Salesforce marketing cloud
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SRI Systems is a global certified Salesforce implementation partner with over 20 years of experience delivering Salesforce CRM solutions. They provide Salesforce Marketing Cloud implementation services including Web Studio, Audience Studio, Advertising Studio, Social Studio, Automation Studio, Journey Builder, and Content Builder to help companies customize digital marketing experiences at scale. SRI has unmatched expertise in Salesforce technologies and delivers innovative solutions to meet clients' business goals.
Salesforce marketing cloud
- 1. S A L E S F O R C E M A R K E T I N G C L O U D
- 2. A B O U T S R I S Y S T E M S I N C : SRI Systems is strongest delivering partner in CRM sector with unmatched niche capabilities and proven expertise in building Sales Force CRM applications.
- 3. W H Y S R I ? SRI Systems is strongest delivering partner sector with unmatched niche capabilities and proven expertise in building Sales Force CRM applications. Since the inception it was successful in coping up with the new trends and delivering mechanisms with having more than 20 years of experience in serving the potential clients in various domains. With growing requirements SRI Systems has extended its operations to UK, Singapore, US and Poland. Aiming to increase the client base and engaging the clients through ERP & CRM based products. SRI has also unmatched experience in customizing the application to suit global commercial, terminology and taxation systems. We empower companies to accelerate business growth by transforming the consumer experience and creating lasting value. As an experienced Salesforce implementation partner, we provide an undisputed optimized distributed work force with a deep expertise and experience in delivering successful projects globally. SRI is fully equipped with an unmatched and top-notch expert as consultants who give 100% performance results in coping up with the newly adaptive methodologies and deliver 24/7 seamless support. The outcome is innovative solution which meets the business goals and scale for the future.
- 4. S E R V I C E O F F E R I N G S : SRI Systems is a global certified System Integrator and Implementation Partner with multiple client success stories and expertise in various domains. Our certified consultants deliver solutions in terms of business growth which benefits the organization with increased revenue & profits, best customer experience and improved service quality.
- 5. S A L E S F O R C E M A R K E T I N G C L O U D Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It enables you to know your customer, customize with intelligence, and engage across the entire journey. It’s the only integrated customer engagement platform which enables to deliver customized customer engagement at scale on every channel, from email to web, mobile, social, and digital advertising. With Salesforce Marketing Cloud We Can: Connect with audience to create a two-way real time engagement. Leverage data with Artificial Intelligence to make every interaction relevant and gain a unified view of the customer. Measure, report, and optimize on marketing performance, impact, and customer loyalty
- 6. M A R K E T I N G C L O U D P R O D U C T S Marketing Cloud Audience Studio Content Builder Google Analytics 360 Journey Builder Email Studio Mobile Studio Advertising Studio Automation Studio
- 8. M A R K E T I N G C L O U D I M P L E M E N TAT I O N I N S R I S
- 9. W E B S T U D I O web studio lets you collect customer data to manage personalized marketing across web experiences like landing pages micro sites and mobile apps in cloud pages create and organize all of your web content like signups and coupons in a flexible folder structure called collections then publish this content across the web
- 12. A U D I E N C E S T U D I O Salesforce allows you to capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with a powerful data management platform. Salesforce Audience Studio lets you: Create complete data profiles - Combine all your data from any source to deliver more relevant marketing experience. Discover new insights - Respond to new data signals and sources to identify new audiences. ●Access premium data sources - Use the most trusted second- and third-party data sources to build and scale your audiences.
- 15. A D V E R T I S I N G S T U D I O Advertising Audiences in Advertising Studio Advertising Audiences allows customers to use Marketing Cloud data to target their digital advertising campaigns across various platforms. These platforms include Facebook, Instagram, Google Ads, LinkedIn, Twitter, and Pinterest. Partner networks such as Audience Studio, LiveRamp, LiveIntent, Viant, and Neustar can also be used. Journey Builder Advertising Create Facebook, Google Ads, LinkedIn, Twitter, or Pinterest audiences and campaigns directly in Journey Builder. To use this feature, Advertising Studio and Journey Builder must be enabled in your Marketing Cloud account. Lead Capture in Advertising Studio To connect your Facebook advertising leads with Marketing Cloud data extensions or Sales Cloud lead objects use Advertising Studio’s Lead Capture feature.
- 18. S O C I A L S T U D I O ●Create and configure workspaces to quickly organize teams by region, either across the world, country, or down the street. Organize workspaces by brand or business function. You can use workspaces to promote collaboration for campaigns, content creation, and publishing. ●Use workspace calendars to create and design full preview content with full preview. You can manage your future and past content calendar with fully featured planning and scheduling tools designed for teams. ●Create content and schedule perfect social content tailored to specific social networks using our intelligent social network-centric platform beyond just a text entry box. ●Promote your content by buying Facebook ads right from Social Studio and integrating with Social.com Ad campaigns. ●Preview and approve content before going live using easy to create customized approval rules. Approval rules can protect your brand integrity and ensuring a consistent voice. Notifications for approvers appear in Social Studio, by email. If logged in and using Social Studio Mobile, notifications appear as push notifications. ●Engage and respond to your social audience and focus on the changing content. You can use shortcuts and bulk actions aligning objectives, teams, and permissions with other content goals. ●Automate common actions and processes to classify, report, and route content using Macros. ●Measure how content is performing (either in real-time or past performance) and view the analytics by post, subgroup, label, campaign, or particular target.
- 22. A U T O M AT I O N S T U D I O Automation Studio is a Marketing Cloud application used to execute multi-step marketing and data management activities on an immediate, triggered, or scheduled basis. Use Automation Studio's workflow canvas to build simple or multi-step automations. Automation Studio includes an overview page to show each automation's status. Error information appears in line with the corresponding automation to enable quick recovery. You can also use this page to run automations on an individual basis if necessary. You can schedule an automation or else trigger an automation.
- 25. J O U R N E Y B U I L D E R Journey builder helps to interact with customers 1-1 and make sure all their needs to get done by understanding the customer’s activity. Initially data is gathered through automation studio and customer activity flow updates accordingly. We can send mobile messages, notifications and emails based on the activity we build based on the customer behavior.
- 28. G O O G L E A N A LY T I C S 3 6 0 W I T H S A L E S F O R C E M C Google analytics 360 is used to track down the performance of the mails and sms we push to customers. To track performance with google analytics 360 we are supposed to enable journey builder in our Marketing cloud account.
- 30. E M A I L S T U D I O Email studio helps to push emails based on customer preferences We can run A/B test and finalize the content to publish to all customers. We need to follow CAN SPAM rules to our emails and not to get our emails into spam filter of customers. Email studio works along with automation studio and journey builders
- 34. M O B I L E S T U D I O Group Connect Use Group Connect to send messages to contacts via messaging apps. Currently, Group Connect supports the LINE mobile messaging app and Facebook Messenger (available only via chat messaging API). The LINE app is integrated into Content Builder and Journey Builder. Use Group Connect to create and send messages, manage contact subscriptions, and review messaging activities. Mobile Connect Create, send, receive, and track SMS and MMS text messages using Mobile Connect. Send alerts and transactional messages to subscribers using templates and a drag-and-drop interface. Automatically respond to incoming messages, manage keywords, and many other tasks. Mobile Push Marketing Cloud Mobile Push lets you create and send notifications to encourage use of your app.
- 38. C O N T E N T B U I L D E R Create Emails Use this task to create an email in Content Builder for Marketing Cloud. Email names must be unique within a folder. Create Templates Use Content Builder to create templates by pasting HTML or using a layout tool. Create Mobile Messages Create SMS, push notification, and LINE messages in Marketing Cloud Content Builder. Create Content Blocks Use content blocks to create reusable modular content for messages. Manage content blocks in Content Builder. Create a Code Snippet Use code snippets in Marketing Cloud Content Builder to save reusable bits of HTML, AMP script, and Guide Template Language. Insert snippets when editing HTML via the Code Snippets toolbar selector, or by typing the Customer Key value for the snippet followed by the Tab key. You can also create a code snippet content block by clicking Create > Content Blocks > Code Snippet. You can reference Code Snippets with the AMP script ContentBlockByKey and ContentBlockByID functions.
- 39. T H A N K Y O U