![Amazon franchises their entire operation through APIs
product catalog
purchasing
listing products
infrastructure
healthy ecosystem with Amazon in the center
>1M affiliates, 180k API developers, total > 200M in revenue
[next = ebay]](https://image.slidesharecdn.com/2009-11-algim-with-notes-091128180743-phpapp01/85/ALGIM-2009-Gov-2-0-33-320.jpg)
![listing
then selling after they maxed out listers
>60% of items listed through API
[next = google maps mobile]](https://image.slidesharecdn.com/2009-11-algim-with-notes-091128180743-phpapp01/85/ALGIM-2009-Gov-2-0-34-320.jpg)
ALGIM 2009: Gov 2.0
- 1. Gov 2.0 Roundup Nat Torkington ALGIM 2009 talk about me: decade in US, emerging technology, open source, telephony, bioinformatics, GPS. now returned to NZ and up to elbows in getting people in technology to think beyond their immediate problems Kiwi Foo Camp, Open New Zealand
- 2. The Brief Learn how Governments around the world are using the Internet to better reach citizens and partners to lower costs, collaborate, and create better outcomes for citizens and government. Nat will cover social networking, collaborative Web 2.0 tools, open data, APIs, and citizen journalism, and won't try to sell you anything. big picture
- 3. Gov 2.0 • e-government • digital democracy • government 2.0 many names, same damn thing
- 4. Gov 2.0 Using modern Web/Internet tools and thinking to do things better. Web 2.0 systems that get better the more you use them
- 5. The Web ... • ... brings people together despite distance and time, • ... to collaborate, learn, and contribute, • ... in their own way and (often) in their own time. what the web does well
- 6. Government as a platform Tim O'Reilly's phrase
- 8. data.gov
- 9. 728 “raw” data sets catalog, not a warehouse
- 10. 353 web tools provided by agencies, not by externals this is where web mapping crap goes
- 11. 110k geodata layers zips and tars some directories
- 12. State Data Sites local govts following suit DC early leader here (the DC IT dir => white house)
- 13. data.govt.nz Now we have our own DIA Open New Zealand
- 14. Successful Data Sharing • Machine-readable • Open standards where possible • Legally reusable • Documented • Pre-approved "Pre-approved" = no manual intervention to get access to the data
- 15. Do it once and reuse! no need to reinvent licenses, standards, tar vs zip, etc. each time. Well-oiled machine!
- 16. Why Share Data? • Ecosystem • “Not all the smart people work here” • “Not all the passionate people work here” • Cheaper in the long run • Sunlight • Create more value than you capture • Fact-based policy and commentary web map site vs web map data sunlight = can't sweep your crappy data under the rug, so you're doing it right create value = don't charge for it these are true for every piece of gov 2.0
- 17. Technology isn’t the answer Open up, reach beyond the org, involve others, think broader to be better Tech is means, not end
- 18. Audience • Partners • Local businesses • Constituents • Globals globals = people who arenʼt in your area, but can consume your data/APIs and deliver services google prime example adrian holovatyʼs
- 19. “grow the pie” in business we talk about growing the pie -- making the market bigger so everyone wins, including us.
- 20. apps.gov this is where the 3rd parties get PR give them some love, too example of growing the pie of love
- 21. enable self-service government is a platform for collective action but not every collective action should require the time of a paid government employee open systems are important here: low barriers
- 22. The Pillars • Government-to-Government • Citizen-to-Government • Government-to-Citizen • Citizen-to-Citizen
- 23. Food Safety FoodSafety New South Wales 3rd party app built using public-released data
- 24. zillow valuation info zoodle.co.nz trying to do this too
- 25. everyblock building permits in Chicago “citizen journalism” Adrian Holovaty
- 26. Wellibus app bundled database, so works offline and with iPod Touch TMRO kiwi-made
- 27. dataTO.org
- 28. Bi-directional so far itʼs govt-to-citizen how do we get the other flow? build a web site with a form? yes ... and no
- 29. Every web site is a compliance cost. Rod Drury
- 30. Government should make web services, not web sites. Rod Drury
- 31. Cons • Dependence • Bigger build • Ongoing operations • More complex than data tarball
- 32. Pros • Bidirectional • Live • Integrate into your workflow • “Automatic bizdev” aka magic integration • Integrated means automated
- 33. Amazon franchises their entire operation through APIs product catalog purchasing listing products infrastructure healthy ecosystem with Amazon in the center >1M affiliates, 180k API developers, total > 200M in revenue [next = ebay]
- 34. listing then selling after they maxed out listers >60% of items listed through API [next = google maps mobile]
- 35. Google Maps Mobile using local Wellington mobile technology! uses the API to access the servers The difference between Google and eBay is that eBay made money, Google lost it but Google plans to use the maps and eyeballs for local advertising
- 36. Ideas • FixMyStreet.com • Transportation • Permits transportation = payments toll road mumble grumble permits = beyond form, tracking process through system, updating. reducing workflow to state machine
- 37. Push and Pull • Apps already exist • You want apps to exist
- 38. Community this word already has meaning for you
- 39. Community • Must be nurtured • Who is good at this? • Code doesn’t make it happen you'd think local government would know how to make and run communities, but not necessarily a core strength -- your community always exists and is well defined. developers, you have to woo community manager role
- 40. Community Manager • CRM • bizdev • tech support • Camp Mother can learn from open source projects data.gov and others realising this
- 41. Social Media
- 42. Secrets to Success • Conversation • Real person • Augment, not Create • Public resolution don't just blurt out PR headlines into people's ears take the opportunity to put a professional yet human face on the organisation. doesn't have to be wacky piggyback on existing tech support or whatever. work with, not against. be seen to be engaging and doing good, get the thanks and love
- 43. The Golden Rule: Be Useful PR comes from doing good online, not from saying you're good
- 44. Managed Engagement What would happen if council staff engaged in the Facebook group discussions about their communities?
- 45. Customer Service • Telecom New Zealand • Vodafone New Zealand • Comcast (US)
- 46. Collaboration A different style of citizen-to-government
- 47. it.usaspending.gov can drill down into individual projects framed as “tell us where weʼre wasting money”
- 48. Sharedbook annotations to bills discussions another way to get feedback from citizens
- 49. gather the knowledge from your partners, suppliers, customers, employees
- 50. “Experience is a hard teacher, but a fool will have no other.” Going to crib from Tim OʼReilly and point out some things that have worked before.
- 51. Build open, extensible systems IBM PC took off because everyone could build compatible hardware Web took off because anyone could use code and build their own website, and they interoperated
- 52. Build simple systems, and let them evolve Twitterʼs original design doc was 1/2 a page of paper, and there are now 11,000 applications built on top of it (written by third parties). The hourglass model: run on many systems, support many applications, but connected by a common protocol. “Complex systems built from scratch never work. You need to build a simple system and let it grow… Complex problems paradoxically require simple answers.”
- 53. Design for cooperation Small systems loosely joined DNS is federated, not centralised
- 54. Learn from your users Google maps (used by 45% of all online mashups) hired the first guy to make a mashup fedspending.org used to be run by OMBwatch
- 55. Lower the barriers to experimentation Failure should be an option. Edison: “I didnʼt fail ten thousand times. I successfully eliminated, ten thousand times, materials and combinations that did not work.” Much innovation comes from a single engineer within an entity like the New York Times, putting archives up on an inexpensive, rented server from Amazon. The low cost of failure made it easier to experiment.
- 56. Build a culture of measurement Amazon driven by numbers Need good metrics! You are what you measure. theyworkforyou
- 57. Build a community You want this to succeed. You also want to get credit. (“Why do we need NOAA when we have weather.com?”)
- 58. Thank You Nathan Torkington nathan@torkington.com