Agriculture mkt.ing
- 1. AGRICULTURAL MARKETING PROBLEMS REMEDIAL MEASURES Refers to all activities involved in the transfer of agricultural products from the producer to the final consumer, like storage, transport, grading and sale
- 2. PROBLEMS OF AGRICULTURAL MARKETING ESSENTIALS OF A GOOD MARKET INCLUDES: good holding capacity, storage, transport, direct access, good communication . PROBLEMS Inadequate Storage Lack of Grading & Standardization Inadequate Transport Facilities Middlemen Malpractices in unregulated markets Inadequate Market Information Inadequate Credit Facilities Lack of Organization Seasonal Price Fluctuations Forced or distressed sale
- 3. REMEDIAL MEASURES COOPERATIVE MARKETING REGULATED MARKET STATE TRADING EXPANSION AND MODERNISATION OF MARKET NETWORK
- 4. COOPERATIVE MARKETING Farmers join together and sale goods directly – 4000 primary soc. Three tier structure Primary marketing societies – village Central Societies – district level State Marketing Societies - state FUNCTIONING Members agree to sell surplus to soc. Members get advance from the soc. Soc. Collects produce fm mem & non-mem Soc. Process produce & grades Members get balanced money PROBLEMS: improper functioning, Poor linkage in diff. levels, unhealthy Competition, dominance of rich farmers, regional imbalance.
- 5. REGULATED MARKETS ESTABLISHED UNDER STATUTORY REGULATION Aims at protecting farmers from unhealthy practices, is administered by a market committee consisting of representatives of state government, Legal bodies like district boards, traders, commission agents and farmers. March 31 st 2009, there were 7,139 regulated markets Elimination of wrong practices like, incorrect weights, absence of grading, delay in Payments etc. Fixing mkt. charges like commission of agents, storage charges etc. Remunerative prices for farmers. Redressing grievances Information about prices by collecting relevant data. Help in securing storage facilities Elimination of unnecessary commission COMMITTEE ENSURES :
- 6. STATE TRADING To overcome wide fluctuations in prices. It was introduced by Central Govt. & some State Govt. Food Corporation of India, The Maharashtra State Monopoly Procurement Scheme Govt. procures food grains from farmers at fixed prices & maintains buffer stocks
- 7. Expansion & modernization of market network IMPROVEMENT IN TRANSPORT MORE THAN 7000 REGULATED MARKETS MARKET SURVEYS TO FINDOUT PROBLEMS & SOLUTIONS PROVIDING INFO THROUGH MASS MEDIA INCREASE IN WAREHOUSING FACILITIES GROWTH IN INSTITUTIONAL FINANCE SPECIAL BOARDS FOR MARKETING AGRO COMMODITIES GRADING & STANDARDIZATION: Agricultural Produce (Grading & Marketing) Act 1937 Standardised commodities are sealed with AGMARK. To test the quality and brand – Central Quality Control Laboratory At Nagpur, & eight regional labs. CONSTRUCTION OF RURAL GODOWN – 2003- 04 , 4851 storage projects were sanctioned FUTURES TRADING 2003-04 : Mumbai, Ahmedabad. Jute, rubber, soya oil, pepper, termeric
- 8. LIMITATIONS MALPRACTICES ARE NOT ABOLISHED COMPLETELY LACK OF AUTONOMY LACK MODERNISATION