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Multi Variate Testing Application

Rathin Sinha, profile picture
Rathin Sinha

The document discusses landing page optimization through multivariate testing conducted by Monster.com to maximize downloads of its companion application. By testing seven design elements with two alternatives each, they achieved a significant 35.8% increase in click-through rates. Key findings indicate the testing process allowed for rapid data feedback and provided insights for further optimization strategies.

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Multi Variate Testing Application
Multi Variate Testing Application
Multi Variate Testing Application
Multi Variate Testing Application
Multi Variate Testing Application
Multi Variate Testing Application
Multi Variate Testing Application
Multi Variate Testing Application

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