SlideShare a Scribd company logo
A Framework for Itinerary Personalization
in Cultural Tourism of Smart Cities

G. D'Amico, S. Ercoli, A. Del Bimbo
Roadmap of cultural tourism approaches
tourism approaches
~2005s
multimedia guide
~1995s
audio/video guide
~1985s
tourist guide

- more than traditional guide
- audio/video/textual content
- recorded spoken commentary - user hight interaction
- multiple systems
- area-specific qualification
- alternative content
- personal knowledge
corresponding to different
- historical and contemporary
personal preferences
heritage interpretation

today: new tools
- mobile location-based systems
- social media platforms
- e-commerce web-sites
- augmented reality systems
Smart Tourism
‣ Objectives
- understanding of users needs during the visit
- capability to adapt services and information to users requests and needs
- time optimization
- quality of information

‣ Objectives are also critical aspects
‣Where ?
- Smart city infrastructures offer more integrated opportunities

to support sustainable

economic development

- Cities of art, in particular, are a special context where such opportunities can be
experimented

‣With

- web mapping services to track users and suggest information
- mobile tourism location-based services
- augmented reality applications
Main Idea and Workflow
‣ Prototype of a framework to personalize visit in a city
- different devices (wall mounted touchscreen, dedicated mobile application)

‣ Customized itinerary in daily basis
‣ Easy definition of a visiting plan
‣ Capability of making changes or update to plan during the visit
‣ Adapt travel experience to the individual user requirements at different
stages of the visit

‣Goals
- living a multiple environment and multi device experience
- improve users travel as a learning practice
- give the opportunity to discover and visit resources of a geographical area
System Framework

‣ User finds information at the visitor center through a wall interactive display
- defines a personalized plan of visit
‣ Personal plan is viewed through personal mobile device
- functions that allows advanced services as well as modification of the plan
‣ Application Server Platform collects datas and personal user profiles
- provides functions for access and distribution of information
System Framework: Application Server Platform
‣ System Core
- database system connected
- mapping services connected
- web services

‣ Mapping Layer - provide geographical information
‣ Users Profiles Layer - profile individual user interests
‣ Contents Layer - provide multimedia contents
‣ Recommendation Engine - provide useful recommendations
Application Server Platform: Mapping Layer
‣ Implements web map services functions

‣ Extracts and understands geographic data

‣ Guarantees real-time and dynamic data update
Application Server Platform: Users Profiles Layer
‣ Archives all data from user session (through display or mobile)

‣ Creates related user profile ID and send it to mobile app

‣ Implements additional functions to update itineraries with mobile app
Application Server Platform: Contents Layer
‣ Composed of database with geographic data and metadata descriptions

‣ Cooperates with mapping layer services

‣ Implements functions to send geo info and metadata to display and mobile app
Application Server Platform: Recommendation Engine
‣ Implements a set of web services for users

‣ Elaborates data coming from mobiles devices

‣ Provide recommendation of points end extra contents (location/interests based)
System Framework: Wall Interactive Display (1/2)
‣ Large touchscreen device (Natural Interaction System)
‣ Natural interactivity over a map of the town
‣ Allowing user to select most interesting locations and
create a visit plan

‣ Offers some detailed information of the location
‣ Suggests location of potential interest
‣ Shows expected duration of the visit in real-time
‣ Google Maps API to update data in real-time
System Framework: Wall Interactive Display (2/2)

‣ QR-Code generation process
- unique ID to identify current user
- custom url for each user
- ensure consistency
- link between desktop and mobile
System Framework: Mobile System (1/2)
‣ User “active” mobile application reading QR-

Code with smartphone
- dedicate URL
- connection to Application Server Platform
- download userID to identify personal visit plan

‣ Web-Application approach
- not installation required
- not updates required
- platform and device independent
- user experience optimization
‣ Run via native browser of any smartphone
‣ Itinerary divided into distinct days of visit
‣ Persistent local storage of data
System Framework: Mobile System (2/2)
‣ Simple and usable user interface
‣ Points of interest (POI) displayed into a map

‣ Complete personalization of visit plan
- adding/removing points
- adding/removing reference hotel

‣ Recommendation engine
- nearby locations (haversine formula)
- user interest locations
Conclusions

‣What has been done

- framework to enhance travel experience
- natural interaction system to create an itinerary using a wall display
- web application platform to collect and process data
- mobile application to provide personalized informations to each user

‣Future works
- improve and add new recommendation techniques
- adding new functions like museum booking through mobile application
- include indoor and outdoor augmented reality systems
Thanks !

http://www.micc.unifi.it
simone.ercoli@unifi.it

More Related Content

PPTX
MyCultureTrip
PPT
Europeana plans - Pisa 21oct
PPT
DTS_Interactive TIP Tool_Demo
PPTX
Build 2017 - B8058 - Location intelligence and personalized experiences with ...
PDF
Vision and Multimedia Reading Group: DeCAF: a Deep Convolutional Activation F...
PPTX
IUI 2010: An Informal Summary of the International Conference on Intelligent ...
 
KEY
Week 3 IxD History: Computing Technology in the Workplace
PDF
How to Become a Thought Leader in Your Niche
MyCultureTrip
Europeana plans - Pisa 21oct
DTS_Interactive TIP Tool_Demo
Build 2017 - B8058 - Location intelligence and personalized experiences with ...
Vision and Multimedia Reading Group: DeCAF: a Deep Convolutional Activation F...
IUI 2010: An Informal Summary of the International Conference on Intelligent ...
 
Week 3 IxD History: Computing Technology in the Workplace
How to Become a Thought Leader in Your Niche

Similar to AI*HCI talk (20)

PPTX
MobiWallet - Serbian Pilot Overview
PPT
PDF
Servitization Federica Santuccio
PDF
FIWARE Global Summit - AUDP – the Atos Urban Data Platform
PDF
FIWARE Global Summit - MUV-App: Your City Mobility as a Service
PDF
VIRTUAL_TOURIST_GUIDE_INDEX_TO_END[1].pdf
PPTX
Smart Mobile App Pitch Deck丨AI Travel App Presentation Template
PDF
Mobile Calendar Application - Tourism Development Company
PDF
Km4City: how to make smart and resilient your city, beginner document
PDF
How software solutions are changing the travel & tourism business
PPTX
MobiWallet - Curent Status & Achievements
PDF
Meridian Platform Data Sheet
PPTX
Public Transport Tracking App Development – A Complete Guide.pptx
PDF
IRJET- City Tour Traveller: Based on FourSquare API
PPTX
SuperMap Logistic and Fleet Management .pptx
PDF
HERE Maps for the Nokia X platform
PPTX
Chapter8- Web Map.pptx/...........................
PPT
4 f ballegeer - seize the real world
PDF
Introduction to Transportation Scheduling Software.pdf
PDF
Amal Mohamed-CV
MobiWallet - Serbian Pilot Overview
Servitization Federica Santuccio
FIWARE Global Summit - AUDP – the Atos Urban Data Platform
FIWARE Global Summit - MUV-App: Your City Mobility as a Service
VIRTUAL_TOURIST_GUIDE_INDEX_TO_END[1].pdf
Smart Mobile App Pitch Deck丨AI Travel App Presentation Template
Mobile Calendar Application - Tourism Development Company
Km4City: how to make smart and resilient your city, beginner document
How software solutions are changing the travel & tourism business
MobiWallet - Curent Status & Achievements
Meridian Platform Data Sheet
Public Transport Tracking App Development – A Complete Guide.pptx
IRJET- City Tour Traveller: Based on FourSquare API
SuperMap Logistic and Fleet Management .pptx
HERE Maps for the Nokia X platform
Chapter8- Web Map.pptx/...........................
4 f ballegeer - seize the real world
Introduction to Transportation Scheduling Software.pdf
Amal Mohamed-CV
Ad

Recently uploaded (20)

PDF
Black Hat USA 2025 - Micro ICS Summit - ICS/OT Threat Landscape
PPTX
History, Philosophy and sociology of education (1).pptx
PDF
Practical Manual AGRO-233 Principles and Practices of Natural Farming
PDF
Classroom Observation Tools for Teachers
PDF
Weekly quiz Compilation Jan -July 25.pdf
PDF
A systematic review of self-coping strategies used by university students to ...
PPTX
Final Presentation General Medicine 03-08-2024.pptx
PDF
RMMM.pdf make it easy to upload and study
PDF
Indian roads congress 037 - 2012 Flexible pavement
PDF
advance database management system book.pdf
PDF
LNK 2025 (2).pdf MWEHEHEHEHEHEHEHEHEHEHE
PDF
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
PDF
Hazard Identification & Risk Assessment .pdf
PPTX
Radiologic_Anatomy_of_the_Brachial_plexus [final].pptx
PPTX
UNIT III MENTAL HEALTH NURSING ASSESSMENT
DOC
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
PPTX
Cell Types and Its function , kingdom of life
PDF
Trump Administration's workforce development strategy
PDF
Complications of Minimal Access Surgery at WLH
PDF
OBE - B.A.(HON'S) IN INTERIOR ARCHITECTURE -Ar.MOHIUDDIN.pdf
Black Hat USA 2025 - Micro ICS Summit - ICS/OT Threat Landscape
History, Philosophy and sociology of education (1).pptx
Practical Manual AGRO-233 Principles and Practices of Natural Farming
Classroom Observation Tools for Teachers
Weekly quiz Compilation Jan -July 25.pdf
A systematic review of self-coping strategies used by university students to ...
Final Presentation General Medicine 03-08-2024.pptx
RMMM.pdf make it easy to upload and study
Indian roads congress 037 - 2012 Flexible pavement
advance database management system book.pdf
LNK 2025 (2).pdf MWEHEHEHEHEHEHEHEHEHEHE
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
Hazard Identification & Risk Assessment .pdf
Radiologic_Anatomy_of_the_Brachial_plexus [final].pptx
UNIT III MENTAL HEALTH NURSING ASSESSMENT
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
Cell Types and Its function , kingdom of life
Trump Administration's workforce development strategy
Complications of Minimal Access Surgery at WLH
OBE - B.A.(HON'S) IN INTERIOR ARCHITECTURE -Ar.MOHIUDDIN.pdf
Ad

AI*HCI talk

  • 1. A Framework for Itinerary Personalization in Cultural Tourism of Smart Cities G. D'Amico, S. Ercoli, A. Del Bimbo
  • 2. Roadmap of cultural tourism approaches tourism approaches ~2005s multimedia guide ~1995s audio/video guide ~1985s tourist guide - more than traditional guide - audio/video/textual content - recorded spoken commentary - user hight interaction - multiple systems - area-specific qualification - alternative content - personal knowledge corresponding to different - historical and contemporary personal preferences heritage interpretation today: new tools - mobile location-based systems - social media platforms - e-commerce web-sites - augmented reality systems
  • 3. Smart Tourism ‣ Objectives - understanding of users needs during the visit - capability to adapt services and information to users requests and needs - time optimization - quality of information ‣ Objectives are also critical aspects ‣Where ? - Smart city infrastructures offer more integrated opportunities to support sustainable economic development - Cities of art, in particular, are a special context where such opportunities can be experimented ‣With - web mapping services to track users and suggest information - mobile tourism location-based services - augmented reality applications
  • 4. Main Idea and Workflow ‣ Prototype of a framework to personalize visit in a city - different devices (wall mounted touchscreen, dedicated mobile application) ‣ Customized itinerary in daily basis ‣ Easy definition of a visiting plan ‣ Capability of making changes or update to plan during the visit ‣ Adapt travel experience to the individual user requirements at different stages of the visit ‣Goals - living a multiple environment and multi device experience - improve users travel as a learning practice - give the opportunity to discover and visit resources of a geographical area
  • 5. System Framework ‣ User finds information at the visitor center through a wall interactive display - defines a personalized plan of visit ‣ Personal plan is viewed through personal mobile device - functions that allows advanced services as well as modification of the plan ‣ Application Server Platform collects datas and personal user profiles - provides functions for access and distribution of information
  • 6. System Framework: Application Server Platform ‣ System Core - database system connected - mapping services connected - web services ‣ Mapping Layer - provide geographical information ‣ Users Profiles Layer - profile individual user interests ‣ Contents Layer - provide multimedia contents ‣ Recommendation Engine - provide useful recommendations
  • 7. Application Server Platform: Mapping Layer ‣ Implements web map services functions ‣ Extracts and understands geographic data ‣ Guarantees real-time and dynamic data update
  • 8. Application Server Platform: Users Profiles Layer ‣ Archives all data from user session (through display or mobile) ‣ Creates related user profile ID and send it to mobile app ‣ Implements additional functions to update itineraries with mobile app
  • 9. Application Server Platform: Contents Layer ‣ Composed of database with geographic data and metadata descriptions ‣ Cooperates with mapping layer services ‣ Implements functions to send geo info and metadata to display and mobile app
  • 10. Application Server Platform: Recommendation Engine ‣ Implements a set of web services for users ‣ Elaborates data coming from mobiles devices ‣ Provide recommendation of points end extra contents (location/interests based)
  • 11. System Framework: Wall Interactive Display (1/2) ‣ Large touchscreen device (Natural Interaction System) ‣ Natural interactivity over a map of the town ‣ Allowing user to select most interesting locations and create a visit plan ‣ Offers some detailed information of the location ‣ Suggests location of potential interest ‣ Shows expected duration of the visit in real-time ‣ Google Maps API to update data in real-time
  • 12. System Framework: Wall Interactive Display (2/2) ‣ QR-Code generation process - unique ID to identify current user - custom url for each user - ensure consistency - link between desktop and mobile
  • 13. System Framework: Mobile System (1/2) ‣ User “active” mobile application reading QR- Code with smartphone - dedicate URL - connection to Application Server Platform - download userID to identify personal visit plan ‣ Web-Application approach - not installation required - not updates required - platform and device independent - user experience optimization ‣ Run via native browser of any smartphone ‣ Itinerary divided into distinct days of visit ‣ Persistent local storage of data
  • 14. System Framework: Mobile System (2/2) ‣ Simple and usable user interface ‣ Points of interest (POI) displayed into a map ‣ Complete personalization of visit plan - adding/removing points - adding/removing reference hotel ‣ Recommendation engine - nearby locations (haversine formula) - user interest locations
  • 15. Conclusions ‣What has been done - framework to enhance travel experience - natural interaction system to create an itinerary using a wall display - web application platform to collect and process data - mobile application to provide personalized informations to each user ‣Future works - improve and add new recommendation techniques - adding new functions like museum booking through mobile application - include indoor and outdoor augmented reality systems