Adviser Playbook - MIPA 2011
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The document discusses strategies for modernizing high school journalism programs, emphasizing the importance of adapting to digital media and collaboration. It suggests various class structures for integrating writing, design, and photography, and encourages setting goals for publication staff. Additionally, it highlights the necessity of clear communication, recruitment tactics, and a supportive grading approach to foster student engagement.
Adviser Playbook - MIPA 2011
- 1. Aaron Manfull, Media AdviserFrancis Howell North High School, St. Charles, Mo.JEADigitalMedia.org
- 3. It’s not 1993 anymoreAdvising a 2011 NewsroomRethink your newsroom
- 5. Refresh your contentIntro ClassesThink BIG picture.
- 6. Intro ClassesSimilar approach by some big universitiesWritingDesignPhotoWebVideo
- 7. Intro ClassesGet them to buy into the web
- 8. Add hyperlinks to their stories
- 9. Add photos to their stories
- 10. Intro ClassesGet used to sharing files electronically.
- 11. Intro ClassesAllow them to get online bylines
- 12. Publication StaffsMaking the transitionHave them set 3 goals for the yearWork to get buy-in from the massesHave a program-friendly URLWork to take away something to ‘balance’ thingsStart simple and build over timeStart with reduced standards, build over timeStart with fewer options, build over timeLet your wild students run wildDon’t let web-work serve as punishmentIf you’re going to micro-manage, just don’t go online. Your brain will explode.
- 13. Class StructureScenario 1yearbooknewspaperWritersDesignersPhotographersWritersDesignersPhotographers
- 14. Class StructureScenario 2newspapernewspaperyearbookWritersDesignersPhotographersSome WebVideoWritersDesignersPhotographersSome Web
- 15. Class StructureScenario 3digital medianewspaperyearbookWebVideoPhotographersSome WritersSome DesignersWritersDesignersWritersDesigners
- 16. Class StructureScenario 4digital mediamediamediaWebVideoPhotographersWritersDesignersWritersDesigners
- 17. Class StructureScenario 5digital mediamediaWebVideoPhotographersWritersDesigners
- 18. Rethinking your playbook, means you will work smarter, not harder.
- 19. Editor RolesMost everything stays the same.EIC Digital MediaDigital Media DirectorWeb EditorPublicityVideo/Podcast EditorPhoto EditorSocial NetworkingBeats(Presenter’s Note: This is not the devil’s tool.)
- 20. Staff DutiesLet them own it.
- 21. the web is everyone’s.everyone has a beat.In the 2011 Newsroom _______.
- 22. North Central High School - IndianaOptions for beats include:Daily News Stories
- 23. Sports Scores
- 24. Blogs
- 25. Social Media
- 26. Multimedia
- 27. Assigning beats
- 30. (Insert Your Idea Here)
- 31. Francis Howell North High School – Missouri
- 32. Carmel High School - IndianaUse Google for communication: Gmail & Docs
- 33. The nasty “G” Word - GradingMy adviceKeep it simple
- 34. Make sure they have some sort of job description/expectations
- 35. Have it deadline based
- 36. Have editors help with tracking via a shared spreadsheet
- 37. Go with a holistic approach
- 38. You also use observation, self evals, informal conferencing, formal conferencing
- 39. “Give ‘em all A’s.”RecruitingMy adviceSigns and announcements are fine but will only get you so far
- 40. Middle School
- 41. Personal Invites from me
- 42. Invites from staffers – bring a friend to the meeting
- 43. Get names of people who would fit from coaches and other teachers
- 44. Set some space aside online for info
- 45. Mail home flyers
- 46. House ad space in newspaper/inserts. Plan a paper before registration
- 47. Use social media/have staffers use social media
Editor's Notes
- #4: Rethinking your newsroom. - don’t be afraid to change the plays, move people around and try them in new roles. Your newsroom as it was won’t succeed if you keep using the same old playbook. The old saying, if it aint broke, don’t fix it, doesn’t work here. If you’re moving on the Web, whatever system you have is broken. You can’t fit it into an existing structure and if you want it to work well you’ve got to rethink everything about the program – which may make you work collaboratively if there are multiple ones of you.- What I’m about to talk about today should give you some ideas and have you think outside your comfort zone a bit. There are a few ways to go about this. While I don’t exactly know what will work for you, I know that if you want to have a scholastic newsroom of the 2010s you need to be open to doing things other ways.
- #5: The “oldbies” might not buy into it right away but the younger ones you can put into it early and it will become what they are used to.VISUALS: bigger picture; long term
- #6: VISUAL: writing, design, photo, web, video – Ball state- This deals with how they are dealing with incoming freshmen and exposing them to things early rather than waiting until Junior or Senior year to get to these things.
- #7: Visual: add screen shot of fhntoday.com and buildYou have to start infusing the Web into your lessons and making the new kids think that all of this is ‘just how it is’. People already on staff may feel like it’s more work, intro students might see it just ‘how things are’You may see this as something that will take longer to reap the benefits of the hard work – however, if you want the change to be permanent and stick, quick fixes aren’t going to do the job. You’ve got to see the larger picture.
- #8: One simple way you can start infusing Web into their stories it to teach them how to add hyperlinks to their stories.
- #9: Talk here about allowing to shoot with point and shoot cameras, cell phones.Then discuss using resizeyourimage.com to format the photos to the right size.Add strong, short headlinesAdd A tweet or post for Facebook to promote.This gets them seeing the larger picture with things.
- #10: Jea digital media site – search “betsy” Using google docs Everyone has access to Microsoft wordCan edit on off daysStaffers can’t leave copy at homeThe editing process can move along much more quicklyI just get my students in intro use to at least emailing me a digital copy (Allows for the Web team to use) and starts the process of what staff will be like so transition isn’t so toughIt’s a forced issue once they are on staff
- #13: The two class structure to three-class1) Newspaper and Yearbook: Writers, designers, photographers (under each)2) Yearbook, Newspaper, newspaper – build to that as the new3) Second newspaper hour splits off and becomes web, photo, video with small portion of writers; other two have the majority of writers4) Final one is no newspaper or yearbook; just two hours of people who do everything and a digital media hour Moved to 2 newspapers with a yearbook hour and problems that created
- #14: My change was born out of necessity
- #16: Broadcast used to be dead. Expensive and no outlet for showcasing. VCR tape in library. Now, cheaper and Web is a HUGE audience.
- #19: Maestro concept could be talked about here; the editors need to make that happen.Build thisSocial NetworkingWeb (2)BeatsDigital Media DirectorPhoto EditorVideo/Podcast EditorPublicityEIC digital Media
- #20: Two points:Have to assign it, can’t just assume they’ll get it done.Can’t have them see it as punishment
- #21: North Central High School: Rotating system with different types of stories from news to short features to lists. Central Focus: Intro kids do two beat stories per month on a club. FHH: Multimedia, scores, sports, clubs, social media