Aida theory
Download as PPTX, PDF1 like1,192 views
AIDA Theory outlines an advertising framework to effectively engage an audience. It stands for Attention, Interest, Desire, and Action. To gain Attention, ads must use bright colors and powerful words to stand out quickly. Interest is sparked by focusing on the audience's needs and wants. Desire is created by linking the product's benefits to the audience's personal needs and wants. Finally, the ad should indicate what Action the audience needs to take to obtain the product or service, such as visiting a website or social media pages.
1 of 6
Downloaded 13 times
More Related Content
What's hot (20)
Ad
Similar to Aida theory (20)
Ad
More from kristylai__ (20)
Recently uploaded (20)
Aida theory
- 1. AIDA Theory
- 2. What is AIDA? A- Attention I- Interest D- Desire A- Action Advertising tool on how to effectively attract the attention of audience
- 3. Attract Needs to attract the attention of people very quickly through powerful words and images that stand out. E.g. Yellow, Red, Black (bright colors) Since I have found colors that specificly attract colors, I would include them in my questionnaire for my respondents to choose from
- 4. Interest Must focus on their needs and wants, what would they like? Engage with audience enough so that they'll want to spend their time understanding the message that I am delivering Pick out the messages that are relevant to them quickly Address audience, ask rhetorical questions
- 5. Desire Similar to interest Help them understand how what business/product is offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants. Link features and benefits of product
- 6. Action How they can reach product? social media, address of shop By setting up social media sites and websites allows people to connect with the service/product Since my target audience are digital natives and often use social media, by creating these platforms can increase publicity towards my magazine.