Making E Mail Marketing Work
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The document provides tips for using email marketing effectively for businesses. It discusses using email marketing for low-cost customer communications, follow-ups, and website traffic. Successful email marketing focuses on permission-based strategies, integrated campaigns, and learning from past successes and failures. Managing email marketing requires collecting email data, selecting an email delivery system, producing relevant content, and maintaining a marketing plan that considers relevant regulations and delivery success.
Making E Mail Marketing Work
- 1. How to make eMail Marketing work for your Business
- 2. Why use eMail Marketing? Preferred method of business communication Very affordable Data freely available Fast implementation & response Easy to compile a campaign Results easy to measure Increased activity without breaking the budget Â
- 3. What to use eMail Marketing for NOT SPAMMING Intelligent Customer communications Keeping in touch â fight perceived indifference Prospect & exhibition follow up Increase website traffic Topical messages Auto responders Integrated campaigns Â
- 4. What makes successful eMail Marketing Focus on the factors that most influence the success Follow a permission based strategy Plan your campaigns and learn from your successes and failures Integrate with other marketing activities Â
- 5. How to manage eMail Marketing Collect email data Make sure you are able to use the data Research & Select an email delivery and management system Produce your own content Get editable templates or design skills Manage your database Produce a marketing plan Â
- 6. Key Issues to consider Relevant Regulations Avoiding Spam Filters eMail Authentication & Delivery Success Design and different email clients Avoid Poor Quality Content Data collection Â