Cost of production theory states that the price of an object is determined by the sum of the costs that went into making it, including costs of labor, capital, land, and taxation. There are different types of costs such as fixed costs which do not change with business activity, variable costs which do change with activity, average costs which are total costs divided by output, and marginal costs which are the change in total costs from producing one more unit. Average costs affect supply and demand curves and can be plotted on a cost curve graph. In the long run, when all inputs can be varied, the typical long-run average cost curve is U-shaped, reflecting increasing then decreasing returns to scale.