PHD PRE COURSE WORK -AIS presentation.ppt

Theme: Marketing Of Robotics
Part of Pre Ph.D. Course work
DOCTOR OF PHILOSOPHY
Name of Candidate – Kamna
System ID: 2021212459
Date of Admission: March2021
Department of Management
School of Business Studies
Sharda University, Greater Noida-201306 UP
AIS Presentation
- Dr. Animesh Singh

•Do Bilateral Investment Treaties Promote FDI Inflows? Evidence from India (The Journal
For Decision Makers)
•The impact of economic growth, FDI, and innovation on environmental efficiency of the
logistics industry in provinces along the belt and road in China: An empirical study based
on the panel Tobit model ( Science Progress)
•Chinese Investment in Taiwan: A Challenge or an Opportunity for Taiwan? ( Journal Of
Current Chinese Affairs)
•Poverty, Employment, Investment, and Education Relationships: The Case of Egypt
(Journal Of Economics)
Theme - Finance

1. Digital Environment in Global Markets: Cross-Cultural Implications for Evolving
Customer Journeys (Journal of International Marketing).
2. Strategic orientations and digital marketing tactics in cross-border e-commerce:
Comparing developed and emerging markets. (International Small Business
Journal).
3. Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach (
Journal Of Marketing Education)
4. The State of Digital Marketing in Academia: An Examination of Marketing
Curriculum’s Response to Digital Disruption. (Journal Of Marketing Education)
Theme - Marketing

A Link Between Human Resource Management Practices and Customer
Satisfaction: A Moderated Mediation Model
Digital human resource management: A conceptual clarification
Establishing professional expectations in further education middle management:
The human resource manager’s perspective
Public Education Expenditure and Its Impact on Human Resource Development
in India: An Empirical Analysis
Theme – HRD

1. R-Tourism: Introducing the Potential Impact of Robotics and Service
Automation in Tourism. (Economic Sciences Series )
2. Exploring Skills Gained Through a Robotics Program for Youth With
Disabilities.( OTJR: Occupation, Participation and Health 40(1) )
3. Preparing Teachers to Engage Rural Students in Computational Thinking
Through Robotics, Game Design, and Culturally Responsive Teaching ( Journal
Of Teacher Education)
4. The limits and potentials of deep learning for robotics. (The International
Journal of Robotics Research)
Theme - Technology

Objective - Finance
Objective - Marketing
•To identify the determinants of FDI inflows with special focus on BITs.
•Whether BIT’s convert into high FDI flow or not
•Does FDI helps in economic reform? Is there any impact of FDI on economy?
•Has Chinese investment in Taiwan threatened the development of Taiwan’s
high-technology industry?
•Poverty variable remains concern for developing country.
•Poverty leads to unemployment which further connects with Crime. Author
studies the correlation between Poverty and other variables such as
Employment, Investment, and Education
•Author helps us to understand how culture influences Customer journey and how journey
differs from early stage to latter stage.
•The Influence of tactical alignment on e marketing and their impact on global trade
result is being discussed. author has presented the comparison between electronic
traders of developed and developing economy
•Industry Talent and new hires are not prepared for the workforce. Pedagogy and
curriculum at the university, colleges need change.
•What is the degree to which business schools now offering and focusing on digital
marketing training in undergraduate marketing curriculum

Objective - Technology
•Can technology satisfactorily replace the ‘human-face’ and ‘dream-inspiring hospitality’
of the tourism-sector?
•We do not see many children with disability in STEM (Science, Technology,
Engineering, and Mathematics’). Engaging the unrepresented segment of society in
STEM can bring help in economic productivity and economic competitiveness. The
purpose of study was to examine role of teacher and to evaluate the method of teaching
and judge the best method
How can the structure, the constraints, and the physical laws that govern robotic tasks in
the real world be leveraged and exploited by a deep learning system? Is there a
fundamental difference between model-driven and data-driven problem solving, or are
these rather two ends of a spectrum? This paper explores some of the challenges,
limits, and potentials for deep learning in robotics
Objective - HRD
The important of expenditure on education and its linkage to HDI
The author tries to find out the connection between HRM and Consumer happiness via
employee job satisfaction
The definition of Digital HRM, Digitalization of HRM, Digitization of HRM Digital
conversion of HRM has been reason of scholarly discussion
The ever dynamic education sector ha evolved in last century and has been very
demanding with respect to superior quality education and high quality education was
possible because of policy changes and architectural corrections by various bodies
related to education

Methodology - Finance
•data regression on an extended gravity model to identify the determinants of
FDI inflows into India with special focus on BITs
•The DEA model, proposed by Tone,58 is an efficiency evaluation method. This
method evaluates the relative effectiveness of decision-making units (DMUs)
through linear programming. Based on this, the DEA model evaluation method
has become a relatively mature relative efficiency evaluation method
•Research Interview was conducted among top traders of China & Taiwan. Then
Statistical Tool ANNOVA was applied to arrive at conclusion.
Methodology - Marketing
•A Questionnaire has been prepared. Interview was conducted. Then Regression
model was run to check whether the propose framework or model is good or not.
Then the result was compared with the findings of secondary data to conclude
•Hypothesis was prepared.
•To test hypotheses, a quantitative, questionnaire-based study was conducted.
The sample frame consisted of online B2C retail firms from 20 European
countries.

Methodology - Marketing
To investigate the state of digital marketing in U.S. undergraduate curricula, a
systematic approach involving the collection of predetermined information from
AACSB accredited business schools. In total, data was collected from all 529
domestic AACSB-accredited college and university websites to understand current
practices in digital marketing course offerings, requirements, and specialization. An
analysis was
Prepared.
Methodology Technology
A survey was Conducted. Post-survey analysis using statistical tool Regression was
run to understand the quality, experience, and skills gained of a group-based
robotics program for youth with disabilities. This study received ethical approval from
a research ethics board at a children’s hospital and a university. Procedure The
robotics program is an adapted version of FIRST® Robotics Canada (2015) that
focuses on providing

The current study is part of a larger 3-year study that was designed to enhance
middle-grade students’ spatial visualization and CT through engagement in
engineering and computer science tasks. In the larger study, author examined
participatory methods of instruction that blended formal and informal learning in
rural and Indigenous communities in Wyoming. Author promoted robotics and
game design clubs before, during (i.e., lunch and technology classes), and/or
after school as a hook to engage students in STEM activities to enhance their
spatial visualization and CT skills. Participation in the clubs was voluntary but
provided a pathway to broaden students’ access to STEM education while
orienting them toward STEM/ICT careers. In the current study, author focused on
teacher preparation and teacher change, as teacher participants reflected and
altered their practices in the learning context to create unique learning
opportunities for their students.
A seminar was conducted to observe the opinion of Authors And then Conclusion
was arrived after the analysis of the study
Methodology Technology

Methodology HRD
The study follows the quantitative (positivism), cross-sectional research design
to test the hypothesis empirically. Data were collected from two sources:
paramedical staff and Najam et al. 7 patients. Paramedical staff members
were asked to rate the HRM practices carried out in the hospitals and the level
of their perception about the formal procedures to carry these HRM practices and
their resulting job satisfaction. However, patients served by the staff member
were asked to rank the degree of satisfaction they got from service of that very
staff member. The purpose of study was clearly stated in a cover letter,
which was annexed with each questionnaire. The survey was personally
administrated by one of the authors.
This questionnaire was distributed across all FE colleges based in England. The
survey population was calculated using the assumption that each college had one
HR manager. As there were 269 FE colleges the survey population was calculated
as: 269 providers x 1 HR manager per FE college ¼ 269 survey population The
response rate for the national survey was n ¼ 51 (19%) and gives an overall
confidence level of 95% with a margin of error of 13%. It should be noted that the
number of FE institutions, according to the AoC (2016, 2017), reduced by 17%
between September 2016 and November 2017. The number reported in this study
(269) was accurate at the date of data collection.

However, the greater levels of uncertainty for many working in the sector as many
institutions were either closed or merged would likely have impacted on the
response rate. The responses provided by HR managers provided the selected
factors for analysis:
Hypothesis • H1 : There is causal relationship between public education
expenditure and HDI. • H2 : There is a significant relationship between public
education expenditure and education index.
Empirical Analysis The study used the Granger Causality test to examine the
causal relationship between public education expenditure and HDI. The test is
based on the assumption that past causes present and/or future, and this cause
contains unique information about an effect and thus, the test is useful in
examining the cause-and-effect relationship between two variables
Methodology HRD

Results and Discussions - Finance
None of the explanatory variables are found to be highly correlated. The results of the
Sargan test for the two-step GMM are encouraging.
and suggest that residuals of first differences are not correlated with the instruments.
The results for serial correlation indicate that first-order serial correlation is marginally
significant at the 10 per cent level, but the outcome for second-order serial correlation
exhibits no serial correlation for the error term. The results for the model using random
effects, fixed effects, and GMM specifications for a period of 12 years (2001–2012),
capturing the determinants of India’s FDI inflows, are depicted in Table 4. The
Hausman test supports the use of fixed effects (Table 4). Therefore, the results for
fixed effects along with GMM specifications are found to be more suitable for
interpretation.
The coefficients for all the three time invariant variables, namely, distance, common
language, and common colonial links, are found to be insignificant using random
model specifications. The variable capturing political constraints is found to be
negative but insignificant. This implies that an unstable political environment which is
not investor-friendly discourages FDI inflows to India, though not significantly. The
variable FDI openness is found to be positive and significant, indicating that India is
able to attract more FDI with better and liberal economic policies towards investment.
The variable of our interest, BIT, is found to be significant and positive, implying that
BITs are facilitating and promoting FDI inflows to India. here.

BITs are providing a certain, predictable and investor-friendly environment to
multinational firms contemplating investment in India, thereby positively influencing
their decision to invest here.
Paper 2
In this study, the regression model for influencing factors is as follows: y*it = b0 +
b1ln(PGDPit) + b2ISit + b3lnFDIit + b4ZLit + b5ERit + eit, Tobit Regression
Analysis
Paper 3 - These two cases evince that cooperation in fact does exist between
Chinese capital and Taiwanese technology. In order to maintain the position of
Taiwan’s IT manufacturing, and in order to be better than the Chinese enterprises,
especially those enterprises with governmental capital support, Taiwanese
companies should indeed invest in deepening advanced technology. The only
solution for Taiwanese companies is to improve their R&D, to specialise in
manufacturing certain parts, to keep the know-how gap between Taiwan’s and
China’s IT manufacturing. As a result, the combination of Chinese capital and
Taiwanese know-how can in fact give a harsh but positive push to Taiwan’s IT
industry. Taiwanese IT manufacturers have to keep pursuing better skills and
technology; the cross-Strait technology competition will likely never end. -
Questionnaires

Paper4 - Analysis by collecting data from different sources have been shown. For
Data Click Here
Results and Discussions - Marketing
The observed cultural differences influencing the customer journey suggest that
multinational firms can gather distinct insights using market intelligence across
global markets. Multinational firms should prioritize different elements and functions
of the customer journey depending on the characteristics of the journey. For
instance, in Western ecommerce markets, the customer journey is broken up
across different firms. Thus, firms have limited insights because they gather data
only from a portion of the customer journey. In contrast, firms in China with
centralized ecommerce sites have the advantage of observing the holistic behavior
of customers for a larger portion of the customer journey. This allows Chinese firms
to better understand the innovations that customers use in their journeys, whereas
such a holistic view may not be easily available to Western firms.

The centralized ecommerce firms have a particular advantage when consumers
use multiple devices and channels to interact with them. They can integrate the
data and derive new insights into customer journey touch points and customer
behaviors, whereas firms in individualist cultures (in which touch points are more
fragmented) face difficulties in obtaining such insights. - Questionnaire
Paper2 –Emerging e-commerce markets), supporting the validity of Hypothesis 4.
To test Hypotheses 5a, 5b and 5c, author assessed if the path coefficients
between the strategic orientations and the use of digital marketing tactics
significantly differ between e-retailers from developed and emerging e-commerce
markets. Author constrain the path coefficients per relationship in the model and
use analysis of variance (ANOVA) to compare the models with constrained and
unconstrained loadings. First, we find no significance for the relationship between
growth orientations and the use of digital marketing tactics between the two
markets (Δ chi-square/df=2.86, p>0.05). However, it should be noted that the
standardised beta coefficient of this relationship is significant for e-retailers from
developed e-commerce markets and non-significant for e-retailers from emerging
e-commerce markets. Furthermore, the p value of the ANOVA is only marginally
above the threshold (p=0.07). Therefore, this result indicates that growth
orientation only affects the digital marketing tactics of e-retailers from developed e-
commerce markets.

Second, we find a significant difference in the relationship between customer
orientation and digital marketing tactics between the two markets (Δ
chisquare/df=4.20, p
Paper3 - M-School faculty are assessed in two ways. Full-time, tenure-track and
clinical faculty that teach within the M-School are evaluated by semester course
evaluation ratings (both quantitative and qualitative), ongoing peer reviews,
extent and quality of relevant research in both scholarly and managerial
publications, and the depth of industry engagement (e.g., attending industry
events and workshops, consulting). Since M-School courses are often co-taught
with industry professionals, we assess adjunct (part-time) M-School faculty
based on depth of course-related knowledge, teaching effectiveness, and active
engagement in mentoring and guiding students in their respective career
pathways and aspirations.
Paper 4 - Based on our analysis of data collected from 477 business school
websites, we find that 347 schools (73%) offer a digital marketing course, with a
range of zero to nine digital marketing course offerings (see Figure 1). Within this
range, we find that a full 27% (n = 130) of schools with a marketing program do
not offer a digital marketing course of any type. For those schools that do offer a
digital marketing course(s), the majority (36.4%) offer a single digital marketing
course. (n = 174). The remaining 36.2% (n = 173) of programs offer two or more

Results and Discussions - Technology
1.Survey data were analyzed using SPSS, Version 25. We used descriptive statistics
to describe the sample characteristics using means and standard deviations for
continuous variables and frequencies, and proportions for categorical variables.
Open-ended questions were analyzed using an open-coding, thematic approach
where two researchers independently reviewed all answers (Braun & Clarke, 2006).
Our analysis was guided by our research question with the overall goal to understand
what children liked most and least about the program. Analysis
2.Mixed methods were used to collect and analyze quantitative and qualitative data in
this study. The data sources for quantitative analyses were the teachers’ pre–post
survey scores on the following scales: CRTSE/CRTOE (Siwatu, 2007) and CT (Yadav
et al., 2011). The DoS tool (A. M. Shah et al., 2014) was used quantitatively to rate
teachers’ enactment of STEM practices and their interactions with students,
3.The results of this study reveal that teachers’ beliefs about CRT, attitudes toward
CT, and STEM practices were malleable but varied by the type of context. While the
results of this study are promising, using culture to hook rural and underserved
students to learn essential CT skills to prepare them for further study in computer
science is virtually untapped. Implementation of CRT as well as innovative computer
science curriculum is critical in preparing K-12 students for STEM/ICT careers
(Moreno-León et al.,)

The most important approach to insight, preparation, and check in technology called
robotics is to use physics model highlighting a robot, its devices, and its communication
with the robotic ecosystem
The approach which is model based uses characteristics such as Surface friction,
weight, speed and shape to produce devices that alternates the conditions of
surrounding in suitable way.
Physics based model are suitable for planning, anticipating the outcome of actions to
work on actual robot they need all important framework, accuracy which can be
measured over time. This requirement shows pressure on system that is soft and
requires rigorous exposure or testing in real environment before launching it in the
market. as compared to humans.
Robots are capable of performing broad scope of work that are not performed by
existing Robot System which includes expert handling of various of type of work at
one time like climbing a tree or cooking a meal
Results and Discussions - Technology

Results and Discussion- HRD
Data analysis is carried out through a series of steps starting with checks of reliability
through Cronbach’s alpha and measurement and structural models. The measurement
model starts by measuring of means, standard deviation, and correlation as shown in Table
1. ganization’s products and services. This study came up with exploring the moderating
role of Procedural Justice as it positively strengthens the relationship between Human
Resource Management Practices (HRP) at hospitals with Job Satisfaction (JS) of
paramedical staff. This was a unique outcome of the research that was not found in the
previously conducted studies up to the extent the literature was searched. Analysis revealed
the significant relationship between job satisfaction of paramedical staff and their
corresponding served Patients (Customers). This significant relationship was supported by
the previ. researchers (Tornow & Wiley, 1991). The direct relationship between human
resource management practices (HRP) with customer Satisfaction (CS) was found
insignificant without the presence of Intervening variable job satisfaction (JS) in the health
sector, and this insignificance aligns with previous studies (Rogg et al., 2001; Xu &
Geodegebuure, 2005). Another effect measured was of gender, which reveals gender
responsiveness toward HRM practices of the organization. Results reveal that female
employees are more likely to be influenced by HRM practices and it influences their job
satisfaction and casts its effects on customer satisfaction. This result is aligned with prior
study of Ismail and Nakkache (2015) stating female workers to be more responsive toward
HRM practices, as the decisions taken by HR strongly influence the task performance of
female employees

Following Definitions were formed after reading many literature on this topic
•The digital HRM implies the technological method of transforming analog establishment into
digital establishment for programmed processing.
•Converting Analogue organization into digital organization is the underlying definition of digital HRM.
•The Digital HRM means social advancement methodology of exploitation of digitisation
•possibility for functional or strategic organizational meanings.
•Digital establishment means Social technological method, ways of digitalisation of establishment.
The digital evolution of establishment means the Socio technical procedure of relegation
because of digitizing of external establishment
To create Typology the organization day to day working and strategy are added as statement
which categorizes the values into digitalized and not digitalized . Type of Typology areas are as
follows
The first type is lack of application of digital technologies
The second type is using digitalization in daily operation.
The core objective of digitalization is to accelerate the process in the organization, cut the cost and
increase the value of operation of establishment
The third type is shown by strategic arrangement of
digital technologies. (Chan and Reich, 2007; Coltman et al., 2015; Henderson and Venkatraman,
1993)
The Fourth ideal type is shown by the tactical inclusion of digital technologies.
(Bharadwaj et al., 2013; Kahre et al., 2017).

This article gives Expectation from Professional Life – 4 Pillars.
Capability to head and nurture team working relation
Concentrate and urge to show students are prosperous
Flexibility and capability to transform to change
Fine Knowledge and faithfulness towards education sector
The first pillar is of great importance because this pillar is base of management as it’s
rightly said that human resource is base of any sector and any failure to lead will fail
the organization. The second pillar doesn’t look obvious. The quality of teacher and
their knowledge in their subject is the core focus of the second pillar.
The third pillar is flexibility and capability to respond to transform. As discussed above
one of the expected role of managers is flexibility. Change is eternal and managers
must prepare themselves for the change is expected out of them. The churn rate of
managers in 2018 – 2019 is 13 percent, compared to 11.2 percent for middle level
managers. The ever changing policy of education also emphasis the fact that
managers must be adaptable to change. The last pillar is dedication to work to
education sector. This was added on the basis of response to question that what
makes middle level manager successful? (Corbett, 2020). Analysis

The study used the Granger Causality test to examine the causal relationship
between public education expenditure and HDI. Granger Causality test is used to
examine the causal relationship between public education expenditure by education
department, by education and other department as per cent of GDP and 106 South
Asian Journal of Human Resources Management as per cent of total public
expenditure and HDI and education index. The findings revealed that there is the
absence of bidirectional relationship between the variables. The unidirectional
relationship is observed in case of cause-and-effect relationship of public education
expenditure by education department and by education and other departments as per
cent of GDP with HDI. In this case, HDI is found to be causing public education
expenditure. However, there is a unidirectional relationship observed in case of public
education expenditure as per cent of total public expenditure with HDI. Here, the
difference is that public education expenditure as per cent of total public expenditure
cause HDI. Surprisingly, there is no causal relationship observed in any case
which implies that public education expenditure and education index is
independent of each other. This clearly indicates that expenditure on education
by the government is not able to create any impact on education index, that is,
level of educational attainment

Conclusions - Finance
•Paper1
Since 1991 India has been able to attract a good amount of foreign investors.
The liberalization has brought many treaties between countries. BITS are definitely
helping India and a strong tool to attract future investors as well. With BIT’s investors
feel safe to invest in India. BITs does help in creating a positive environment for investors.
Paper2
High proportion of secondary sectors consumes more energy and these secondary
Sector are possible threat to environment. A relationship is drawn between the level of
development of car industry and its effect on habitat. There is no relation between GDP
and environment. Foreign Direct Investment can help the environment which is mainly
polluted by automobile industry. Any innovative measure has positive effect on
environment and it effects environment. The industry structure is negatively correlated
with environment means there is no relation between environment and industry
Structure along with belt and road. Regulatory body which regulates environment
has no effect on environment. The research shows environment efficiency value is
0.7880 indicating efficiency is low. One of the five variables is economic growth.
The regression result shows there is no correlation between GDP and environment

Is Chinese Government threat for Taiwan’s Information Technology industry? Answer is
yes and No both. China is not threat for Taiwan because investment in Taiwan is low.
Taiwan policies not supporting China to invest in Taiwan is also one of the reasons that
China is not threat to Taiwan. Head hunting Taiwanese engineers and R& D is better
option for China. China is global economy and to support this economy they have been
putting pressure on Taiwanese IT industry to merge with them and support them in
Achieving their business goals. Many Taiwanese IT companies and factories have been
asked to move out of China or to merge with China.
Acquisition and Merger strategy of China can be threat for Taiwan’s IT industry. A future
challenge for Taiwan is to keep up the pace with dynamic, ever moving and changing IT
industry and not to merge with China.
Paper4
Economic growth is considered driving force for job creation and tool to overcome
poverty.
Poverty level tends to decrease faster than economy growth. A high rate of employment
is needed in Egyptian Economy to keep unemployment rate constant. The Government
need to work on economic barriers defined as
Overpopulation in urban area
Migration of workers from rural area to urban area

Government need to work on rural areas to eradicate poverty from grass root level.
Investment lead growth which means policies to support foreign investment is needed
and Government needs to focus on FDI. More Government programs like educational
programs is needed for job creation at both rural and urban area. Skill development
program is needed to fill up the gap between skill required vs, Skill available in the
market. Women need to be encouraged and to be educated to support economy. Over
education need to be studied further,
Conclusions - Marketing
Paper 1The article explains the online need and desire of the consumer, across many
cultures, using Digital eco frame and media across the globe. The observed difference of
consumer journey across the globe has been noted and has been used in designing the
framework. The Framework emphasis on the factors which motivate consumer journey
and how these factors are influenced by geographical economy, social power, and
privacy concern across the genre across the globe. The role of technology has
influenced the customer at greater extent and has made life easier for customer. The
Virtual Technology called Virtual reality and augmented reality influences the virtual
world and impact of these technologies makes privacy the biggest concern in today’s
technological world. There had been many cases on the players of technology
ecosystem with respect to privacy.

The aim of presenting the paper to the world is to highlight important issues which
technology brings in our life, Privacy being one of them and present the global
perspective of digital canvas as well as to conduct research on the area which is close to
our heart being the victim of our own pit called technology. (Nam & Kannan, 2020)
Paper2 The article presents many solution and proposal for smaller organization involved
in Digital Marketing. The result expresses that smaller traders from developed and
developing Digital companies must give priority to their digital business.
The electronic traders can learn the digital marketing concept through many online
sources or outsource it to other company who has experience in marketing the product
digitally and also to overcome the problems or challenges faced by the smaller
companies. It is also suggested that employees can take the required training to
understand the international market.
The smaller firm should not be customer focused as suggested by the finding.
The finding also imply greater the use of digital marketing experience better the business
result in international market. We can conclude that experience is highly co related with
business performance. It was found that 30 percent of retailers in the research sample

doesn’t use digital gimmicks to capture the
market. It is advised to smaller retailer that they must make their employees
invest in skill set and enhancing the experience
in digital arena (Lam and Harker, 2015; Taiminen and Karjaluoto, 2015), The
analysis of tactics used in foreign market will help them,
segregate the better go to market strategy. (Eggers et al., 2017; Leeflang et
al., 2014). The findings include business houses from
top 20 countries in Europe and the findings should be of great help to
implementers of makers of European policy. Europe is huge
market for B2 C segment and traders from this continent are directed by SMS
help desk programs to upgrade their electronic experience. (European
Commission, 2020). (Goldman & Herk, 2021)

3. The ever dynamic marketing industries need domain expertise and the analysis says
there has to be synchronization between academician and industry.
The Need and Want must meet. Technology is ever changing and we need academician
to change the syllabus of technology as per the need of industry. Digital Marketing must
become part of main core marketing syllabus. The Ever-changing Digital Canvas has
added many new technologies like NFC, AR , VR, AI… etc The students must learn these
topics to be ready to take on new challenges of digital marketing and role of
Digital Marketers. ( Rohm et.al, 2019).
Paper4 This Study gives very positive feedback about B schools and praise the effort of
the universities trying to analyse the requirement and then meet the demand of industry
The bigger part of education fraternity who doesn’t not have online marketing in their
curriculum plans to add them in future, in case there is shortage of digital marketers.
The Length and breadth of marketing curriculum indicates the seriousness at the
university end about filling the gap between demand and need of education and
preparing the next generation for filling the demand at the workforce. The challenge thrown
being taken seriously at the universities and thus making Online Courses the future of B
school Marketing Program. .( Langan et al, 2019).

Conclusions - Technology
This paper addresses a novel aspect of tourism and explores Robot effects on tourism.
Tourism research in the diffusion of robotics and AI is rather limited and mainly
idea-based at this stage (e.g. Dialo et al, 2015; Navarro et al, 2015).
This paper hopes to inspire many tourism companies and adopt new technology called
Robots which not only saves cost for them but are very friendly and easy to operate.
Automation, digitalization and robotics theoretically,
help reduce staff costs. In the case study of cruise tourism, less crew can be translated
to less staff which saves costs and provides more space and cabins for
revenue-generating guests.
The study addressed a crucial gap by asking the respondents who were children aged
9 to 14 about robotics based program and the researcher was happy to find out that the
children were satisfied, gave 5 star rating to the Robotics program. Children reportedly
enjoyed engaging themselves in the program and working with ROBOTS.
Therapists in future must think about more of such programs which engages with
children with disabilities as findings says that such robotics program help children in
development of science skills

Following steps were recorded to come up with the findings of the research paper.
CRT and CT survey result were first presented
Descriptive data on DOS was shown
Analysis of Student background and cultural influence on learning
There was increment in self efficacy scores increased from pre to post among teachers in
all cohorts.
However teacher in cohort 3 scored higher than one in group cohor2 as compared to
Cohort 3 and cohort 4.
The conclusion drawn here is that teachers in group of only game design and
treatment have better, stronger CT.
The literature reviewed showed that CT patterns are associated with game design.
Although game design syllabus was tougher than other course
curriculum. Once the code for game was learned thoroughly it resulted in more positive
attitude towards CT.
Given the small samples, The results must be interpreted cautiously

The rather unsure, not positive inclination towards AI technology at the workshop in the
capital of Italy in 2015 inspired the author to arrange workshop in 2016. It turned out to
be the most successful workshop and after the workshop all the users, customers and
everyone in the ecosystem were clear about concept of the Robotics. It was unanimously
decided that Robots re the future of many industries, commerce of many countries.
The players of Robotics ecosystem had accepted AI as successful technology and
began to advance it by utilizing it. The next workshop was organized in 2017
which emphasizedmore on AI challenges as mentioned in the article.
The rise of AI technology was predicted.
The workshop at CVPR and NIPS connected computation, Robotics and AI
communities.
10 percent of the paper submitted at conference in 2018 used keywords AI making
it most frequently used keyword. New workshop deadline was discussed in the work
shop. The Ongoing work on AI are focused on assumption, the author hopes to view
better unified, united approach among key players of robotic ecosystem.
Robots can be used in decision making, can reduce the uncertainty.

Conclusions - HRD
Paper1 This review conducted with an objective to check the important relationship
between HRM practices and Consumer happiness along
with mediating variable of work satisfaction. Hypothesis was created, and tested to
check the theoretical structure. The result showed that there
is relationship between HRM practices and Work satisfaction of employee, in this case
its paramedical staff. The analysis found not so
significant relationship between HR practices and consumer satisfaction without the
presence of in between variable Work satisfaction.
Hospitals had been found to be little studied area. If hospitals practice this study in their
work area then they will find less absenteeism and
better productivity at the work place which will further bring more revenue and happy
customers, happy employees.
This implementation at workplace will help workforce assist their consumers and
convert them into happy consumers.
The HR policy is part of important documentation of any organization. This study to
help
the policy makers to make their workplace a
happy employee centric organization by including the findings of the research in their
policy.
Thus a happy workplace will bring happiness to the
customers which here are patients of the hospital. This policy can be copied by other

Conclusions - HRD
Paper 2 This article gives clear and precise meaning of digital HRM and related
theory.
A common finding on digital establishment, vocabulary and typology of Digital HRM
has been established. Central development of this write-up lies in presentation of
strategic connection of Digital technologies. The Write up gives the clear concept of
Digital HRM. ( Strohmeier, 2020).
Paper 3 Middle level managers face many dilemmas in their career Moreover when
pressure built on them is combined with change in work condition without having any
clarity on policies or standards issue does occur. If you look at past many policy changes
have brought improvement in structure, financial health and pedagogy.
Middle Managers connect the junior staff to leadership team and one of their roles is to
transform the company’s vision into reality, needless to say the profile comes with lot
of pressure and with no training is dangerous to organization.
This study is to answer a very important question “What is the Key responsibility Areas
of middle managers in England?” The study based on empirical study and conclusion
is drawn from the study. The conclusion is 4 pillars of expectations from middle level
manager as mentioned under solution section. A suggestion by author is to use these
four pillars in recruitment and development of middle level manager of education sector.
.

Also these pillars are the base for standards which has not been developed after
FENTO abolition in 1999. The study also expresses the problems faced by
education sector expressed by policy changes, financial change and framework
changes. This paper must be read by all HR heads and must be used in the
development of their future leaders called Middle Management in education sector.
Though the respondents of sample population were middle managers from
education sector these pillars are termed universal and can be used by many
industries. Its common pillar applicable to all sectors. (Corbett, 2020)
FICCI reporting states that India is the youngest country emphasizing on fact that
education will see upswing and pressure on Government to educate them will also
be high. This supports the investment on education sector to go high. In India many
people are unable to afford the education indicating the rise of illiteracy in India and
therefore resulting in low HDI. Basic infrastructure and quality of teachers in
villages and rural area are also effecting the quality of education. Education
ecosystem is regarded as the largest in the world but the quality of education
remains concern. The key players of ecosystem of education have shown concern
towards quality and are the crucial reason for skill gap. Skill Gap result in
unemployment and questions the ecosystem of education sector which includes
the officials of Education sector from top to bottom. (Patel & Annapoorna, 2019)
Conclusions - HRD

Future Prospect - Finance
Paper1
A need for study for next 12 years is needed to check whether the treaties signed
between countries bring more inflow of money.
Paper2
Potential factors which are threat to environment along the Bell and Road are not clear
hence required further study.
Paper3
Determinants of Chinese FDI with respect to Country, Industry and Company need to be
studied further and a correlation must be found with Taiwan’s Economy growth.
Paper4
There is less spending on health and education is reported.. A study is further needed
for reallocation of funds by families on health and education.
A study is further required to establish the relationship between employment and income.
The annual survey of informal sector is important to study employment characteristics of
this sector and its relationship with its production activities.

Paper1 – A research is needed to understand the cross culture influence on consumer
buying pattern or behavior. Many Questions remained unanswered therefore an
empirical study is needed for in this area. A connection between multicultural, functional
and voluptuous factors which influences the shopping pattern of consumer is needed.
It will be interesting to know whether the user generated content influences buying
decision of consumer. How many stages of consumer are motivated by UGC?
A comparison is needed between UGC versus FGC across the globe. Is word of mouth
and social interaction, the most important factor in brand building? Does this have
implication on brand building tactics in many cultures? (Nam & Kannan, 2020).
Paper2 This article has constraint that gives an opportunity for future researchers to
research. The primary data gathered was biased is the feeling of author that could have
resulted in sensitive information. Future researchers must use independent data using
metrics such as turnover rate, switch rate, and number of frequent visitors to electronic
stores offering discounts and then measure the result. The author while statistically
concluding didn’t measure the effectives of combo offers. The web analytics for digital
marketing was not tested and analyzed. Future researchers may add revenue earning

paid customer in the metrics. It is also worth calculating of analyzing how small
retailers benefit from digital marketing strategy which is different in different
countries. There might be more advanced tactical solution for foreign markets.
(Alford and Jones, 2020; Leeflang et al.,2014). Also a further study is needed to
check the impact on business for the traders who have outsourced the agency for
running their digital campaign and how these agencies that have experience in
developed economy change the game for smaller retailers in developing economy
(Goldman & Herk, 2021)
Page 3 There must be many such M school curriculums which need academician
vision and attention. Author hopes that the M school initiative will be great learning
for students and helping building the future of marketing and solving Industry
problem which was stated by industry leaders that hiring is the biggest challenge for
Managers of Workforce. ( Rohm et.al, 2019).
Paper 4 Further research is needed to address the challenges faced by ever
changing, dynamic Subject called Marketing/ the industry had been working in
isolation for long. Time has come to integrate their Human resources with
Universities directly and the impact of this joint collaboration on industry demands
needs to be researched further. .( Langan et al, 2019).

Future Prospect - Marketing
Paper1 – A research is needed to understand the cross culture influence on
consumer buying pattern or behavior. Many Questions remained unanswered
therefore an empirical study is needed for in this area. A connection between
multicultural, functional and voluptuous factors which influences the shopping
pattern of consumer is needed. It will be interesting to know whether the user
generated content influences buying decision of consumer. How many stages of
consumer are motivated by UGC? A comparison is needed between UGC versus
FGC across the globe. Is word of mouth and social interaction, the most
important factor in brand building? Does this have implication on brand building
tactics in many cultures? (Nam & Kannan, 2020).
Paper2 This article has constraint that gives an opportunity for future
researchers to research. The primary data gathered was biased is the feeling of
author that could have resulted in sensitive information. Future researchers must
use independent data using metrics such as turnover rate, switch rate, and
number of frequent visitors to electronic stores offering discounts and then
measure the result. The author while statistically concluding didn’t measure the
effectives of combo offers. The web analytics for digital marketing was not tested
and analyzed. Future researchers may add revenue earning paid customer in the
metrics. It is also worth calculating of analyzing how small retailers benefit from
digital marketing strategy which is different in different countries.

There might be more advanced tactical solution for foreign markets. (Alford and
Jones, 2020; Leeflang et al.,2014). Also a further study is needed to check the
impact on business for the traders who have outsourced the agency for running
their digital campaign and how these agencies that have experience in developed
economy change the game for smaller retailers in developing economy (Goldman
& Herk, 2021)
Page 3 There must be many such M school curriculums which need academician
vision and attention. Author hopes that the M school initiative will be great learning
for students and helping building the future of marketing and solving Industry
problem which was stated by industry leaders that hiring is the biggest challenge
for Managers of Workforce. ( Rohm et.al, 2019).
Paper 4 Further research is needed to address the challenges faced by ever
changing, dynamic Subject called Marketing/ the industry had been working in
isolation for long. Time has come to integrate their Human resources with
Universities directly and the impact of this joint collaboration on industry demands
needs to be researched further. .( Langan et al, 2019).
Future Prospect - Marketing

Paper1 –
Further research is needed to answer the question Will Robots be able to
standardize service in tourism, hospitality industry?
Robots theoretically save cost, but does it practically save cost?
Paper 2
There are many limitations of the study which needs consideration. Sample was
small with overrepresentation of male participants and
Autism children. Thus generalization of finding is not recommended. Future studies
must be done on larger sample size.
While conducting research the youth with disability was provided the support
needed and that could have influenced their experience about the
program. The measures used in the research were only done on children but not
on youth. The sample size of children was used because
children learn from Robotics program not youth. The tools must be validated for
further studies. The majority of sample used for research were
autism children and their experience and expectation could be different in STEM
program. Factors like Gender, Type of disability and age
must be considered by future researcher to explore the impact of Robotic
program and must be compared with sample of youth without disabilities.
The longer impact of the Robotics program must be studied and whether the
implication of robotic program can be transferred by school based
programs or other community based program being run for children.
Future Prospect - Technology

A larger samples must be used to ascertain facts as shown under findings and
conclusion.
Following foundation provide direction for future research work
NGSS
FOSE
More school has adopted NGSS. A greater integration of application, engineering
and technology is needed. The revolution is not preparing
teachers to engage with rural or underprivileged children but to improve STEM
scores using Professional development module for teachers.
3D modeling is seen as future. A study is needed to examine wide range of
products available across multiple school environments.
To help engineering and computer science students, a focused CT strategies to
be developed within CRT framework.
Paper4 The effect of deep learning in Robotics has everlasting effect.
By leveraging on data and estimated revenue from Robotics have made
computer scientist conclude that Robotics is future and there must be

unity rather than disconnect between the computer aided learning and
factual data. Data stored in the database is rich content for AI technology
and key players of AI ecosystem must enhance the database and train
the Robots accordingly to give satisfied result at the end user site.. Scope
of further work is to conduct research on the ways of overcoming
challenges mentioned in the paper and harmony among the key players.
Future Prospect - HRD
Paper1 – Moreover little research done on calculating the sensitiveness
concerning Job satisfaction of Health care sector in Pakistan. Future researchers
can research on similar variables which is employee satisfaction brings
consumer satisfaction and in between there is variable called Job satisfaction.
(Najam et.al., 2020) for hotel/ hospitality industry.
Paper2 - Jointly the definition and typology can form the basis, the platform
for subsequent research on the definition. They also clarify the theory of Digital
HRM and connected definitions, uncovering the Digital HRM as subversive
improvement of earlier definition of technology based HRM and basis of future
research in same area. HRM digitalization speeds up the requirement of similar
research in future. This write up highlights the basic concept and can be
considered base of future research on Digital HRM or technology in HRM.
( Strohmeier, 2020).

Paper3 The study was conducted for middle managers of education sector, it is
evident that the 4 pillars shared in the article can become base for further
Studies to develop standards for all the industry not limited to education sector.
(Corbett, 2020).
Paper 4 Similar Study on education sector is needed emphasizing on
crucial point how to improve the quality in education sector,
role of technology and connecting best schools of Metro to villages and
rural areas via technology. Because it’s been concluded that the
quality of teachers remain concern.
To get away with this connecting best school to villages can be great step by the
Government and then measuring the same with research tools.
The biggest finding of the research is the HNI Index and Government spending
on education sector are independent which is the biggest concern.
(Patel & Annapoorna, 2019)
Future Prospect - HRD

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