AI for Product Managers: Practical Tools and Insights

AI for Product Managers
Practical Insights and Tools
Francesco Corti
Principal Product Manager at Docker Inc.
https://www.linkedin.com/in/fcorti/

Principal Product Manager @
Open Source enthusiast
Developer at heart (ex-DevRel)
Speaker & Author

How the role of a Product Manager is evolving
The impact of AI for PMs
and in action
A look to the future
Is your job at risk?
Questions & Answers
Principal Product Manager @
Open Source enthusiast
Developer at heart (ex-DevRel)
Speaker & Author
PM

What a
Product Manager
does
AI for Product Managers - 24th of July 2024

● Content
Product Management (in tech) is young

● Until late 2010, product management wasn’t
broadly understood (and adopted)
● What a PM does was not widely agreed
● PMs in organizations where few (but growing)
Product Management awareness
2018

The recent history (since 2020)

The recent history (since 2020)
2021
2022 2023 2024

Where we are today
2021
● Product Managers are (often) part of the asset of a successful business and company*
● In the past few years of layoffs, Product Managers are required to “justify their craft” by
impacting more: organization, product mindset, revenue growth
○ It is estimated that 3% of 263,180 tech workers laid off in 2023, were Product Managers
(source: Layoffs FYI)
○ Edge cases are discussing about the need of Product Managers
(*) Far to be ideal

Where we are today
2021
In practice Product Managers are required to “impact more” (with less)
1
Delegating
product tasks to other roles
Impact more
on the revenue
2
Learn fast
3
Designers, User Research, etc. And not only user satisfaction Fail fast with less iterations
This is where AI comes to play!

● It is a continuous learning process
○ Because best practices are not deﬁned (yet)
○ Because many tools are appearing/evolving rapidly
● Beneﬁt for you:
○ save your time
○ learn something new
Learning fast leveraging AI*
(*) Francesco’s experience

Learning fast leveraging AI*

How to leverage ChatGPT for the beneﬁt of a PM*
● ChatGPT is one of the most famous
(and clever) AI-based chatbots
● ChatGPT is a multi-purpose tool
● I use it to speed the completion of
(simple) tasks*
(*) Demo later on

● Arro is an AI-Assistant driving
user researches
How to leverage Arro for the beneﬁt of a PM*
● DEMO time!
○ User interview
○ Outcomes for a PM
○ How to create an interview

● I use it to do speed the completion of
(simple) tasks
○ Review content (basic)
○ Summarise content (basic)
○ Analysing a “big” amount of data
○ Deﬁne assumptions
● DEMO time
○ Review content
○ Summarise content

● For less basic use cases I learnt that it is
better to use an iterative approach (rather
than a one-question-only approach)
● DEMO time
○ Analysing a “big” amount of data
○ Deﬁne assumptions

Lessons learned
AI Assistants
represents
a very common solution
for speciﬁc use cases
can help
in completing faster
simple tasks
“General-Purpose”
AI tools

Does it speed the PMs in doing their job?
How much?

Does it speed the PMs in doing their job?
How much?
● I’m not aware about any speciﬁc study sharing
any data
● Based on my experience: not too much (yet)!
DISCLAIMER:
I’m not saying it is useless,
Instead it is saving me from “boring” tasks.

What about the future?
What should we expect?
…
Is my job at risk because of AI?
Now
In two years
After

● There aren’t “patterns” in using AI for PMs
(and not only PMs)
● Solutions in the market are growing in
number and specialization
● Layoffs are NOT because of AI
(your job is NOT at risk)
● You should start learning how to leverage
AI to go faster in your decisions
● Call to Action:
Now
In two years
After
No bias!

● AI will evolve and be better
● Still far to be able to replace a human
(including PMs)
● A PM able to leverage AI will be more
appealing in the market
● The paradox is that PM with AI skills will
be more requested
● Call to Action: Find your way to use AI
Now
In two years
After

● We have to wait for the
Artiﬁcial General Intelligence (AGI) to
match or surpass human capabilities
across a wide range of cognitive tasks
● Only at that time we can discuss the
“human replacement”
(including PMs)
Now
In two years
After

● We have to wait for the
Artiﬁcial General Intelligence (AGI) to
match or surpass human capabilities
across a wide range of cognitive tasks
● Only at that time we can discuss the
“human replacement”
(including PMs)
● On 352 AI experts:
○ 50% believes it will be possible within 2060*
○ 90% believes it will be within the next 100 years*
(*) Since the ‘60s we are expecting AGI to happen
Now
In two years
After

In brief…
AI is a booster for PMs!
(no bias)

Francesco Corti
How the role of a Product Manager is evolving
The impact of AI for PMs
and in action
A look to the future
Is your job at risk? NO!

AI for Product Managers
Practical Insights and Tools
Francesco Corti
One machine can do the work of ﬁfty ordinary men.
No machine can do the work of
one extraordinary man.
Elbert Hubbard

AI for Product Managers: Practical Tools and Insights

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