[AKC] Uniqueness & Net New Helpful Content: 30+ Ideas To Improve Your Pages
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The document outlines the importance of creating unique information for the internet to improve brand differentiation, engagement, and SEO rankings. It provides methods for generating original data, including combining statistics, infusing brand voice, and collecting user-generated insights. Additionally, it emphasizes transparency in data collection and encourages brands to utilize a structured approach for effective content creation.
[AKC] Uniqueness & Net New Helpful Content: 30+ Ideas To Improve Your Pages
- 1. Create unique information For the internet Jan 2025
- 2. Unique information matters because ● It builds EAT ● Unique insights perform better in diverse formats – social loves stats ● Differentiate your brand with original data. ● Rank in AIO and Rich snippets when you provide information Google can’t find anywhere else.
- 3. Uniqueness comes from ● Perspective: Your brand voice, tone, and firsthand experiences that shape it. ● Data: Original stats, insights, or expertise grounded in your unique context.
- 4. Methods for generating unique data 1. Combine two stats to make a new stat
- 5. Methods for generating unique data Example: 20% of folks are burned out and 30% are almost burned out. Now we’re reporting on the combined stat, that over half of all nonprofit staff are at risk of burnout.
- 6. Methods for generating unique data 2. Infuse a recognizable brand voice and tone into pieces
- 7. Methods for generating unique data Example: Re-write your intros to be punchy and represent your brand voice
- 8. Methods for generating unique data 3. 1st person stories
- 9. Methods for generating unique data When assigning topics, add a dedicated section for a personal story to complement the main content. Better yet, write the entire thing in 1st person and weave anecdotes throughout.
- 10. Methods for generating unique data 4. Choose opposite sentiment and back it up with facts.
- 11. Methods for generating unique data Example: In a world full of “a Reverse Mortgage May Help You,” Be the publication that warns seniors about how dangerous they are.
- 12. Methods for generating unique data 5. Interactive content tools
- 13. Methods for generating unique data Example: Create an interactive tool that helps solve a specific problem for your audience
- 14. Methods for generating unique data 6. Create new scores from existing scores
- 15. Methods for generating unique data
- 16. Methods for generating unique data 6. Generate data from your users or your product to extract trends, stats, insights, headlines.
- 17. Methods for generating unique data Example: “Their S-1 shows over 70% of traffic is unpaid. For a business that transforms knowledge-seeking into profit, that’s a perfect strategy.”
- 18. Methods for generating unique data 7. Classic and still works, but costs money: Surveys
- 19. Methods for generating unique data Example: People view Uber in a very positive light, with 84% of global users expressing a favorable opinion of the Uber brand.
- 20. Methods for generating unique data Example: A new Cosmopolitan poll in partnership with Pivotal Ventures examines the challenges women face after they win an election
- 21. Methods for generating unique data 8. Tracking how long it takes me to do something
- 22. Methods for generating unique data Example: A 1-Hour Method to Complete a Full Day’s Study
- 23. Getting started
- 24. 1. Decide if your focus is on EAT, expansion, engagement, or leads. 2. Identify unanswered questions and areas to add value. 3. Use your data, expertise, and repurpose content creatively. 4. Use the Uniqueness Planner Google Sheet to find more ideas that apply. 5. Begin with one or two small tasks aligned with your focus. 6. Monitor performance and refine your approach over time.
- 25. Create a brand book with clear messaging ● Create a brand book with messaging, style, and voice/tone guidelines. ● Create 5 guiding principles about writing that you can lean on and bake into prompts and briefs. ● Encourage writers to weave in relevant personal experiences.
- 26. Methodology matters: be transparent with your data ● Your data doesn’t have to be flawless, but your methods must be clear. ● Specify sample size, time periods, and data sources. ● Example: “Analyzed data from 40,000 anonymized accounts over 6 months.” ● Highlight whether it was a survey or a casual polling of your audience, as this is what separates a report with a statistic, from a loose trend observation.
- 27. Baking it into your process ● Make sure that your insights are grounded in measurable responses. ● Create a repeatable process to organize, analyze, and visualize data collected. ● Spread your data by referencing it in more places. ○ Create a “stats” NotebookLM to give you a searchable index of your original data headlines ● Build data collection into your content planning workflow. ● Make sure briefs include the methodology in the right place. ● Be transparent about how the data was collected, whether formal or casual.
- 28. Get 30+ more ideas ● Ready to start? Open the Google Sheet. ● Make a copy and customize it for your needs. ● Use the planner to create unique, high-ranking content filled with perspective and data.
- 29. Adrienne Kmetz www.adriennekmetz.com Let’s connect on LinkedIn.