Ajax Sales Kit (combined 1-sheets)
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The document discusses workforce marketing and how it can amplify a company's marketing reach by empowering employees to represent the brand to their networks, attract the best talent by helping recruiters communicate the brand more genuinely, and drive results like increasing sales opportunities by ensuring the company is ready to engage clients early in their purchasing process.
Ajax Sales Kit (combined 1-sheets)
- 1. The two elements of Workforce Marketing The power of Workforce Marketing Give employees the ability to represent your brand genuinely, naturally, and consistently to their networks. This is the group most invested in the company’s success, yet only 15% of employees even understand their company’s brand, let alone have the skills to amplify it. Workforce Marketing helps employees engage their networks… without the awkward. Improve hiring effectiveness by attracting the best. Helping recruiters and hiring managers communicate more genuinely and consistently about their company helps them present an attractive image to higher caliber prospects. Drive results. Socially-savvy inside sales people uncover 11% more revenue opportunities and close 26% more deals. That’s because buyers are already more than two-thirds into their purchasing decision before the sales team is engaged. Workforce Marketing makes sure you’re ready to meet your client where they are. It Amplifies Marketing Reach It Attracts The Right Talent It Saves Missed Sales Opportunities Align Amplify Shows companies and their employees how to share a clear, consistent brand story. Activates a company’s most important brand advocates— its employees—to amplify that story. For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com
- 2. For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com LinkedIn Payoff: Morgan Stanely FA Lands $70 million account: http://bit.ly/13UUQDP Workforce Marketing featured on LinkedIn Blog: http://linkd.in/12H7YAI Further Reading 26% Why Workforce Marketing Matters: A tale of two industries In the past year, more than three in five financial advisors who used LinkedIn for client prospecting successfully gained new clients as a result — with nearly a third of these generating $1 million or more in assets under management. More than half of financial advisors expect social media to play a significant role in their marketing efforts in 2013. 62%According to Morgan Stanley, 62% of advisors who use LinkedIn generate new business from it. One Ajax client in the financial ser- vices sector used his Ajax- optimized LinkedIn profile to close a new, $3 million account Financial Services IBM, Duke, and Rutgers studied the impact of social media usage on IBM’s business. They found that inside sales professionals who used social media effectively closed 26% more deals. Tech-Industry A major software company gets 400,000 views to employees’ LinkedIn profiles each month—4.8 million brand touch points a year, every one of which happening outside the control of marketing.
- 3. Don’t Leave Your Reputation to Chance! For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com The Brand Amp is a web-based app that makes professionals better brand advocates both for themselves and their company. Creates a professional, optimized, and on-brand "elevator pitch," pre-formatted for LinkedIn. Individualized templates create consistency while allowing employees to retain their individualism. Self-paced, company-directed Fully hosted and archived Measurable impact! In a post-broadcast world, where prospects are just as likely to get information about your company from their friends and colleagues as they are from your website, you need employees to send out clear and consistent messages! That level of consistency doesn't happen by accident. Our web-based, SaaS solution gets everyone on the same page—and keeps them there—by addressing the organization's need through the lens of what employees care about: themselves. Take control of your company's online reputation with Ajax's Brand Amplifier.
- 4. Scope and contract project (goals, duration, scale) *Incorporate social-ready company messaging, brand information and internal communication into Brand Amplifier *Customize Brand Amp to clients’ needs (including compliance friendly) Step 2. *Communicate internally to employees about the process Set employee expectations Step 3. Roll out Brand Ampifier to remaining employees--optimizing profiles begins *Roll out a high-touch 1:1 consultation for executives Watch as employees learn how to best use the company brand, improve their own personal brands, experience shareable content related to their job and their clients’ jobs Step 4.Step 1. Pilot Brand Amplifier with small sample of employees to: Create initial awareness among employees Measure results and tweak program for broader roll out Re-assess baseline Your social-ready company messages here Your company logo here For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com A SaaS-based, customizable, & scalable solution Ajax Brand Amplifier: How it works For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com *Ajax can provide these additional services.
- 5. What Profile Optimization Can Do For You! Before After The Process For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com Update your career story Describe what you do in clear, everyday language Capture your audience’s attention with your profile headline Show something Profersonal™ (Professional meets Personal) Share relevant information by using the website links Connect your personal brand to the organization’s brand Align and amplify your brand with a focused summary Profile Optimization: Employees who aren't good advocates for themselves can't be good advocate for their company. Let Ajax help turn your workforce into a brand amplifier.
- 6. LinkedIn Company Page Optimization For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketinvg.com Company logo & name: Ensure the correct logo and name (or, d/b/a, or nickname!) are being used so that customers and prospects instantly recognize the brand. Company visuals: Set right the tone and represent the company's brand in a memorable, instant way. Choosing a visual is a strategic decision as it must be consistent with the company description and overall brand Company description: Create a description that is social-ready and can be broken into bite-size messages for employees to use on their profile pages. This is often a custom description that takes into account existing compa- ny messages but makes them appropriate for the LI platform, specifically Key company information: Populate all of the information completely, making sure it is as up-to-date, accurate and chosen to attract the right audience Additional content: Use status updates + the products/services tab to build the company's story and keep people engaged 1. 2. 3. 4. 5. For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com An integrated social media effort will include a LinkedIn Company Page that signals the company's embrace of social media, faithfully represents the enterprise's brand, and supports employees with content their networks care about: themselves.
- 7. For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com For more information on Ajax Services, contact Patrick Anderson Patrick@ajaxwm.com 312-972-1330 Ask about a free Workforce Marketing assessment of your brand! www.workforcemarketing.com Product List Workforce Marketing We can work with your internal team to develop a suite of à la carte services to develop social-ready marketing language which will enable your employees become company brand advocates. Making your brand “social ready” Social Ready Messaging: We’ll work with your internal marketing team to create social-ready brand messages that employees can use in their social media profiles. LinkedIn Company Page: We can create a LinkedIn Company Page that is consistent with the company brand and sets an example of appropriate messaging for employees. Social Business Guidelines: We’ll develop a plan that encourages employees to use social media to accomplish business goals, while staying compliant and in-brand. Brand Personality: We can help you educate your employees on your company brand through a brand personality assessment and write-up. Building sustainable brand advocacy The Ajax Brand Amplifier®: We developed a web-based app thatmakes employees better brand advocates, both for themselves and their company. It’s scalable, affordable and integrates company messaging into an optimized LinkedIn profile format. 1:1 Profile Coaching: We’ll work with your front-line employees using screen-sharing technology to highlight specific areas for improvement on their profile and show how to incorporate the company brand for greater effectiveness and efficiency. Executive Coaching: We’ll provide guidance on managing across generations in a “social-enabled” office—and help prevent common, potentially costly, mistakes. Educational programming: We offer customized training videos on a range of social business topics. Training Internal Social Media Staff: Our Ajax-Certified Coaching™ gives your internal staff the tools to coach and optimize your employees’ LinkedIn profiles Keynote Delivery: We can provide speakers who can address social-media topics from a number of strategic and tactical perspectives at your conferences or company events. Profile Optimization at your Events: We can set up a kiosk or booth to provide LinkedIn profile feedback at your internal or external trade-shows or company events. In addition to the Brand Amplifier, Ajax offers several services to help clients gain maximum benefit from their Workforce Marketing efforts.