Aims internship project - presentation & preparation - guidelines

GUIDELINES
FOR PREPARATION AND PRESENTATION OF
PROJECT REPORT
Plot # 2, Survey # 13/2, Sagar Society, NDA-Pashan Road, Bavdhan,
Pune – 411021 Maharashtra India
Phone No.: 020-66854700 | Fax No.: 020-66854712
URL: www.aimsinstitute.in

INDEX
Sr. No. Particulars Page No.
1. Introduction 3
2. Overview of Project 4
3. Guidelines & Requirements for the Project 5
4. Choosing a Topic 6
5. Scope of the Project 7
6. General Guidelines for the Project 8
7. Organizing Project Report 9
8. Guidelines for Content 10
9. Technical Specifications of Project Report 14
10. Plagiarism 15
11. You & Your Project Guide 16
12. Do’s and Don’ts during Internship Period 17
13. A Few Tips 19
13.
Appendices
 Annexure A: Specimen – Cover Page
 Annexure B: Specimen – Title Page
 Annexure C: Specimen – Table of Contents
 Annexure D: Specimen – List of Tables & Figures
 Annexure E: Specimen – Harvard Referencing
20
22
24
26
28
Guidelines – Project Report 2 AIMS Institute of Management Studies

INTRODUCTION
You are required to undertake a major individual piece of research work - the Project. The aim of the
Project is to give you an opportunity to learn independently and show that you can identify, define and
analyze problems and issues; and integrate knowledge in a business context and arrive at an
implementable solution for the benefit of the organization. It is an important part of the Post-Graduate
Program that tests your ability to understand and apply the theory, the concepts and the tools of analysis
to a specific situation. This handbook has been compiled to clarify the framework of the project and
suggest some ways of assuring success.
The only precise rule on what constitutes an acceptable project is that it should be an ordered critical
exposition, which affords evidence of reasoning power and knowledge of the relevant literature in an
approved field falling within the subject matter of the programme - Management. The emphasis
should be on applied research and the investigation of some practical problem or issue related to the
situation in which an organisation or system operates.
Please note that the project must not be treated as just another assignment. The Project provides an
opportunity to judge the student’s time and self-management skills and his/her ability to successfully
undertake a long and in-depth study. Hence, it is not only the product that is important, but also the
process itself. Students must, therefore, ensure that they maintain regular contact with their Project
Guide and also that they provide the Project Guide with drafts of their work at regular intervals. Finally,
to keep yourself up-to-date and under control as regards your project, it is imperative that you meet your
Project Guide regularly.

OVERVIEW OF PROJECT
The project is a practical, in-depth study of a problem, issue, opportunity, technique or procedure – or
some combination of these aspects of business. Typically, you will be required to define an area of
investigation, carve out research design, assemble relevant data, analyse the data, draw conclusions and
make recommendations. Your project should demonstrate organisational, analytical and evaluative skills,
and, where appropriate, an ability to design a suitable implementation and review procedure.
The project is the longest and most original piece of work you will undertake in your post-graduate study.
It reflects a strong sense of responsibility and commitment towards project undertaken.

GUIDELINES AND REQUIREMENTS FOR THE PROJECT
Your project report should make clear what you have attempted and why you have attempted it; the
methods that you have used to collect, collate and analyze the information obtained; and how you have
evaluated it. Any recommendations made should be supported by the evidence presented and by logical
argument using deductive and inductive reasoning. For a Project to be of a high quality it is imperative to
avoid detailed description devoid of analytical content.

CHOOSING A TOPIC
Choosing your topic is probably the most important thing you will do as it decides the direction of your
efforts, during the entire Internship period. The choice of topic is up to you, with guidance from your
Project Guide, but, he/ she is not there to make the decision for you. To a large extent, your ideas will
be influenced by your situation. The initial ideas are likely to originate in a vague form and may lack a
clear focus. These then need to be developed into something manageable and practical by consideration
of available literature/ texts and discussion with your Project Guides once allocated.
Most Project ideas come from:
 Personal experience: this is an obvious starting point for the project because in every
organization there would be some issue that can be researched into.
An example of a project originating from this way could be an evaluation of the Training
Department of your organization or an evaluation of the performance appraisal systems used for
salesmen in your organization.
 Observation of events: Personal observation of events in the organization/ environment can serve
as a starting point for a project idea. An example of this could be that you observe that the
employee turnover in your organization is very high and as your project you could research into
the reasons for this and make suitable recommendations.
 Issues of current interest: Reviewing key issues of broader relevance may be another useful
indicator for a project idea. Considering the global perspective with relevance to current business
practices of the organization. You need to take care when dealing with issues such as these. It may
be necessary to confine yourself to an aspect of the issue or you could find yourself tackling
something that is too big to handle effectively and gives you a very wide project area, which
inevitably lacks depth of analysis.
Whatever the source of your project idea, familiarity with the area is imperative for the successful
completion of the project.

SCOPE OF THE PROJECT
An acceptable project will normally fall into one of the following categories:
 Exploratory- a study that involves carrying out original research in order to meet the
organization’s continual need for new information for forward decision-making. The main issues
may be human, economical, functional etc, but the construction and/or application of some kind
of research instrument are the focus of the study. The analysis of the research findings (e.g.
client’s responses to questionnaire about changing product specifications) should take place,
resulting in proposals about how to manage relevant aspects of the organisation’s future.
 Explanatory- a study, which would involve studying relationships between different variables
like a cause & effect relationship study.
 Descriptive- a study that would need an in-depth portrayal of an accurate profile of events or
situations from the business environment.

GENERAL GUIDELINES FOR PROJECT
 The students will have to undergo Internship of 60-days after the completion of 2nd Semester.
 The Project MUST be certified by Authorized signatory from the Organization. The Certificate
MUST to be printed on Organization’s Letterhead and carry impression of Organization’s Seal.
 The students are required to submit the Project Report on or before the deadline.
 The students will be assessed on the basis of the quality of work done, dedication and sincerity
during the entire project report.
 No two students can have the same research objectives and target audience.
 No two students undergoing Internship at the same organization can have the same Project Title.
 The students Project Report must have own contribution and must be approved by their Project
Guide as original work.
 The size of project report should not exceed 60 pages of typed matter reckoned from the first page
of Introduction to the last page.

ORGANISING THE PROJECT REPORT
This section presents some of the norms associated with a project. It is strongly recommended that you
follow these guidelines. The final report should be presented in the following sequence:
1. Title Page
2. Acknowledgements
3. Certificate from Company
4. Executive Summary
5. Table of Contents
6. Introduction
7. Organization Overview
8. Objectives
9. Research Methodology
10. Data Analysis , Results and Interpretation
11. Conclusions
12. Recommendations
13. Appendices
14. Bibliography

GUIDELINES FOR CONTENTS
 Title Page (1 Page):
Keep it very simple. Do not describe the contents. Have a working title and then decide a final title
when you have finished the Project. Annexure B is the standard format of the Title Page that every
student is expected to use.
 Acknowledgement (1 Page):
Here you have the opportunity to thank the various people who have helped in the development of the
project. It might include specific individuals who have given information, offered insights, or
generally been supportive. Do remember to include official designations of the people you wish to
acknowledge. Gratitude may be expressed to groups of people, like those who were studied, or
fellow students. Try not to be too flippant or too “soppy”!
 Executive Summary (1-2 Pages):
This is a summary of about 300 words (not more than one side of 1.5-spaced A4) that describes the
topic; explains the aims and methods of the study and gives a brief resume of the main conclusions
and recommendations.
 Table of Contents (1 Page):
The contents page gives the reader the first view of how the project is structured and how the author
attempted to develop the topic. It lists sequentially the sections and major sub-divisions of the
sections; each identified by a heading and located by a page number. Annexure C gives an example.
 List of Tables and Figures (1 Page):
Throughout the project, it is likely that you will want to present material in tabulated or diagrammatic
form. Some such presentations will bear only indirectly or partially on your arguments, and in such
cases you will need to decide about their proper location. Additional or less relevant information may
be better placed in an appendix.
Whether you decide to locate your tables/figures in the main body of the report or the appendices, it is
conventional to provide special “contents pages” so that readers can easily find the information.
Tables and figures should be listed on a separate page. Annexure D is an example of the same.

 Introduction (Not more than 3-4 Pages):
The introduction is crucial, since it sets the tone and context for the rest of the project. In the
introduction, it is important to outline the reasons behind the study – your motives or rationale for
conducting the study. You must give a broad introduction to the topic under review and types of
issues it raises.
Central to this part of the project is the setting of clear objectives, which you intend to achieve by the
end of the study. Your statement of objectives should be concise and precise, and should be carefully
considered in the light of your original aims and what you have been able to achieve in your study.
Finally, you should include a summary of how you are going to treat the chosen topic, running briefly
through the sections to show how the structure of the project allows you to explore the topic in your
selected way.
The flow can be maintained as:
 What is the project
 Purpose of the project
 Scope of the project
 Salient Contributions of the project
 Outline of the project report
 Organization overview (Not more than 3-4 Pages):
 Brief historical retrospect about the entity of your study.
 Research Methodology
 Research Objectives
 Type of Research Design
 Data (Primary and Secondary)
 Research Instrument (if it is a questionnaire, you have to write what type of questionnaire.
However, do not assume always that you need to have questionnaire to start the research. One of
the greatest sins you will commit is to think designing questionnaire to start your research will
convent your research putting cart before the horse.) Always remember that you need not have
questionnaire to do research. You have different methods and use them to enrich your thought
process.
 Research Plan

 Sample Design
o Sample Unit
o Sample Frame
o Time and Place
o Type of Sampling
o Sample Size
 Data Analysis, Results and Interpretation
 Data classification
 Data Analysis and results
 Interpretation of results
 Conclusions:
Your Conclusion should include a summary of your main arguments, drawing together the various
themes and issues so that they can be brought to bear on the defined objectives of the study. As with
all reports, there should be no new information introduced in this section. Your Recommendations
should be feasible, practical and must place your conclusions within a concrete and practical
framework. You need to consider your recommendations in the context of their possible human,
financial, political, managerial, etc, implications. Your recommendations should be justified.
The flow can be maintained as:
 Salient conclusions from the work
 Give an overview of the project, conclusions, implications and recommendations
 specify the limitations of your study
 Recommendations
 Guidelines for the implementation based on conclusions
 Procedure for implementation
 Expected outcome from the recommendations
 Scope for future work
 Appendices
You should locate in the appendices all that information which gives an additional, quasi-relevant
support to the arguments you are constructing. It is important that you put all the information you
require the reader to attend to, in the main body of the text. Appendices should be consistently

signified by letter (e.g. APPENDIX A, APPENDIX B) or by number (Roman) and give titles that
indicate their contents. Do remember to source information in appendices appropriately.
 Bibliography and Referencing:
References should be made to sources of material throughout the report. Various conventions are used
for referencing but you must use Harvard Referencing, as shown in Annexure E, throughout your
report.
Proper referencing is a crucial aspect of your project. You are therefore strongly advised to talk to
your Project Guide about this, in order to make sure that your project report follows the appropriate
referencing system.

TECHNICAL SPECIFICATIONS OF PROJECT
 The project should be typed on A4 white paper, and be 1.5-line spaced.
 The Page Margins should be:
Top edge: 40 mm Bottom edge: 40 mm
Left side: 50 mm Right side: 30 mm
 Fonts should be as under
Heading:
Font Size: 16 Font Type: TIMES NEW ROMAN (BOLD / CAPITAL /UNDERLINED)
General Text:
Font Size: 12 Font Type: Times New Roman
 Uniformity in the font of letters in the same project report must be observed.
 The impression on the typed copies should be BLACK in colour.
 All pages should be numbered, and numbers should be placed at the centre of the bottom of the
page, not less than 10 mm above the edge.
 The last word of any page should not be split using a hyphen.
 Single spacing should be used for typing:
o Long Tables
o Long quotations
o Foot notes
o Multiline captions
o References
 All tables, figures and appendices should be consecutively numbered or lettered, and suitably
labeled.
 The preliminary pages of the project report (such as Title page, Acknowledgement, Table of
Contents etc.) should be numbered in lower case Roman numerals. The title page will be
numbered as (i) but this should not be typed.
 2 Hard Bound copies with golden embossing & a soft-copy should be handed in to the
Institute at the time of submission. Annexure A gives a specimen of Cover Page.
 The project report should be prepared on good quality white paper, not lower than 80 gms

PLAGIARISM
Any attempt to copy from another (present or previous) student or to copy large chunks from academic or
other sources without appropriately referencing those sources will trigger the full weight of plagiarism
procedures. If there is any doubt concerning the authenticity of your work, the institute reserves the
right to demand an individual presentation before a panel at which you will be required to reply to
spontaneous questions.
All the material that relates to your project, including completed questionnaires or tapes from
interviews, should be shown to your Project Guide and be kept until the examination board has
confirmed your results. Do not throw this material away once your project is submitted, as you
might be asked to present it as part of the viva voce, before your project results are confirmed.

YOU AND YOUR PROJECT GUIDE
The Project Guide's role is one of guidance - providing advice and pointing out possible problems that
may arise. The Project Guide's role is to appraise your ideas and work. You must take overall
responsibility for both the content of your project and its management. This includes selection of an
appropriate subject area (with the approval of the Project Guide), setting up meetings with the
Project Guide, devising and keeping to a work schedule (to include contingency planning), and providing
the Project Guide with samples of your work. It is your responsibility to make contact with your
Project Guide and arrange meetings at appropriate times. You should use the time with the Project
Guides wisely.
You should spread your workload over the entire time available for carrying out your project. Draw up a
realistic work schedule with in-built slack to allow for problems. Be sure you are aware of your specific
hand-in dates.
You must exchange contact details with your Project Guide, and make sure that he or she has your
relevant contact information. Note that if the records show that your contact with your Project Guide
is not good; your project may not be marked.
Be sure you are clear about the assessment criteria for the project. Note that a significant proportion of
the grade is allocated to presentation and style. A high level of communication skills is expected.
However, it is not within the role or the duties of your Project Guide to correct your grammar and
syntax.
Your Project Guide will comment upon samples of your work but will not pre-mark the whole
document, or substantial portions of it. If asked, you must present a sample of your written work prior to
a meeting with your Project Guide, at an agreed time. Under no circumstances will your Project
Guide give you an indication of your expected final grade.
You must keep hard copies of each version of your work, and save copies of the current version on
a main and a backup disk (preferably kept apart from each other). Disks should regularly be virus-checked.
Also, make sure to keep printed copies of working documents, and the raw data from any
questionnaires or other data collection.

DO’S AND DON’TS DURING INTERNSHIP PERIOD
WHAT YOU SHOULD DO
 Be wary if you are relying upon organizations to provide you with information. They will not give
you confidential or sensitive information and you must not expect them to respond as promptly as
you would like.
 From the synopsis to your final report constantly fine tune your project report. It will be rich
experience for you to cherish.
 Be enthusiastic to listen, to learn, to talk
 Be curious
 Be honest
 Show your integrity
 Define your body language
 Make a statement
WHAT YOU SHOULD NOT DO
 Trying to take breaks while doing project ( you cannot have holidays during your project work).
 Trying to miscommunication with organizations by telling that institute wants a review. We are
sending your schedule of project report to all the organizations. You do not have any reviews in
between.
 While taking to the organization personnel do not degrade your institute or teachers by making
statements that are reduce your self-image.
 Talking negative and trying to be certain about everything. No organization or person likes
negative talk and people who ask too may question to be certain of everything.
 Let us give some examples
i. I want marketing project, I am in a finance organization. Do not ask the manager this
question. You are going to an organization to know its business and business do not have
functional silos. However, ask questions relating to your project, show enthusiasm. Smile,
enjoy hard work.

ii. If some urgent work is to be done by the organization, do it willingly. For example the office
has no power and your manager finds that the electricity bill is not paid, volunteer to do the
task. MBA is not management by arrogance. Never show that this is not my work. You will
be surprised to know that there is no such work as not your work. The organizations are
boundary less organizations.
iii. Do not take campus culture to organization. Leave letters, excuses, concessions etc. Inculcate
organizations culture and come to institute with all ideas to change the way in which you
work in institute. Share experience with your classmates and teachers. It is an opportunity to
professionalize with you.
iv. Be dressed in formal attire and go to organization. Some organizations have informal
environment. They may not insist on your attire. That does not mean that you go with
casuals.

A FEW TIPS
 Do not write history of statistical tools what you have to write is what appropriate tools you have
used and reason for using the tools please cross tabulate your data in order to further
understanding.
 Get organized; give yourself time to think about your project. Look at the information available –
there is enough information available for you to be able to produce a good project.
 You should ensure that you have covered all the major issues pertinent to the topic by the end of
the main body of the project.
 Depending on the nature of your project, it might be appropriate to include a summary of your
findings before embarking on your conclusions.
 It is worthwhile investing in some reliable storage devices for storing your project - related
documents. Keep at least two copies (updated). Remember to virus check your storage devices.
 The final printing and binding of your project can be the most frustrating time. Allow five
working days. Numbering pages, re-arranging pagination and putting together the Contents page
takes a deal of time – do not underestimate this part of your task. So, to save your time and
frustration, allow yourself five working days for this part of the task.
 Finally, remember to print and keep a copy of the project report for your own use, as no
copy of the report submitted will be returned to you.

Annexure A
(A typical Specimen of Cover Page)

Hard Bound – Golden Embossing

TITLE OF PROJECT REPORT
<1.5 line spacing>
A PROJECT REPORT

Submitted by
<Italic>
NAME OF THE CANDIDATE

in partial fulfillment for the
POST GRADUATE PROGRAMME
(Marketing)
Submitted to
AIMS INSTITUTE OF MANAGEMENT STUDIES, PUNE
MONTH & YEAR

Annexure B
(A typical Specimen of Title Page)

COLOR PRINT OUT

TITLE OF PROJECT REPORT
<1.5 line spacing>
A PROJECT REPORT

Submitted by
NAME OF THE CANDIDATE

in partial fulfillment for the
POST GRADUATE PROGRAMME
(Specialization)
MONTH & YEAR

Submitted to
Plot # 2, Survey # 13/2, Sagar Society, NDA-Pashan Road, Bavdhan,
Pune – 411021 Maharashtra India
Phone No.: 020-66854700 | Fax No.: 020-66854712
URL: www.aimsinstitute.in

Annexure C
(A typical Specimen of Table of Contents)



Your precise structure will have to be tailored to the needs of your
own projects. If in doubt, discuss with your Project Guide at an
early stage.

TABLE OF CONTENTS
Sr. No. Particulars Page No.
a. List of Tables
b. List of Figures
i
ii
1. Introduction 1
2. Organization Overview 6
3. Objectives 10
4. Research Methodology 19
5.
Data Analysis , Results and Interpretation
 Presentation & Analysis
 Interpretations
31
6.
Conclusion
 Summary
 Limitations of the study
45
7. Recommendations 53
8 Bibliography 57
9.
Appendices
 Annexure A: Organizational Structure
 Annexure B:
61
62

Annexure D
(A typical Specimen of List of Tables & Contents)



Different pages for
i. List of Tables
ii. List of Figures

LIST OF TABLES
Sr. No. Table Page No.
I. Redundancies in the Food Industry, by age, 1980-1987 3
II. Employee’s Attitudes to Motivational Factors, by occupation 6
III. Employee’s Attitudes to Motivational Factors, by gender 15
LIST OF FIGURES
Sr. No. Table Page No.
I. Maslow’s Hierarchy of Needs 9
II. Vroom’s Expectancy Theory 11

Annexure E
Harvard Referencing
Please note that all sources referenced in the main text should also
be fully detailed in the reference and bibliography section.

Referencing is a standardized method of acknowledging sources of information and ideas that you have
used in your report in a way that uniquely identifies their source. Direct quotations and figures, as well as
ideas and theories, both from published and unpublished works must be referenced.
This appendix provides a brief guide to the Harvard Referencing style.
For Textbooks:
In the references and bibliography sections of the Project report, the referencing to material used from
text should appear as follows:
The Author>Year of Publication>Title of the Textbook in Italics>Publisher>Location of the Publisher
Example:
Saunders, M. et al (2003), Research Methods for Business Students (3rd edition), Pearson Education,
Harlow.
In the text of the Project report the reference would appear as follows:
………………being identified by Saunders (2003) ……………………
If a direct quote is included in the text the page number where it can be found should also be included
while referencing.
Example:
“When drafting your literature review you therefore need to focus on your research question(s) and
objectives.” (Saunders 2003, p47)
For journal articles:
journals should appear as follows:
The Author>Year of Publication>Title Article>Journal Name>Volume Number>Page Numbers
Example:
Storey, J, Cressy, P, Morris, T and Wilkinson, A (1997) ‘ Changing employment practices in UK
banking; case studies’, Personnel Review, 26:1, pp24-42.

 In the text of the project report the same reference would appear as follows:
………………being identified by Storey et al (1997) and ………….
For websites:
websites should appear as follows:
If you are referring to a specific article, it should be detailed as for journal articles as mentioned above,
but with the additional information as to where it is available on the Internet.
Example:
Jones A and Smith A (eds) 2001 ‘What exactly is the Labour Force Survey?’ (online) (cited 20 December
2001). Available from URL:
http//www.statistics.gov.uk/nbase/downloads.theme_labour/what_exactly_isLFS1.pdf
A typical BIBLIOGRAPHY is given hereunder for a better understanding:

Aims internship project - presentation & preparation - guidelines

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