Agile network India | How to establish decent presence in Digital Era with Multiple Platforms Available? | Shoaib Khan
- 1. M. Shoaib Khan Founder, Hyperlnq Technoloy hyperlinq Technology HOW TO ESTABLISH A DECENT PRESENCE IN DIGITAL ERA WITH MULTIPLE PLATFORMS AVAILABLE December 19, 2021, at 3:00 P.M. Agile Network India
- 2. STRUCTURE Our agenda of this meeting Elevate how you implement marketing strategy. Have a plan for the platform titans (Facebook, Google, Amazon, Youtube). Build powerful CX experiences Understand customer data platforms.
- 3. Considering all of the elements that go into any marketing team’s planning and execution process, it should come as no surprise that there are many reasons why marketing strategies fail I have seen companies succeed and fail due to how they approached the wrong marketing strategies for their businesses. ABOUT ME I am fond of digital marketing with around 12 years of IT experience. I am on a mission to help small and medium-sized businesses and entrepreneurs establish their great online presence. I have almost 12 years of experience in the IT industry.
- 4. DIGITAL TRENDS IN 2022 Digital Marketing Trends For 2022 And How To Take Advantage Of Them
- 5. 1. META IS EVERYWHERE. Facebook officially changed its name to Meta. While creating a name for the parent company is logical (remember Google became Alphabet?), the choice is what matters. Facebook is betting big on the Metaverse, which is a term for virtual and augmented experiences. This is a big bet on the future of the web. It means Facebook is more powerful now
- 6. 2. INFLUENCERS CONTINUE TO GROW (EVEN FOR B2B).
- 8. Modern digital ads are heavily reliant on data to automatically optimize. New privacy regulations like the iOS update and the pending removal of cookies have been reducing the data used in artificial intelligence. 3. ADVERTISING IS CHALLENGED BY PRIVACY Recommendation: Marketers should assess the impact that this will have on their advertising and be proactive.
- 9. 4. MARKETERS GET MORE STRATEGIC. As automation, artificial intelligence and machine learning take away a lot of the grunt work of digital marketing, marketers must become more strategic. The options in digital marketing continue to grow. Recommendation: Marketers need to think strategically to focus on what really drives their business growth.
- 10. 5. LINKEDIN IS GROWING, GROWING, GROWING. LinkedIn continues to be a rising star in the digital space. Each quarter they show considerable gains in monthly active users and engagements on the platform. They are also continuously launching new features that drive better results for businesses and pages. Linkedin Boasts over users in more than 200 countries and territories across the globe
- 11. 6. SEO IS LESS GAME AND MORE INTEGRATED. Search engine optimization is one of the oldest and most valuable forms of digital marketing. As search algorithms have continuously become smarter and more contextual, marketers need to focus less on the "hacks" and "tricks" of SEO and more on providing an outstanding and meaningful experience to their users. Recommendation: Marketers should focus less on SEO and more on excellent user experience.
- 12. 7. WEBSITES GET FASTER. Website traffic is overwhelmingly mobile; however, most websites still don't have fully mobile-optimized experiences. As Google launched Core Web Vitals site design, speed will become ever more important.
- 13. 8. EVERYTHING IS ALGORITHM-DRIVEN Every part of digital marketing — social media newsfeeds, display ads, social ads, search engine optimization, and even email — is becoming algorithm-driven. The algorithms all optimize for the same basic thing: user experience.
- 15. THANK YOU FOR LISTENING! Feel free to send in any questions to shoaib@hyperlinq.in