The document describes a campaign by the Agile 2.0 team at a software organization to reduce waste and improve agile practices. They held a two-week competition using an Idea Storm application for teams to submit ideas on reducing waste in technology, communication, and processes. Many ideas were submitted and discussed. Some ideas that were implemented included reducing sprint ceremonies, automating repetitive tasks, and adopting a one-week sprint model. The campaign was successful in infusing new energy around lean thinking and shortening feedback cycles.