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The Benefits of Blogs



                         Alexandra Aldridge
            Alexandra.Aldridge@eagles.usm.edu
 LIS 557: Computer Applications in Libraries
Ladder of Participation
                                             2




LIS 557 Computer Applications in Libraries       3/4/2012
Benefits for
                             Librarians

LIS 557 Computer Applications in Libraries   3/4/2012   3
Advocacy
                                                4


   Blog about general library support
   Blog about library funding
   Blog about your library or library system




LIS 557 Computer Applications in Libraries              3/4/2012
Collaboration
                                             5


 Ability to link library professionals from around
  the world
 Participate in a collaborative environment with
  ease and speed
 Share ideas and knowledge about a diverse
  range of topics and backgrounds with other
  library professionals



LIS 557 Computer Applications in Libraries           3/4/2012
Education/Professional Development
                                             6


  • Create an online presence
             oCreate a mixture of personal and professional
             posts
  • Create a place for class collaboration
  • Follow library veterans/experts posts
  • Instantly share or showcase new research or
    ideas
  • Keeps you current with new library
    technology/techniques
LIS 557 Computer Applications in Libraries               3/4/2012
Education/Professional Development
                                             7

  • Networking opportunities
  • Provide a forum for discussion
          o   Discover different viewpoints
          o   Learn more about the posted topic(s)
          o   Receive feedback
  • Write about your experiences




LIS 557 Computer Applications in Libraries           3/4/2012
Perks!
                                               8

 Free
 Easy-to-use (no HTML knowledge)
 Not too time consuming
 Attracts tech-savvy users
 Collaboration with other bloggers
 Tagging for simple post organization
 Tagging for Google searches (increase blog activity)
 User comment feedback



LIS 557 Computer Applications in Libraries            3/4/2012
Benefits for
                            Library Staff
                                and
                              Patrons
LIS 557 Computer Applications in Libraries   3/4/2012   9
Advocacy
                                                10

 Friends of the Library
      o Adults
      o Kids/Teens
 Board of Trustees involvement




LIS 557 Computer Applications in Libraries              3/4/2012
Advertising/Outreach
                                             11

 Offer general library information
 Promote new library resources, services or technology
 Extension of library display boards/cases
 Advertise library events
      o Book clubs, book reviews, book sales
      o Community or University-wide events
      o Feature collections related to awards season
      o Feature collections related to news events
      o Lectures



LIS 557 Computer Applications in Libraries             3/4/2012
Advertising/Outreach
                                             12

 Breakdown barriers between library staff and patrons
      o Ask-A-Librarian section for patron write-ins
      o Create open communication through comment sections
      o Host online book clubs through blog posts/comments
 Liaison communication (for academic libraries)
 Promote instruction sessions or tutoring opportunities
 Provide a place for class collaboration




LIS 557 Computer Applications in Libraries              3/4/2012
Library Staff Collaboration
                                             13

 Internal library departmental news blog
    Learn about other department’s activities
    Provide a communication link to all types of library staff

    Opens communication

 Conference reports
 Library-wide staff involvement




LIS 557 Computer Applications in Libraries                  3/4/2012
Perks!
                                               14

 Free                                               Tagging for post
 Easy-to-use (no HTML                                organization
  knowledge)                                         Receive patron feedback
 Not time consuming                                 Collaboration with other
 Attracts tech-savvy users                           library staff or patrons
      Create short training
       workshops




LIS 557 Computer Applications in Libraries                               3/4/2012
Where Do I Start?



             Finding What’s Right
                   for You
LIS 557 Computer Applications in Libraries   3/4/2012   15
Finding a Blog Host




                                                        Retrieved from: Wordle
                                                        http://www.wordle.net/

LIS 557 Computer Applications in Libraries   3/4/2012                            16
WordPress
                                             17

 Free
      Paid upgrade option (custom URL)
 Integrate with Facebook and Twitter
 Slight learning curve
 Features mobile blogging




                                                     Retrieved from: WordPress
                                                     http://wordpress.com/

LIS 557 Computer Applications in Libraries                            3/4/2012
Blogger
                                                18

 Free
 User-friendly
 Sign in with your
   Google account




                                                       Retrieved from: Blogger
                                                       http://www.blogger.com


LIS 557 Computer Applications in Libraries                        © 2011
                                                                  3/4/2012
Tumblr
                                               19

 Free
 User-friendly
 Created for
  short blog posts
  or picture posts
 Features mobile
  blogging


                                                      Retrieved from: Tumblr
                                                      https://www.tumblr.com/

LIS 557 Computer Applications in Libraries                       3/4/2012
Facebook Notes
                                             20

 Free with a Facebook account
 User-friendly




                                                      Retrieved from: Facebook
                                                      https://www.facebook.com/

LIS 557 Computer Applications in Libraries                           © 2011
                                                                     3/4/2012
LiveJournal
                                                  21

 Free
      Paid upgrade option
 Sign in with your Facebook, Twitter, Google, etc…
 User-friendly




                                                           Retrieved from: LiveJournal
                                                           https://www.livejournal.com/
LIS 557 Computer Applications in Libraries                                  © 2011
                                                                            3/4/2012
Movable Type
                                              22

 Free
      Paid upgrade option
 Offers screencasts &
  support guides
 Can be used as a CMS
 Provides revision history
  and dashboard to
  organize multiple sites
 Slight learning curve
                                                        Retrieved from: Movable Type
                                                        http://www.movabletype.org/

LIS 557 Computer Applications in Libraries                               3/4/2012
TypePad
                                                23

     Free 14 day trial
         Paid site
 Offers personal support
 Connect with LinkedIn
 Marketed toward
  non-technical users
 Features mobile blogging
  and one click sharing



                                                       Retrieved from: TypePad
                                                       http://www.typepad.com/

LIS 557 Computer Applications in Libraries                         3/4/2012
Extras (Blog Widgets)
                                             24

 ClustrMaps/Site Counters
 Facebook badge
 Flickr widget
 LinkedIn badge
 QR Code (for mobile access)
 Skype
 Twitter feeds/badge




LIS 557 Computer Applications in Libraries        3/4/2012
How Do I Keep Up?
                                             25

 RSS Readers
    Google Reader
    My Yahoo!

    Bloglines

    Internet Explorer

    Within your blog provider

 Create lists for specific types of blogs




                                                  Retrieved from: Google
                                                  http://www.google.com/
LIS 557 Computer Applications in Libraries                       3/4/2012
Questions?




                    Thank you for your attention!
LIS 557 Computer Applications in Libraries   3/4/2012   26

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Aldridge PowerPoint about Blogs

  • 1. The Benefits of Blogs Alexandra Aldridge Alexandra.Aldridge@eagles.usm.edu LIS 557: Computer Applications in Libraries
  • 2. Ladder of Participation 2 LIS 557 Computer Applications in Libraries 3/4/2012
  • 3. Benefits for Librarians LIS 557 Computer Applications in Libraries 3/4/2012 3
  • 4. Advocacy 4  Blog about general library support  Blog about library funding  Blog about your library or library system LIS 557 Computer Applications in Libraries 3/4/2012
  • 5. Collaboration 5  Ability to link library professionals from around the world  Participate in a collaborative environment with ease and speed  Share ideas and knowledge about a diverse range of topics and backgrounds with other library professionals LIS 557 Computer Applications in Libraries 3/4/2012
  • 6. Education/Professional Development 6 • Create an online presence oCreate a mixture of personal and professional posts • Create a place for class collaboration • Follow library veterans/experts posts • Instantly share or showcase new research or ideas • Keeps you current with new library technology/techniques LIS 557 Computer Applications in Libraries 3/4/2012
  • 7. Education/Professional Development 7 • Networking opportunities • Provide a forum for discussion o Discover different viewpoints o Learn more about the posted topic(s) o Receive feedback • Write about your experiences LIS 557 Computer Applications in Libraries 3/4/2012
  • 8. Perks! 8  Free  Easy-to-use (no HTML knowledge)  Not too time consuming  Attracts tech-savvy users  Collaboration with other bloggers  Tagging for simple post organization  Tagging for Google searches (increase blog activity)  User comment feedback LIS 557 Computer Applications in Libraries 3/4/2012
  • 9. Benefits for Library Staff and Patrons LIS 557 Computer Applications in Libraries 3/4/2012 9
  • 10. Advocacy 10  Friends of the Library o Adults o Kids/Teens  Board of Trustees involvement LIS 557 Computer Applications in Libraries 3/4/2012
  • 11. Advertising/Outreach 11  Offer general library information  Promote new library resources, services or technology  Extension of library display boards/cases  Advertise library events o Book clubs, book reviews, book sales o Community or University-wide events o Feature collections related to awards season o Feature collections related to news events o Lectures LIS 557 Computer Applications in Libraries 3/4/2012
  • 12. Advertising/Outreach 12  Breakdown barriers between library staff and patrons o Ask-A-Librarian section for patron write-ins o Create open communication through comment sections o Host online book clubs through blog posts/comments  Liaison communication (for academic libraries)  Promote instruction sessions or tutoring opportunities  Provide a place for class collaboration LIS 557 Computer Applications in Libraries 3/4/2012
  • 13. Library Staff Collaboration 13  Internal library departmental news blog  Learn about other department’s activities  Provide a communication link to all types of library staff  Opens communication  Conference reports  Library-wide staff involvement LIS 557 Computer Applications in Libraries 3/4/2012
  • 14. Perks! 14  Free  Tagging for post  Easy-to-use (no HTML organization knowledge)  Receive patron feedback  Not time consuming  Collaboration with other  Attracts tech-savvy users library staff or patrons  Create short training workshops LIS 557 Computer Applications in Libraries 3/4/2012
  • 15. Where Do I Start? Finding What’s Right for You LIS 557 Computer Applications in Libraries 3/4/2012 15
  • 16. Finding a Blog Host Retrieved from: Wordle http://www.wordle.net/ LIS 557 Computer Applications in Libraries 3/4/2012 16
  • 17. WordPress 17  Free  Paid upgrade option (custom URL)  Integrate with Facebook and Twitter  Slight learning curve  Features mobile blogging Retrieved from: WordPress http://wordpress.com/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 18. Blogger 18  Free  User-friendly  Sign in with your Google account Retrieved from: Blogger http://www.blogger.com LIS 557 Computer Applications in Libraries © 2011 3/4/2012
  • 19. Tumblr 19  Free  User-friendly  Created for short blog posts or picture posts  Features mobile blogging Retrieved from: Tumblr https://www.tumblr.com/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 20. Facebook Notes 20  Free with a Facebook account  User-friendly Retrieved from: Facebook https://www.facebook.com/ LIS 557 Computer Applications in Libraries © 2011 3/4/2012
  • 21. LiveJournal 21  Free  Paid upgrade option  Sign in with your Facebook, Twitter, Google, etc…  User-friendly Retrieved from: LiveJournal https://www.livejournal.com/ LIS 557 Computer Applications in Libraries © 2011 3/4/2012
  • 22. Movable Type 22  Free  Paid upgrade option  Offers screencasts & support guides  Can be used as a CMS  Provides revision history and dashboard to organize multiple sites  Slight learning curve Retrieved from: Movable Type http://www.movabletype.org/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 23. TypePad 23  Free 14 day trial  Paid site  Offers personal support  Connect with LinkedIn  Marketed toward non-technical users  Features mobile blogging and one click sharing Retrieved from: TypePad http://www.typepad.com/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 24. Extras (Blog Widgets) 24  ClustrMaps/Site Counters  Facebook badge  Flickr widget  LinkedIn badge  QR Code (for mobile access)  Skype  Twitter feeds/badge LIS 557 Computer Applications in Libraries 3/4/2012
  • 25. How Do I Keep Up? 25  RSS Readers  Google Reader  My Yahoo!  Bloglines  Internet Explorer  Within your blog provider  Create lists for specific types of blogs Retrieved from: Google http://www.google.com/ LIS 557 Computer Applications in Libraries 3/4/2012
  • 26. Questions? Thank you for your attention! LIS 557 Computer Applications in Libraries 3/4/2012 26

Editor's Notes

  • #3: Ladder of Participation made by Alexandra Aldridge
  • #5: Button Graphic made by Alexandra Aldridge
  • #6: Button Graphic made by Alexandra Aldridge
  • #9: Button Graphic made by Alexandra Aldridge
  • #11: Button Graphic made by Alexandra Aldridge
  • #12: Button Graphic made by Alexandra Aldridge
  • #13: Button Graphic made by Alexandra Aldridge
  • #14: Button Graphic made by Alexandra Aldridge
  • #15: Button Graphic made by Alexandra Aldridge