Alexey Kostin. Increase site ctr in serp using google rich snippets. DrupalCamp Kyiv 2011
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Rich snippets provide additional structured data in search engine result pages (SERPs) for certain content types like reviews, people, products, organizations, and events. This can increase click-through rates (CTRs) for sites implementing rich snippets. The document provides examples of how rich snippets increased CTRs for product and blog search results. It also outlines how to implement rich snippets on a Drupal site using the RDF Extensions and Google Rich Snippets modules to add structured data fields and predicates for content types.
Alexey Kostin. Increase site ctr in serp using google rich snippets. DrupalCamp Kyiv 2011
- 1. Increase Site CTR in SERP Using Google Rich Snippets DrupalCamp Kyiv 2011
- 2. Gold Sponsor of DrupalCamp Kyiv 2011
- 3. Silver Sponsors of DrupalCamp Kyiv 2011
- 4. What Is Rich Snippets? Additional info and markup in SERP for some content types: •Reviews (individual and aggregate rating) •People (photo, role, social networks relationship) •Products (price, brand, availability) •Organizations (address, telephone) •Recipes (photo, total cook time) •Events (date, duration, geo location)
- 6. Rich Breadcrumbs And Rich Videos
- 7. Case #1. Sportswear internet shop Keyword #1 frequency: ~5000 per month SERP position: 5-6 CTR without rich snippet: ~5% CTR with rich snippet (reviews + photo): ~9% Keyword #2 frequency: ~600 per month SERP position: 2 CTR without/with rich snippet: ~12% / ~14%
- 8. Case #2. Entertainment blog Each second post includes funny video. After adding rich snippet for video traffic from Google grows more then 1.5 times.
- 9. How To Add It To Drupal Site? Yesterday Today We used Drupal 6 and hard We are using Drupal 7 with theming (per node types) modules RDF Extensions for creating reach snippets and Google Rich Snippets markup. (for images markup). Different node- But sometimes we need to type.tpl.php with markup write some code (for for every field. breadcrumbs).
- 10. Install Modules rdfx And richsnippets
- 11. Add The Content Type With RDF Options
- 12. Add Fields
- 13. Add RDF Predicates For Every Field
- 14. Add RDF Namespace /admin/config/services/rdf/namespaces
- 15. Create A Node
- 16. New Page For A User
- 17. New Page For Google (Testing Tool) http://www.google.com/webmasters/tools/richsnippets
- 18. Related Links List At http://goo.gl/3uTD3 Alexey Kostin (Russia) @kostin kostin@internetmarketologi.ru