SlideShare a Scribd company logo
November 2017
Artificial Intelligence
The next digital frontier?
JAMES MANYIKA
CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of McKinsey & Company is strictly prohibited
Rated #1 Think Tank 2016 (private sector category) by
the Global Think Tank Index, University of Pennsylvania
2McKinsey & Company
Machines can now match and even exceed
human performance
Image recognition accuracy rate
2McKinsey & Company
Present2010
70%
80%
90%
100%
Human performance
Machine performance
3McKinsey & Company 3McKinsey & Company
Who is investing and where?1
Who is adopting AI today and how?2
Where can AI improve business performance?3
What do we need to do tomorrow morning?4
Four key questions for AI today
4McKinsey & Company
Investments in AI include several types of technologies
Computer
vision
Natural
language
Machine
learning
Virtual
assistants
Robotics and
autonomous
vehicles
28%
56%
7% 6%4%
EXTERNAL INVESTMENTS
5McKinsey & Company
There is increasing interest from VC and PE funds
Electric vehicles
+285%
Biotech
IT
Total VC
Energy
AI
AI investments in 2016 VC investment growth, 2013–16
External
investments
(VC, PE )
$6–
9B
6McKinsey & Company
Tech giants are the primary investors
AI investments in 2016
External
investments
(VC, PE )
$6–
9B
$20–
30B
Corporate investments
(tech giants)
42
19
1413
99
7
2010 20122011 20162013 2014 2015
Number of AI acquisitions
7McKinsey & Company
China and the United States dominate the investment scene, while Europe is lagging
North America
$15–23B
Europe
$3–4B
Asia
$8–12B
AI investment in 2016
External
investments
(VC, PE, M&A)
Internal corporate
investments
McKinsey & Company
Higher potential
Media
Consumer
Energy
Agriculture Manufacturing
Public/socialHealth careAutomotive
Finance TelecomPharmaceuticals
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9
Impact score
Travel, transport, and logistics
Volume
Identify
fraudulent
transactions
Personalize
financial
products
Identify
and navigate
roads
Personalize
advertising
Optimize pricing
and scheduling
in real time
Predict personalized
health outcomes
Optimize merchandising
strategy
Discover new
consumer trends
Personalize crops to
individual conditions
Predictive maintenance
(manufacturing)
Diagnose diseases
Optimize clinical trials
Predictive maintenance
(manufacturing)
Lower priority
9McKinsey & Company
Yet adoption at scale is limited, even among AI-aware firms
20%
early adopters
%
40
Contemplators
40
Experimenters
2 technologies
1 technology
3+ technologies
7
3
10
9McKinsey & Company
10McKinsey & Company
What about the non-adopters?
28%
don’t have the
technical capabilities
to implement AI
effectively
Technical
capability
Return on
investment
41%
of AI-aware
firms are
uncertain about
AI’s ROI
30%
of AI-aware
firms can’t see
a business case
for AI
Business
case
10McKinsey & Company
11McKinsey & Company
Sectors leading in AI adoption today look set
to pull away further from slower adopters
Future AI demand
% ∆ AI spending 2017–20
Current AI adoption
% of firms who are early adopters
Slower
adopters
Frontier
sectors
5
0
10
15
25 3010 2015
Automotive
Tech and
telco
Finance
Construction
CPG
Transport
Retail
Media
Health care
Energy
Education
Professional
services
Travel
11McKinsey & Company
12McKinsey & Company
Digitally mature industries lead in AI adoption
AI Index
Digitization Transformation Index
80
40
20
100
0 60
60
40
80
Travel
Construction
Finance
Retail
Tech and telco
Transport
Health care
Media
Professional services
Energy
Education
12McKinsey & Company
13McKinsey & Company
The early adopters of AI have
five distinctive characteristics
13McKinsey & Company
Digitally mature1
Larger businesses2
Adopt AI in core activities3
Focus on growth over savings4
C-suite level support for AI5
14McKinsey & Company
AI can more than double the impact of
other analytics across industries
Public
and
social
sector
100%
Travel,
transport,
and
logistics
Telecom,
media,
and
technology
Pharma
and
medical
products
Healthcare
systems
and
services
Global
energy
and
materials
Advanced
manufac-
turing
industries
Consumer FIG
Additional AI impact Analytics impact
~60%
~40%
PRELIMINARY
SOURCE: McKinsey analysis
15McKinsey & Company
AI use cases have the potential to materially impact corporate performance PRELIMINARY
SOURCE: McKinsey analysis
Potential impact as % of revenue
Advanc-
ed elec-
tronics
aero
PMPTele-
com
InsLogis-
tics
Media Auto Basic
mate-
rials
Oil and
gas
PSSHSS Trans-
port
TravelCPGHigh
tech
Chem
and
agri-
culture
Retail Banking
Average
~10%
16McKinsey & Company
AI use cases have the potential to materially impact corporate performance
Advanc-
ed elec-
tronics
aero
PMPTele-
com
InsLogis-
tics
Media Auto Basic
mate-
rials
Oil and
gas
PSSHSS Trans-
port
TravelCPGHigh
tech
Chem
and
agri-
culture
Retail Banking
Average
~10%
SOURCE: McKinsey analysis
PRELIMINARY
High data availability, particularly labelled and structured data
Potential impact as % of revenue
17McKinsey & Company
AI use cases have the potential to materially impact corporate performance
Advanc-
ed elec-
tronics
aero
PMPTele-
com
InsLogis-
tics
Media Auto Basic
mate-
rials
Oil and
gas
PSSHSS Trans-
port
TravelCPGHigh
tech
Chem
and
agri-
culture
Retail Banking
Average
~10%
SOURCE: McKinsey analysis
PRELIMINARY
Operationally oriented manufacturers
can realize significant improvements in supply chain and production
Potential impact as % of revenue
18McKinsey & Company
AI use cases have the potential to materially impact corporate performance
Advanc-
ed elec-
tronics
aero
PMPTele-
com
InsLogis-
tics
Media Auto Basic
mate-
rials
Oil and
gas
PSSHSS Trans-
port
TravelCPGHigh
tech
Chem
and
agri-
culture
Retail Banking
Average
~10%
SOURCE: McKinsey analysis
PRELIMINARY
Pharma and med products companies
can unlock additional R&D productivity
Potential impact as % of revenue
19McKinsey & Company
AI use cases have the potential to materially impact corporate performance
Advanc-
ed elec-
tronics
aero
PMPTele-
com
InsLogis-
tics
Media Auto Basic
mate-
rials
Oil and
gas
PSSHSS Trans-
port
TravelCPGHigh
tech
Chem
and
agri-
culture
Retail Banking
Average
~10%
SOURCE: McKinsey analysis
PRELIMINARY
Industries with significant physical plant and equipment assets
can optimize their capital expenditures
Potential impact as % of revenue
20McKinsey & Company
Potential AI impact by function varies by industry
Travel,
transport,
and
logistics
Telecom,
media, and
technology
Public
and social
sector
Healthcare
systems
and
services
FIGConsumerGlobal
energy, and
materials
Advanced
industries
100%
Pharmaceu-
ticals and
medical
products
Organization
OtherOther operations
RiskStrategy and corporate finance
Service operationsManufacturing
Marketing and salesSupply chain management
Product development
PRELIMINARY
SOURCE: McKinsey analysis
21McKinsey & Company
Techniques
and tools
Open
organization
Workflow
integration
Data
ecosystem
Use cases/
sources of
value
21McKinsey & Company
There are five pragmatic steps businesses can take to start adopting AI tomorrow
22McKinsey & Company
Governments need to act now to promote AI development
22McKinsey & Company
RegulationSkills
Support and
incentives
Download MGI research at
www.mckinsey.com/
@McKinsey_MGI
McKinseyGlobalInstitute
24McKinsey & Company
Colors: MGI 2017
0
0
0
Dark 1
255
255
255
Light 1
51
51
51
Dark 2
254
254
254
Light 2
197
197
197
Accent 1
51
189
242
Accent 2
52
133
198
Accent 3
51
52
51
Accent 4
242
127
0
Accent 5
128
128
128
Accent 6
181
179
140
Hyperlink
0
105
131
Followed
Hyperlink
0
154
166
Teal
162
173
0
Apple
255
208
0
Yellow
205
32
44
Red
181
95
0
Rust
102
48
124
Purple
11
121
163
Ocean
26
66
99
Dark ocean
125
154
170
Blue-gray
221
221
221
Light gray
Default shape
Fill: Accent 1; No line
Default line
Accent 1, 3/4 point
Main
palette
MGI
custom
25McKinsey & Company
Colors: MGI 2017 for thinkcell
Light grayOceanPurpleRust Blue-grayTeal Dark oceanRedYellowApple
Apple
Yellow
Ocean
Light gray
Red
Purple
Blue-gray
Dark ocean
Rust
Teal

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James Manyika at AI Frontiers: Sizing up the promise of AI

  • 1. November 2017 Artificial Intelligence The next digital frontier? JAMES MANYIKA CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission of McKinsey & Company is strictly prohibited Rated #1 Think Tank 2016 (private sector category) by the Global Think Tank Index, University of Pennsylvania
  • 2. 2McKinsey & Company Machines can now match and even exceed human performance Image recognition accuracy rate 2McKinsey & Company Present2010 70% 80% 90% 100% Human performance Machine performance
  • 3. 3McKinsey & Company 3McKinsey & Company Who is investing and where?1 Who is adopting AI today and how?2 Where can AI improve business performance?3 What do we need to do tomorrow morning?4 Four key questions for AI today
  • 4. 4McKinsey & Company Investments in AI include several types of technologies Computer vision Natural language Machine learning Virtual assistants Robotics and autonomous vehicles 28% 56% 7% 6%4% EXTERNAL INVESTMENTS
  • 5. 5McKinsey & Company There is increasing interest from VC and PE funds Electric vehicles +285% Biotech IT Total VC Energy AI AI investments in 2016 VC investment growth, 2013–16 External investments (VC, PE ) $6– 9B
  • 6. 6McKinsey & Company Tech giants are the primary investors AI investments in 2016 External investments (VC, PE ) $6– 9B $20– 30B Corporate investments (tech giants) 42 19 1413 99 7 2010 20122011 20162013 2014 2015 Number of AI acquisitions
  • 7. 7McKinsey & Company China and the United States dominate the investment scene, while Europe is lagging North America $15–23B Europe $3–4B Asia $8–12B AI investment in 2016 External investments (VC, PE, M&A) Internal corporate investments
  • 8. McKinsey & Company Higher potential Media Consumer Energy Agriculture Manufacturing Public/socialHealth careAutomotive Finance TelecomPharmaceuticals 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 Impact score Travel, transport, and logistics Volume Identify fraudulent transactions Personalize financial products Identify and navigate roads Personalize advertising Optimize pricing and scheduling in real time Predict personalized health outcomes Optimize merchandising strategy Discover new consumer trends Personalize crops to individual conditions Predictive maintenance (manufacturing) Diagnose diseases Optimize clinical trials Predictive maintenance (manufacturing) Lower priority
  • 9. 9McKinsey & Company Yet adoption at scale is limited, even among AI-aware firms 20% early adopters % 40 Contemplators 40 Experimenters 2 technologies 1 technology 3+ technologies 7 3 10 9McKinsey & Company
  • 10. 10McKinsey & Company What about the non-adopters? 28% don’t have the technical capabilities to implement AI effectively Technical capability Return on investment 41% of AI-aware firms are uncertain about AI’s ROI 30% of AI-aware firms can’t see a business case for AI Business case 10McKinsey & Company
  • 11. 11McKinsey & Company Sectors leading in AI adoption today look set to pull away further from slower adopters Future AI demand % ∆ AI spending 2017–20 Current AI adoption % of firms who are early adopters Slower adopters Frontier sectors 5 0 10 15 25 3010 2015 Automotive Tech and telco Finance Construction CPG Transport Retail Media Health care Energy Education Professional services Travel 11McKinsey & Company
  • 12. 12McKinsey & Company Digitally mature industries lead in AI adoption AI Index Digitization Transformation Index 80 40 20 100 0 60 60 40 80 Travel Construction Finance Retail Tech and telco Transport Health care Media Professional services Energy Education 12McKinsey & Company
  • 13. 13McKinsey & Company The early adopters of AI have five distinctive characteristics 13McKinsey & Company Digitally mature1 Larger businesses2 Adopt AI in core activities3 Focus on growth over savings4 C-suite level support for AI5
  • 14. 14McKinsey & Company AI can more than double the impact of other analytics across industries Public and social sector 100% Travel, transport, and logistics Telecom, media, and technology Pharma and medical products Healthcare systems and services Global energy and materials Advanced manufac- turing industries Consumer FIG Additional AI impact Analytics impact ~60% ~40% PRELIMINARY SOURCE: McKinsey analysis
  • 15. 15McKinsey & Company AI use cases have the potential to materially impact corporate performance PRELIMINARY SOURCE: McKinsey analysis Potential impact as % of revenue Advanc- ed elec- tronics aero PMPTele- com InsLogis- tics Media Auto Basic mate- rials Oil and gas PSSHSS Trans- port TravelCPGHigh tech Chem and agri- culture Retail Banking Average ~10%
  • 16. 16McKinsey & Company AI use cases have the potential to materially impact corporate performance Advanc- ed elec- tronics aero PMPTele- com InsLogis- tics Media Auto Basic mate- rials Oil and gas PSSHSS Trans- port TravelCPGHigh tech Chem and agri- culture Retail Banking Average ~10% SOURCE: McKinsey analysis PRELIMINARY High data availability, particularly labelled and structured data Potential impact as % of revenue
  • 17. 17McKinsey & Company AI use cases have the potential to materially impact corporate performance Advanc- ed elec- tronics aero PMPTele- com InsLogis- tics Media Auto Basic mate- rials Oil and gas PSSHSS Trans- port TravelCPGHigh tech Chem and agri- culture Retail Banking Average ~10% SOURCE: McKinsey analysis PRELIMINARY Operationally oriented manufacturers can realize significant improvements in supply chain and production Potential impact as % of revenue
  • 18. 18McKinsey & Company AI use cases have the potential to materially impact corporate performance Advanc- ed elec- tronics aero PMPTele- com InsLogis- tics Media Auto Basic mate- rials Oil and gas PSSHSS Trans- port TravelCPGHigh tech Chem and agri- culture Retail Banking Average ~10% SOURCE: McKinsey analysis PRELIMINARY Pharma and med products companies can unlock additional R&D productivity Potential impact as % of revenue
  • 19. 19McKinsey & Company AI use cases have the potential to materially impact corporate performance Advanc- ed elec- tronics aero PMPTele- com InsLogis- tics Media Auto Basic mate- rials Oil and gas PSSHSS Trans- port TravelCPGHigh tech Chem and agri- culture Retail Banking Average ~10% SOURCE: McKinsey analysis PRELIMINARY Industries with significant physical plant and equipment assets can optimize their capital expenditures Potential impact as % of revenue
  • 20. 20McKinsey & Company Potential AI impact by function varies by industry Travel, transport, and logistics Telecom, media, and technology Public and social sector Healthcare systems and services FIGConsumerGlobal energy, and materials Advanced industries 100% Pharmaceu- ticals and medical products Organization OtherOther operations RiskStrategy and corporate finance Service operationsManufacturing Marketing and salesSupply chain management Product development PRELIMINARY SOURCE: McKinsey analysis
  • 21. 21McKinsey & Company Techniques and tools Open organization Workflow integration Data ecosystem Use cases/ sources of value 21McKinsey & Company There are five pragmatic steps businesses can take to start adopting AI tomorrow
  • 22. 22McKinsey & Company Governments need to act now to promote AI development 22McKinsey & Company RegulationSkills Support and incentives
  • 23. Download MGI research at www.mckinsey.com/ @McKinsey_MGI McKinseyGlobalInstitute
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