Al Majd Overview
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This document provides information about Al Majd TV Network, a Saudi Arabian television station. It outlines Al Majd's mission to create innovative and purposeful Islamic content through a "halal-friendly" experience. Some key points include that Al Majd educates, entertains, and inspires without crossing ethical or religious lines. It has over 13 channels and targets families and youth while being sensitive to social and religious values. Al Majd has over 2.5 million viewers and discusses partnering with brands to sponsor its popular programming like cooking shows and talk shows.
Al Majd Overview
- 1. Al Majd TV Network
- 2. A TV Station for Every Eye
- 3. KSA vs. Media • Conservative channels are highly valued in Saudi Arabia • Religion is the main aspect of life in KSA, therefore it earns a lot of recognition when expressed properly on TV
- 4. Why AL Majd is considered a perfect fit? AL Majd channels Educate, Entertain, and Inspire, without crossing the lines of ethics, morals and religious considerations
- 5. Our Characteristics • Entertaining • Family Focused • Credible • Educational and Purposeful • Innovative & Unique • Sensitive to social taboos • Respectful of the Islamic culture • Aligned with the Islamic Values • Compliant with the Shari’a
- 6. Al Majd TV, the Appealing Halal Screen
- 7. “Our Story”
- 8. Vision of Al Majd TV Network We aim to be the leading Arabic satellite network offering purposeful media which is both Credible and Entertaining .
- 9. Mission of Al Majd TV Network Our mission to create Innovative & Purposeful, content that embodies the spirit of Islamic authenticity and modernity through a Halal-friendly viewing experience.
- 10. Glimpse of our history: We began broadcasting on the 6th of November 2002, 3 Free to air channel. In 2005 Al Majd TV created their own Network of 9 Channels and in 2010 Expanded to 13 various purposeful channels, covering all aspects of Halal Entertainment. ALL on the One Decoder dedicated for Al Majd TV channels.
- 11. Our Network of Channels:
- 12. TV Mapping (Halal and specialty) Relaxed Conservative GeneralNiche
- 13. Al Majd Audience & Reach
- 14. Target Audience • Families • Housewives • Children • Youth
- 15. Our Loyal Viewers 410,250 subscribers In Saudi Arabia Al Majd TV. “Based on smart cards delivered to Irdeto B.V.” With the Average of 6 persons per household in KSA – Your Brand is reaching – 2.5 Million person
- 17. How Al Majd interacts with its viewers In addition to Al Majd official platforms, Al Majd lovers even created pages and accounts related to the station, such as Fatat Al Majd or Mouhiby Al Majd. YouTube More than 2,150,000 views. Twitter More than 10,830,000 tweets read. Facebook More than 7,300,000 views. Al-Majd Web More than 20,200,000 visitors. Al-Majd Society More than 500,000 views.
- 18. Insights on Al Majd and the Community If a satellite dish of a household didn’t have the Al Majd Logo, an elder man in the central area of KSA would request the man of the house to replace it with Al Majd TV. Fathers prefer products advertised on Al Majd TV, trusting them to be Halal-friendly. Kil Youm Siyara during Ramadan generated 10,000 calls per minute as per STC numbers. Al Majd TV gave away 30 cars, but didn’t charge any call, because it wasn’t perceived as Halal. Al Majd TV played a key role in bringing back the trust to Danish products facing boycott from the public.
- 19. Insight on Al Majd and the Community Al Majd TV does not just reflect the heart and soul of the community. It is a community on its own…
- 20. Our Promise • Exclusive & Unique Reach of Audience • ZAP FREE Channel • Dedicated Viewers • Viewers Loyalty • Highly Interactive • Brand credibility • Achieves an incremental reach on your plan
- 21. “Our Programs”
- 22. Program Sponsorship - Product Integration • 95% Of the Al Majd TV programs are made in house, which means all 95% of the programs are available for sponsor or Integration. • We are certain that there is a program that will be a perfect fit for your brand to either sponsor or have a product integration within the program Programs Types: Comedy Series Talk Show Cooking Show Game Show Family Show Adventure show Medical Show News Show Drama Series Kids show
- 23. Family Show Dardasha Ousarieh: A show that discusses contemporary family issues, hosted by consulting specialists. In each episode a general topic of targeted household issues is risen and discussed over the show.
- 24. Ladies Show Bawh El Banat: It is the first of its kind to specifically address the issues and concerns of Arab Islamic girls.
- 25. Cooking Show Attayeb: Cooking show Presented by a renowned Lebanese Chef, the program offers a wide variety of Eastern and Western cuisines, methods of preparation and design also, which makes it ideal for house wife’s.
- 26. The News Al Nashra Al Ikhabrieh: There are 3 News episodes per day to cover all the events happening during the day in the Kingdon and World wide. Bringing live cover stories and unfolding new ones as they happen.
- 27. Talk Shows Al Jawab Al Kafi: Al Majd’s opinion poll program related to religion and daily life subjects.
Editor's Notes
- #2: Why Edutaining we will cover that in coming slides
- #3: Viewers nowadays have access to a tremendous variety of TV stations with different specialties. Today more than ever, viewers can choose which TV station to watch based on their needs, desires, and aspirations
- #6: First we have to know what is Halal viewing
- #11: We expanded to 13 channels out of concern to cover every part of the TV Entertainment