air” Explanation of the slogan: Find a non-traditional way to advertisea new brand of Reebok shoes as being able to make you movemore comfortably. Brand: Reebok Market status: Italian brand capture all over the world one of the most renowned shoeand kits maker. Competitors : Nike , Puma
- 13. 13 Consumer level: 34 percent Slogan: “your everyday style” Explanation of the slogan: Everyday wehave new style to presentour future. Brand: Bonanza Market status: Oneof the leading clothing line in Pakistan .best quality clothes highly demanded specially for winter clothes Competitors: Cambridge Consumer level: 88 percent
- 14. 14 Slogan: “colorsof life” Explanation of the slogan: Colors are our life Brand: Nelson Paints Market status: Nelson Paints has the courageand energy to be the best in the field of Paint Industry. An essentialelement for innovation is its application in a commercially successfulway. Competitors: ICI Dulux, Master Paints Consumer level: Nelson Paints has been providing its satisfactory services on Consumer /Corporatelevel with outstanding remarks fromits esteemed customers.