![REFERENCES – Secondary Research
Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School
Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or
http://dx.doi.org/10.2139/ssrn.634645
Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour
Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN:
http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106
OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD
DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988
Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at:
http://search.proquest.com/docview/224179527?accountid=78988
Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in
19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/
Second Life, 2012. Coca Cola Product s. Second Life M arket Place. Available at :
ht t ps ://market place.secondlife.com/product s /s earch?s earch%5Bcat egory_id%5D&s earch%5Bmat urit y_level%5D=G&s earch%5Bkeyw ords %5D=coca+ cola [Acces s ed 24 April 2012].
Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at
http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/
Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF).
Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces
Enabling Immersive Collaborative Enterprise, Part 1: Introduction to the
opportunities and technologies, IBM [online] Available at: <http://www.
ibm.com/developerworks/webservices/library/ws-virtualspaces/>
[Accessed 18 April 2012]
Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid
Business, [online] Available at: http://www.hypergridbusiness.
com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19
April 2012]](https://image.slidesharecdn.com/itmppt-daniel-prefinalii-120424053411-phpapp02/85/Itm-ppt-daniel-prefinal-ii-16-320.jpg)
![REFERENCES - Interviews
George Georgiou. 2012. How virtual world is
being used by IBM,
Interview by Natasa Toumazou, [Telephone
Conference] Nicosia and London,
Cyprus, 5 April 2012.
Athina Chimaridou. 2012. How virtual worlds is
being used by
IBM, Interview by Natasa Toumazou [Telephone
Conference] Nicosia and
London, 5 April 2012.
George Kyriakoullis . 2012. Have you ever used
virtual world and
how?, Interview by Panagiota Toumazou [Face to
face interview] Nicosia,
4 April 2012.
Michalis Simillis , 2012. Have you ever used
virtual world and
how?, Interview by Panagiota Toumazou [Face to](https://image.slidesharecdn.com/itmppt-daniel-prefinalii-120424053411-phpapp02/85/Itm-ppt-daniel-prefinal-ii-17-320.jpg)
Itm ppt daniel-prefinal ii
- 1. VIRTUAL WORLDS Greenwich Team 4 Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan Amarsaikhan Avatarina
- 2. SALES e.g. Miss Sixty PUBLIC * STARDOLL
- 3. BRANDING, ADVERTISING & CR e.g. AUDI PUBLIC * 3D CITY
- 4. EDUCATION & RESEARCH e.g. Edinburgh University PUBLIC * SECOND LIFE
- 5. INTERNAL * T- SYSTES MMS PUBLIC * HABBO RECRUITMENT e.g. Manpower
- 6. INTERNAL * T- SYSTES MMS PUBLIC * ACTIVEWORLDS COLLABORATION e.g. IBM
- 7. TRAINING e.g. IBM (Academy of Technology) PUBLIC * SECOND LIFE INTERNAL * T- SYSTES MMS “You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting”. Athina Chimaridou - IBM Employee Cyprus
- 8. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFE NEW EMPLOYEE ORIENTATION e.g. Super Buy
- 9. SIMULATION e.g. US Marine Corps PUBLIC * OPENSIM INTERNAL * T- SYSTES MMS “Internal virtual worlds are used for training-simulation 75% of the time.” Tobias Dreher – T-Systems Learning & Knowledge Consultant
- 10. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFE DEVELOPMENT e.g. Palomar Hospital
- 11. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFE e.g. T-Systems @ CEBIT Hybrid Events
- 12. IBM ONE COMPANY, SIX WORLDS Platform Selection considerations Use in IBM Enterprise Active Worlds Scalable Events Forterra Quick on-boarding & Voice integration Pilot deployment for early adopters includes team OLIVE Pre-built spaces & presentation facilities meetings & small events OpenSim Familiar interface for Second Life users Meetings, small events, Brainstorming, Community, Wide scope for IBM community Translation, 2D-3D integration, Region involvement & contribution Interoperability, Data-center modelling & BSD licensing: Anyone can get involved management in development Second Life Publicly accessible and familiar to some Events and meetings, Employee orientation, users Learning, Business rehearsals, Serious games, Scalable Systems management, Interoperability with OpenSim Voice integration Torque Simple interface Remote mentoring, Small events, Brainstorming, 2D- Quick on-boarding 3D integration High fidelity Data center modeling Low workstation requirements Control for 2D integration Unity3D Web browser based deployment Proof-of-concepts: Demonstrate 2-3D integration & Light weight & customizable interoperability between worlds
- 13. BENEFITS “Sky is the limit“ George Georgiou - IBM Director Cyprus 24 hour learning “Disabled people can play as others could not experience the war.” In the future, Highly involving Michalis Similis – DITS Officer due to the economic crisis, we might use it to manage teams Cost saving IBM.com Real-time No location constratints Immersive Increase knowledge resources & capabilities Time saving Help to prevent real-life errors Utilization of room Increased Intimacy & geographical brand coverage Flexible teamwork- Individual view on environment Green workplace
- 14. ISSUES "It is addictive as hell!” George Kyriakoullis, - Computer Scientist DITS Officer Technological Organisational •Confidentiality Slow broadband Employee technical skills Slow computers Employee adoption Redesign information system Trust establishment IT security Less loyalty Unreliable systems Lack of control Incompatible networks Less real-world interaction Traffic congestions Limited target audience Viability Legal Cultural Confidentiality Addiction Copyright infringement Identity issues Ethics Lack non-verbal cues
- 15. VIRTUAL WORLDS – SO WHAT? Tobias Dreher & Claus Lehman, Anonymous, who works for a London- T-Systems Multimedia Solutions based new media design company Gmbh with 25 years of experience “Development and utilization of Virtual “Virtual worlds in business is dead, stone Worlds is still at starting point” dead. It died about 4 years ago “Currently experiencing quick recovery for “… if you are doing an assignment on roughly a year since 2007/2008 decline…” virtual worlds and business, your Master’s should be in History and not Business” “IBM and Intel are strong change drivers” Interactive website integration in 2011 has become a big advantage THE TEAM AGREES WITH…
- 16. REFERENCES – Secondary Research Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106 OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988 Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/ Second Life, 2012. Coca Cola Product s. Second Life M arket Place. Available at : ht t ps ://market place.secondlife.com/product s /s earch?s earch%5Bcat egory_id%5D&s earch%5Bmat urit y_level%5D=G&s earch%5Bkeyw ords %5D=coca+ cola [Acces s ed 24 April 2012]. Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF). Cherbakov, L., Bruneer, R., Smart, R. and Lu, C., 2009. Virtual Spaces Enabling Immersive Collaborative Enterprise, Part 1: Introduction to the opportunities and technologies, IBM [online] Available at: <http://www. ibm.com/developerworks/webservices/library/ws-virtualspaces/> [Accessed 18 April 2012] Korolov, M., 2009. IBM: four OpenSim regions for $50,000, Hypergrid Business, [online] Available at: http://www.hypergridbusiness. com/2009/07/ibm-offers-four-opensim-regions-for-50000/ [Accessed 19 April 2012]
- 17. REFERENCES - Interviews George Georgiou. 2012. How virtual world is being used by IBM, Interview by Natasa Toumazou, [Telephone Conference] Nicosia and London, Cyprus, 5 April 2012. Athina Chimaridou. 2012. How virtual worlds is being used by IBM, Interview by Natasa Toumazou [Telephone Conference] Nicosia and London, 5 April 2012. George Kyriakoullis . 2012. Have you ever used virtual world and how?, Interview by Panagiota Toumazou [Face to face interview] Nicosia, 4 April 2012. Michalis Simillis , 2012. Have you ever used virtual world and how?, Interview by Panagiota Toumazou [Face to
Editor's Notes
- #4: Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [PDF]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf. Access: 16.04.2012Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].Screenshot (O2 commercial):3D City [Accessed 16 April 2012]Screenshot (AUDI):Second Life [Accessed 16 April 2012]
- #5: OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988. University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].ScreenshotUniversity building:Second Life [Accessed 16 April 2012]PictureUniversity graduation:University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].
- #6: Screenshot (Bundeswehr):Habbo [Accessed 16 April 2012]Screenshot (Kelly Services):Second Life [Accessed 23 April 2012]Screenshot (Manpower):Second Life [Accessed 23 April 2012]
- #7: Ives and Junglas,2008. APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). ShermanAliza.2011. „Virtual Worlds: Immersive Training, Collaboration and Meetings“,GigaOM. Available at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ [Accessed 19 April 2012].Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.Sceenshots:Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].
- #10: Public Virtual Worlds: Virtual lands such as the Military Lands (MiLands) in Second Life uses: outreaching residents, as well as for family counselling, simulation, and prototype testing. Many virtual worlds used in security and defence training are PRIVATE such as Virtual Battlespace 2 (VBS2), for instance, which is being used by military and defenceorganisations such as the United States Marine Corps, the Australian Defence Force and United Kingdom’s Ministry of Defence uses: “mission rehearsal, tactical training and simulated combined arms exercises” (Bohemia Interactive, 2008). OECD,2011. Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988[Accessed 16 April 2012].Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.Screenshot Helicopter: Second Life [Accessed 23 April 2012]Screenshot Fire & Server Cooling system process: T-Systems MMS internal promotion pictures [Received 23.04.2012]
- #11: Ives and Junglas,2008. APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). Screenshot (PalomarHospital): Second Life [Accessed 16 April 2012]Picture (Production line): Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].
- #15: Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106[Accessed 16 April 2012].Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 [Accessed 16 April 2012].Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.George Kyriakoullis, 2012. Haveyoueverused virtual world andhow?, Interviewed by PanagiotaToumazou [Face to face interview] Nicosia,4 April 2012