Business Factory
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The document discusses a proprietary ads API tool that can automatically generate and optimize thousands of ads from product feeds to drive traffic and revenue for ecommerce clients on Facebook. The tool is connected to Google Analytics to optimize ad spend and revenue for each ad, and can calculate which products would perform best based on multiple factors like stock levels and trends on Facebook and other channels. The overall goal is to achieve targeted cost of sales metrics. Examples are provided of revenue generated from Facebook traffic and a viral campaign.
Business Factory
- 1. Facebook technologies of Business Factory 1
- 2. Our ecommerce clients want big traffic and revenue at the same time How we do this? Example of weekend revenue from our traffic 2
- 3. Power of advertising at Facebook? Proprietary Ads API Tool 3
- 4. How we do this? We are Facebook Ads API partners with 2 Ads API accesses We have been building tool for 2 years Not for public now – we manage ads Will be for public soon 4
- 5. How we do this? The tool can handle thousands of ads automatically generated from feeds - The tool uses also text patterns of ads for categories 5
- 6. How we do this? We optimize ads via connection to Google Analytics Ecommerce Therefore the tool knows spend and revenue of every single ad 6
- 7. What to show? We can calculate which product would be best out of many factors Even amount on stock is counted So we know which product is the most trendy not only on Facebook but also on other channels 7
- 8. How to optimize? Strategy & Automatic rules The tool has 3 basic strategies which consist of automatic or email approved rules 8
- 9. What is our goal? To achieve target COS (cost of sales) 9
- 10. Who we work for? 10
- 11. Example of viral campaign 11
- 12. Important is to have ground for such traffic Own High-availability cluster & round-robin mailing solution 12
- 13. Thank you be in touch at lucie.pazderkova@business-factory.cz karel@business-factory.cz 13