Air5 proposal
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Over 285 million Indians are mobile subscribers, with mobile broadband becoming essential for digital literacy. Air5 is a service offering free Wi-Fi setups for businesses while enabling targeted advertising directly to users on their devices. The service aims to attract more customers and increase revenue through enhanced customer engagement via advertised promotions before they access the internet.
Air5 proposal
- 1. www.air5.in Introduc)on The survey of wireless carriers revealed that over 285 million Indians are mobile subscribers, about 68 percent of the total popula7on. That's up 15 million over the same Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India 7me last year, and growth has slowed somewhat due to market satura7on. Those 285 million callers used 1.12 trillion minutes of talk )me in the last half of 2009, up 3.4 percent of the same period in 2008. That breaks down to an average of 6.1 billion minutes used per day, or about 21 minutes per person per day. Wireless service revenues totaled $77 billion for the last half of the year, up slightly from last year. But the real growth is coming from wireless data services—mobile Web and other non-‐ voice services. In the laBer half of last year, revenue for wireless data service totaled over $22 billion, nearly a third of overall wireless services revenue and up 26 percent year-‐ over-‐year. The survey revealed that 257 million "data-‐capable" devices are ac7ve on Indan carriers' networks. However, roughly 50 million of those are smartphones capable of more advanced wireless services than S MS, M MS, and WAP browsing. Another 12 million are 3G-‐enabled laptops. Those devices are responsible for the majority of data service revenues. "With wireless connec7ons now equal to more than 60 percent of the Indian popula7on, mobile broadband is pivotal to ensuring all Indians are 'digitally literate. Mobile broadband will increasingly play a vital role in people’s lives. The name of the game is Wi-‐Fi — Wireless Fidelity, as in Hi-‐Fidelity — what the technical-‐ minded refer to as 802.11, the standard that the world has embraced to access the Internet without wires. And ever since the Indian Government opened up part of the radio spectrum for unlicensed exploita7on late last year, Wireless Local Area Networks or W LANs are springing up in most of the Indian metros. Star)ng prices in India are around Rs 1.5 lakhs. But 7ll public Wi-‐Fi networks proliferate, there may not be too many opportuni7es for the Indian mobile P C users to `unwire'. Unfortunately, the early hotspots here have been created by players — mostly in the hospitality business — who seemingly want to turn it into an addi7onal revenue stream even before the novelty and convenience of the technology has had 7me to register with the public. In all instances outside closed corporate corridors, Indian Wi-‐Fi hotspots are available only for those who are willing to pay for it. In contrast, the technology grew sharply in the U.S. because many players — like the Starbucks coffee chain and some leading pizza joints — ini7ally offered it as a free addi7onal perk to rope in customers for their main business. Meanwhile, a growing tribe of Indian I T players is filling the breach with a host of products and services to kick start the wireless hotspot business.
- 2. www.air5.in "It is possible, though, that free WiFi service could be leveraged as a compe77ve advantage by hotels and retail establishments as a way to generate more revenues from the core businesses. But there is liBle doubt that the cost of WiFi hardware is falling and Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India installa7on is simple at many loca7ons. A"er all, how many people have installed their own cellular networks at home? For many small businesses, the cost of WiFi hardware will not be a considera)on." -‐ Alan Reiter president of Wireless Internet & Mobile Compu7ng, a Chevy Chase, Md. consul7ng firm. Alan has been analyzing wireless for 24 years and the quote is from Reiter's Wireless Data Web Log -‐ January 2003 "Meanwhile, those who run paid hotspots say that people will pay for their services because of the "quality". Of course, it won't take people very long to figure out the quality is about the same in most places. I s7ll think that the establishments (restaurants, coffee shops, bookstores, whatever) that offer for fee hotspots are missing the point. Offering free WiFi is likely to bring in more customers who will buy whatever products they're actually selling. They should focus on what their business is, and not worry about becoming an I SP. The free WiFi acts as a promo)onal item. Paid-‐ for WiFi becomes another product on their menu -‐ which takes them out of their area of exper)se." Mike Masnick -‐ Tech Dirt Wireless News -‐ February 2003 "If you own a small coffee shop, you might be beVer off giving away the Wi-‐Fi service in the hopes of selling more drinks and snacks." -‐ Lee Barken, Mobile Business Advisor Magazine -‐ October 2002 "WLAN hotspots should be considered as marke)ng tools rather than profit centers" -‐ Tammy Parker, analyst for the A RC Group of London, England and author of their recent report on "hotspots" -‐ July 2002. S)ck to the core competence of your business and offer free Wi-‐Fi access as an amenity that acts as a promo)onal tool that will help bring in more customers and please the ones you already have.
- 3. www.air5.in Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India Introduc)ng Air5 Air5 is a mobile audience media and crowd-‐sourcing service Our unique channel of high-‐traffic public Wi-‐Fi loca)ons, reach an affluent, elusive and recep)ve mobile audience. Your campaigns will get the highest recep7vity and responses because we engage consumers in the best places to have their full aBen7on — when they’re in the cap7ve environments of public Wi-‐Fi networks. Use Air5 unique technology to reach business travelers, affluent families and trendseVers— consumers who are constantly on the go. Air5 delivers Mobile Audience Mobile users interact with your brand no maBer where they are when they connect to the Internet using Air5 Services. Measurable Results: Every impression and interac7on is measured and reported, ensuring your campaign’s ongoing success. Interac)ve Placements Ads An Ad appear in clean, uncluBered pages or as a fully immersive experience, maximizing engagement and share of voice Contextual Environment. Ads are relevant to the venue, demographics and unique needs of the wireless device user. Cafes, Hotels, Commercial Centers, Restaurants, Airports, Auditoriums, Hookah Parlours, Lounges or any of the Food Chains who wish to provide Wi-‐Fi to their customers can contact Air5 and we will set it up for you A BSOLUTELY F REE!!
- 4. www.air5.in How Air5 works? Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India Why are we giving it for free? How is it beneficial to you as a hotel, cafe et. el? Air5 will setup Wi-‐Fi Network at your business place for free and the setup includes just a wireless router and the internet connec7on from an I SP. With this setup, all your customers will be able to use the wireless Internet on their Wi-‐Fi enabled devices that is: Laptops, Mobile phones, P SPs, iPods, smartphones etc. At a )me “n” number of users can use the internet at your premise. This is one of the major benefits we provide at Air5. If we setup Air5 at your business place we give you an opportunity to air your product ads over the Wi-‐Fi directly onto your customers wireless enabled devices. Say for example, if Air5 is deployed at your cafe: What Air5 can do is, it can air adver7sement of your products or merchandise, if any, on to your customers device before they start using the Wi-‐Fi connec7on and we can also air the special offers running in the cafe or today's special on the menu or anything what you would like your customer to know about you. Over and above this, we are also making your business place Wi-‐Fi enabled for F REE, this acts a great advantage to your business. First of all, if your business place is Wi-‐Fi enabled it gives an edge to your business image, because the kind of customers you will aBract are people who are businessmen, students for their project work; will flow in if they get free internet to use, Also as they get an ambience to work, more the 7me people spent at your workplace, more the business you get.
- 5. www.air5.in Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India How? It works this way: Take a scenario, a businessmen/student with their laptop, mobile device, ipod, iphone etc or with any Wi-‐Fi enabled device visits your business place which is not Wi-‐Fi enabled, say its a restaurant or a cafe, he/she will order something from your menu may be a coffee or something to eat, will have it, pay the bill and leave. But, if your restaurant or cafe is Wi-‐Fi enabled the scenario completely changes they will start using their laptop/Smartphones. Firstly, becuase they know this is a Wi-‐Fi enabled place and at the same 7me, will also order something and definitely once a person gets internet to use for free and he/she is able to do their work silng at your business place, sipping a cup of coffee, they definitely will spend more 7me than usual and spending more 7me means more orders for you and more orders results in more business, increasing your revenue, effortlessly. Plus, Wi-‐Fi enabled places aBract more and more business class people as they are always on the go and they need such mee7ng points where they can conduct business mee7ngs with a fully internet enabled point. Air5 will, basically, air adver7sements of various brands directly onto the screens of the customers who use the Wi-‐Fi at your business Venue, making them view the adver7sement aner they connect to the Wi-‐Fi and start using the internet.
- 6. www.air5.in What are the Advantages Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India i) The customer will be made aware of the brand by the adver7sement displayed on the screen. ii) The customer will have to compulsorily view the adver7sement as without watching the ad he/she wont be able to use the Wi-‐Fi connec7on to connect to the internet. iii) We have a simple and effec7ve way of making it sure that the customer views the ad, he/she has to fill a form on the page which is displayed aner the adver7sement which will give them a chance to win exci7ng gins from Air5, Plus it generates a customer base automa7cally. iv) Now if a person is gelng internet for F REE and plus he is being entertained by the ads and to top it up, we are giving him a chance to win exci7ng prices. Why won't anyone respond to such an opportunity. v) In turn, the Wi-‐Fi will help you to have people stay at your business place for more amount of 7me than usual and it wil give you more business as we explained earlier.
- 7. www.air5.in How is it beneficial to you as a Company? Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India Air5 will act as a great marke7ng tool for the companies. How is that? You will wonder Well, Here is How: Air5 is partnering with various other brands and we plan to make almost all the cafes, hotels, restaurants, commercial centers Wi-‐Fi enabled in Mumbai and once we are done with that we plan to do the same all over India. You as a company produces products, say 'A'-‐class products and once you are ready with your amazing product you got to find marke7ng people who charge you a bomb and once they market your product you may also opt for airing the adver7sement on television for which again you goBa pay lacs for 1-‐ 1 1⁄2 minute or even more, for airing that too for a limited period of 7me in a day. Here is where Air5 gives you an edge over all the factors which you may consider for the success of your product, we will air your adver7sement on our Wi-‐Fi connec7ons at various hotels, restaurants, malls, cafes, airports, lounges, commercial centers etc. And make sure that the customers watch your adver7sement before they can use our Wi-‐Fi conec7on for the internet and your adver7sements will be aired atleast 10,000 7mes (depending on the package (Air-‐weight) you take) and more in a month all over Mumbai in each and every workplace we make Wi-‐Fi enabled. Air5 can also provide links on your adver7sement direct to your product website, plus a state-‐of-‐the-‐art tracking system, monitoring various aspects and give you access to smart repor7ng.
- 8. www.air5.in How does Air5 gaurantee that the customer will Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India watch your adver)sement? We at Air5 have specialized routers which we will fix at the places which are Wi-‐Fi enabled by us. These routers will display your adver7sement as soon as a customer tries to connect to the internet and if he/she opts out from viewing the adver7sement then they won't be able to use the free wireless internet on their Wi-‐Fi enabled devices. Only aner viewing the ad and answering three simple ques7ons about your product by just selec7ng the answers from op7ons provided they will get to use the Internet also will stand a chance to win an exci7ng gin from Air5. All the cost is beared by Air5 and the biggest gem of all, is we will submit the surveys to you so that you can analyse your strategies on how to further enhance your product and sales of the same and what are the customers expecta7ons from your product. We shall also provide you will all the customer analy7cs and other reports, in-‐order for you to see how and analyse your further marke7ng strategy The Adver7sements will be in two forms: Sta)c-‐ Adver)sements in form of sta)c images supplied by you as a company. Dynamic-‐ Adver)sements like the ones which you produce to be aired on air that is on televisions like a video file.
- 9. www.air5.in All this will be on high-‐speed internet which we are deploying at the business places like the ones stated above. Also we do not charge, as you pay to the T V commecial companies, we have a monthly packages which we call Air-‐Weights, where we definitely air your adver7sement promised Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India number of 7mes a month and make sure each and every customer watches it, the customer will willingly watch and also fillup the survey for you, we gaurantee you that we will provide you business from quality customers. As people who own a wireless enabled device will obviously be an High-‐class customer also people visi7ng cafes, hotels, lounges, airports, for business purpose, you can imagine the level of audience we are making your product reach directly and onto their screens and into their minds. Air5 is actually crea7ng brand awareness for your invaluable product at an amazingly low rates with an immacuble quality of customers for you with a lot of repor7ng tools. And the best part is we have D NetZone as our partners, D NetZone is a premier informa7on technology provider company, offering a wide array of sonware development solu7ons and services to businesses all over India. Our vision is to provide world class end-‐ to-‐end services and solu7ons to our clients in Project Management, Applica7on Development, Internet and Web Enabling Services, Network Infrastructure Development and Support, I T Infrastructure Management, Graphic Designing and Corporate Branding, Knowledge Process Outsourcing and Consultancy, Website Design Development and Management, Customized P C Assembly and Services, Surveillance System Deployment and Solu7ons with Remote Support, Video and Audio Conferencing, Customized Sonware Development, Data Migra7on and Recovery, Data Storage and Online Backup. Check out the website: www.dnetzone.in
- 10. www.air5.in Plot No. 19, Near Vakola Masjid, Santa Cruz East, Mumbai - 400055. India Air5's target clients Any company who wishes to leverage the latest culng edge technology to market their product and air their adver7sements via a Wi-‐Fi connec7on directly onto the screens of poten7al customers at places like cafes, hotels, restaurants, airports, lounges, hookah parlours, commercial centers, shopping malls, auditoriums etc. I want Air5 at my Business Loca)on, What do I do next Contact us: Air5 Plot No 19, Near Vakola Masjid, Vakola, Santacruz East, Mumbai 400055. India Phone: +91 9820699771 email: info@air5.in www.air5.in