Presentation on aida model.pptx nike
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This document provides an overview of the AIDA model for advertising and marketing. The AIDA model consists of 4 steps: Attention, Interest, Desire, and Action. Attention involves capturing a viewer's attention through techniques like typography, color, layout, size, and celebrities. Interest is built by establishing a consumer need and creating a personal link. Desire is stoked by motivating people to buy and explaining buying motives. Action is the final step where the advertisement prompts the viewer to make a purchase.
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Presentation on aida model.pptx nike
- 1. Presentation
- 2. Topic AIDA Model Presented By :- Nikesh Jain
- 4. Several advertising formulas are in existence today but one of the most commonly used is the- AIDA — Attention, Interest, Desire and Action. This refers to specific techniques necessary to implement when creating an ad Correctly combine these four components in an ad campaign, helps to gain advertising and marketing objectives.
- 5. Attention – Capturing the viewer’s attention — an essential component of any ad campaign. We can grab Attention with the help of- 1.Typography 2.Colour 3.Layout 4. Size 5. Celebrity , model , and examples.
- 6. Interest- Now that you have their attention, Consumers don't actually need most of the products they buy but think they do. Being able to establish a need in the mind of a consumer is the cornerstone of an effective ad campaign. Creating a personal link helps build trust; hinting at something special to come cements their interest in what you have to say.
- 7. Desire- This is the stage where you stoke the flames of their desire until they are absolutely certain they have to have what you are selling. For example- •1.Motivate people to buy a particular product. •2.Explain buying motives , •3. facts and figure , etc .
- 8. Action- You've attracted their attention, built their interest and fanned their desire. Now it's time to get them to take action.
- 10. Thank you