AEM Consulting
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A general insurance company in Toronto hired Techouts to improve their use of Adobe Experience Manager (AEM). Techouts researched the client's AEM platform and created a roadmap to address issues with publishing microsites, editing components, and saving user data. The Techouts team implemented solutions like AEM Author and Publisher instances, increased server configuration, and integrated AEM Campaign with Adobe suite to better monitor users. The client was satisfied with the new system for running promotions and campaigns more effectively.
AEM Consulting
- 1. Introduction Solution offered and outcomes A general insurance company supported by a leading financial institution headquartered in Toronto reached out to Techouts for help in using Adobe Experience Manager (AEM 6.3) to its fullest. They had faced issues with utilizing the end to end services provided by an agency and the cost to the company was relatively high. The major obstacles were publishing microsites and editing components, rewriting the URL’s and restricting duplicate profile creation and also, an inability to save user data during website maintenance. Techouts’ AEM team completed a thorough research of the client’s existing AEM platform, provided a road map and shared a complete comprehensive plan to solve issues with the IT and marketing team. The team had multiple brainstorming sessions with concerned teams over-utilizing the mechanisms provided by AEM, and setting up instances like AEM Author and AEM Publisher to enhance the functionalities of the present website. The experts also suggested increasing the server configuration, installing dispatcher to increase the security of AEM instance, redirecting the old URLs to new ones, clearing cache to publish new pages easily. The team decided to go ahead with the integration of AEM Campaign with Adobe suite to monitor user activity and profile creation for further segmentation. USA | INDIA | BRAZILTechouts | www.techouts.com | Confidential
- 2. Techouts won the client’s trust with its error-free deployment, quick turn around and smooth transition of business processes. The new and improved marketing team now communicate with their customers through various channels such as SMSs, e-mails, their website, blogs and social media. The client is satisfied with the flawless system put in place to run promotions, loyalty programs and sales campaigns more effectively. And, for the most important issue of the inability to store user data as well as handling requests to add products to the cart during the website maintenance, the team decided to make use of readily available libraries to store user information and send specific messages as per the user’s interest. Apart from these solutions, the project required the team to create user access to ACL, integrate different APIs, create components and wireframes for a smooth end-to-end publishing process. About Techouts We are among the prominent Adobe Solution partners having experience in implementing digital experience solutions focused on CMS, eCommerce, Web Analytics, Campaign Automation, Personalized targeting, System integration and QA. Our USP is to implement an end-to-end digital infrastructure for companies targeting potential consumers and looking for selling either services/products online. We have supported companies of all sizes in this space and been the technology partner for our clients. To start your journey towards building a DIGITAL FIRST enterprise, please reach us at sales@techouts.com. Results Existing AEM setup New setup AEM Author AEM Publisher AEM Author AEM Dispatcher AEM Publisher USA | INDIA | BRAZILTechouts | www.techouts.com | Confidential