Agile Business Analysis
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The document outlines agile business analysis strategies through the example of an online bookstore called 'Bookworm', focusing on product visioning, stakeholder identification, user personas, and incremental delivery. It discusses how to define business cases, objectives, and minimum marketable features (MMFs) to enhance customer engagement and operational efficiency. Key elements include prioritizing user needs, creating user stories, and utilizing success factors to ensure project viability.
![VISION STATEMENT TEMPLATE
FOR [TARGET MARKET] WHO
[STATE NEED] THE [PRODUCT NAME]
IS A [PRODUCT CATEGORY]
THAT [SUMMARISE FEATURE SET]
UNLIKE IT‟S COMPETITORS
[LIST COMPETITORS]
OUR PRODUCT WILL
[STATE DIFFERENTIATOR]](https://image.slidesharecdn.com/agilebusinessanalysis-110601115353-phpapp02/85/Agile-Business-Analysis-7-320.jpg)
Agile Business Analysis
- 1. AGILE BUSINESS ANALYSIS DAVID DRAPER, AGILE COACH AND SENIOR CONSULTANT
- 2. BUSINESS ANALYSIS ACTIVITIES PRODUCT VISIONING BUSINESS NEED IMPACTED PARTIES USER TYPES INCREMENTAL DELIVERY
- 3. VISIONING WHAT IS THIS THING?
- 4. BUSINESS CASE // VISION WHY MIGHT WE RUN THIS PROJECT? REVENUE GENERATION REVENUE PROTECTION COST SAVING
- 5. BOOKWORM ONLINE BOOKSTORE // VISION CONVENIENCE FOR CONSUMERS WIDE RANGE – EVERYTHING „UNDER ONE ROOF‟ EASE OF BROWSING / FINDING COMPETITIVE PRICING AGAINST CONVENTIONAL BOOK STORES LOW SITE OPERATIONAL COST
- 6. BOOKWORM VISION STATEMENT FOR CUSTOMERS WHO WOULD LIKE A MORE CONVENIENT METHOD TO PURCHASE BOOKS THE BOOKWORM IS AN ONLINE BOOK SHOP THAT HAS AN EXTENSIVE SEARCHABLE CATALOGUE OF BOOKS AVAILABLE FOR PURCHASE UNLIKE OLD FASHIONED HIGH STREET BOOK SHOPS OUR PRODUCT WILL PROVIDE A 24X7 SERVICE INCLUDING ONLINE PAYMENTS WHICH MEANS GUARANTEED FASTER DELIVERIES
- 7. VISION STATEMENT TEMPLATE FOR [TARGET MARKET] WHO [STATE NEED] THE [PRODUCT NAME] IS A [PRODUCT CATEGORY] THAT [SUMMARISE FEATURE SET] UNLIKE IT‟S COMPETITORS [LIST COMPETITORS] OUR PRODUCT WILL [STATE DIFFERENTIATOR]
- 8. THINK UP SOME IDEAS SELECT A BUSINESS TYPE AND IMAGINE AN IT ENABLED OPPORTUNITY STRUGGLING FOR IDEAS…TRY ONE OF THESE: CASH MACHINE SUPERMARKET PRICE COMPARISON CONTACT MANAGEMENT (MICRO) PAYMENT SERVICE
- 9. BOOKWORM // BUSINESS CASE OPPORTUNITY OBJECTIVES INCREASE CUSTOMER BASE BEYOND GEOGRAPHICAL AREA REVENUE PROJECTIONS COST DEVELOPMENT COSTS SYSTEM MAINTENANCE BUSINESS OPERATIONS SCHEDULE DEVELOPMENT PERIOD PAY-BACK PERIOD BREAK EVEN
- 10. BOOKWORM // PRIORITIES COMPETING PROJECT DRIVERS
- 11. OTHER CONSIDERATIONS DRIVERS // CRITICAL SUCCESS FACTORS // METRICS
- 12. PRIORITIES FOR YOUR IDEA DISCUSS YOUR SUCCESS FACTORS CONSIDER SCHEDULE SCOPE USABILITY BUDGET PERFORMANCE SUPPORTABILITY MAINTAINABILITY ANYTHING ELSE?
- 13. HIGH LEVEL REQUIREMENTS HOW CAN THESE BE AGILE?
- 14. Click to edit Master text styles UNDERSTAND YOUR STAKEHOLDERS PERMISSION GIVER // KNOWLEDGE SOURCE // INTERESTED PARTY
- 15. WHO ARE YOUR STAKEHOLDERS? SPONSORS CIO / COO ... GOVERNANCE FSA / SOX / SECURITY / PCI / DATA PROTECTION ... INTERNAL OPERATIONS / SOFTWARE MAINTENANCE / DEVELOPMENT ETC.
- 16. WHO ARE YOUR STAKEHOLDERS? SYSTEM UNDER DESIGN STAKEHOLDERS ACTORS
- 17. WHO CARES ABOUT YOUR OFFERING? PRODUCE A SYSTEM CONTEXT DIAGRAM FOR YOUR SYSTEM CONSIDER BOTH DIRECT ACTORS AND OTHER STAKEHOLDERS
- 19. UNDERSTAND YOUR USERS PERSONAS CONCRETE EXAMPLES DIFFERENTIATE USER NEEDS IDENTIFY USAGE PATTERNS IDENTIFY PRIORITIES IDENTIFY YOUR MARKET
- 20. BOOKWORM // PERSONAS PERSONAS CONCRETE EXAMPLES DIFFERENTIATE USER NEEDS IDENTIFY USAGE PATTERNS IDENTIFY PRIORITIES IDENTIFY YOUR MARKET
- 21. BOOKWORM // PERSONAS PERSONAS CONCRETE EXAMPLES DIFFERENTIATE USER NEEDS IDENTIFY USAGE PATTERNS IDENTIFY PRIORITIES IDENTIFY YOUR MARKET
- 22. USER TYPES // USER ROLES QUANTITY DEMOGRAPHICS KNOWLEDGE HOW // WHY DIFFERENCES THAT MAKE A DIFFERENCE JEFF PATTON: http://www.infoq.com/presentations/pragmatic-personas
- 23. IDENTIFY PERSONAS IDENTIFY THE PERSONAS RELEVANT TO YOUR VISION PRIORITISE PERSONAS, WHO DO YOU SEEK TO SATISFY FIRST?
- 24. MINIMUM MARKETABLE FEATURE “... A CHUNK OF FUNCTIONALITY THAT DELIVERS A SUBSET OF THE CUSTOMER‟S REQUIREMENTS, AND THAT IS CAPABLE OF RETURNING VALUE TO THE CUSTOMER WHEN RELEASED AS AN INDEPENDENT ENTITY.”
- 25. SO WHAT DOES YOUR ROADMAP LOOK LIKE? IDENTIFY A FEW MMFS ARE THEY REALLY MINIMAL? ARE THEY REALLY MARKETABLE? WHAT TYPE OF VALUE DO THE REPRESENT?
- 26. BOOKWORM // ROADMAP MMF 1: ENTER THE MARKET OFFER COMPUTING TITLES ONLY BROWSE, SELECT, ADD TO BASKET SIMPLE SEARCH PAYPAL PAYMENT INCREASE CUSTOMER BASE MMF 2: ALL CATEGORIES OF BOOKS MMF 3: MULTIPLE PAYMENT OPTIONS CUSTOMER LOYALTY MMF 4: VOUCHERS MMF 5: PREMIER MEMBERS GET FREE DELIVER MMF 6: INTEGRATE WITH WAREHOUSING SYSTEMS
- 27. DESCRIBING USER NEED - DON‟T FORGET STAKEHOLDERS
- 28. DRAWING OUT USER STORIES IDENTIFY STORIES COST OPTIONS VALUE
- 29. BOOKWORM // MMF 1 ENTER THE MARKET COMPUTING TITLES CRUD FOR BOOK DETAILS – AUTHOR, TITLE, COVER IMAGE, BLURB, PRICE AUTHENTICATION OF ADMINISTRATORS BATCH UPLOAD FROM STOCK CONTROL SYSTEM SIMPLE SEARCH SEARCH BY ISBN, TITLE, AUTHOR PAYPAL PAYMENT ADD / REMOVE ITEMS FROM CART PERSIST CART - LOG IN, LOG OUT
- 31. BOOKWORM // FIRST USER STORY IN ORDER TO MAKE BOOKS AVAILABLE FOR PURCHASE AS A BOOK SHOP OWNER I WOULD LIKE TO ADD A NEW BOOK TO THE SYSTEM SCENARIOS GIVEN THE BOOK TITLED “XP EXPLAINED” DOES NOT EXIST WHEN I FILL IN THE ADD NEW BOOK WEB FORM THEN THE BOOK WILL APPEAR IN THE STOCK LIST
- 32. CARD // SPECIFYING THE STORY WHAT IS IT FOR AND WHAT DOES IT LOOK LIKE? AS A _____________ I WOULD LIKE _________ SO THAT _________ . IN ORDER TO ________ AS A ____________ I WOULD LIKE _______ . SCENARIOS CONSTRAINTS / NFRS EXAMPLES LIMITATIONS
- 33. CONVERSATION // DISCOVER THE REQUIREMENT COMMUNICATION IS KEY REQUIREMENTS UP FRONT = NO CHALLENGE STORY = LIGHTWEIGHT PLACEHOLDER FOR A CONVERSATION BA IS A FACILITATOR DISCOVER THE REAL REQUIREMENT
- 34. CONFIRMATION // ACCEPTANCE CRITERIA GIVEN A CERTAIN SET OF CONDITIONS WHEN I DO SOMETHING THEN TAKE THIS ACTION EXAMPLES: Quantity in Customer Discount Item Price Discount Line Total Basket awarded Code £ 10.00 3 A 10 % £ 27.00 £ 5.00 1 C 0% £ 5.00 £ 20.00 50 B 15 % £ 850.00 £ 1.00 1 C 5% £ 0.95 HOW MUCH DETAIL DO WE NEED?
- 35. RUN A STORY ELABORATION WORKSHOP EXTRACT ONE OR MORE USER STORIES FROM YOUR MMF EXPRESS USER STORIES AS EITHER AS A _______ I WOULD LIKE _______ SO THAT ________ IN ORDER TO ______ AS A ______ I WOULD LIKE ______ IDENTIFY THE SCENARIOS THAT SATISFY THE USER STORY CONSIDER CONSTRAINTS / NFRS EXAMPLES LIMITATIONS PRE-REQUISITES RISKS
- 36. CONCURRENCY OF ACTIVITIES VISION HIGH LEVEL UNDERSTANDING NEXT FEW RELEASES NEXT DETAILED RELEASE REQUIREMENT HIGH LEVEL FEATURE 5 DESIGN FEATURE 4 DEVELOPMENT FEATURE 3 VERIFICATION FEATURE 2 DEPLOYMENT FEATURE 1
- 37. CONCLUSIONS BREADTH FIRST, THEN DEPTH THIS IS THE SAME APPROACH REQUIRED FOR UX AND ARCHITECTURE DEVELOP DETAILS JUST IN TIME RECOGNISE COST OPTIONS UNDERSTAND THE VALUE BEING DELIVERED AND TO WHO