hcid2011 - RED: a multi-disciplinary approach to experience design - Jarnail Chudge & Fred Warren (Microsoft)
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This document discusses a multi-disciplinary approach called RED (Research, Envision, Design) for experience design. It emphasizes hypothesis-driven research, capability modeling, and scenario planning to envision solutions. The design process involves concept and product design, workload definition, and user-centered and comparative design. Delivery focuses on proof of concepts, vision demonstrators, and investment cases. Examples discussed include an assisted living innovation platform and projects helping organizations promote digital literacy and envision breakthrough customer experiences.
hcid2011 - RED: a multi-disciplinary approach to experience design - Jarnail Chudge & Fred Warren (Microsoft)
- 1. RED: a multi-disciplinary approach to experience design City University London 19 April 2011 Jarnail Chudge Fred Warren User Experience Architect Industry Architect Microsoft Consulting Services Microsoft Consulting Services
- 7. Search Trends HPC Social Computing User Experience Data Systems Mgmt CRM Mobility Gaming Agility Security Openness Email Globalisation Cloud Sustainability Workflow
- 8. User Experience Data Security Openne Powered by Moore's Law and leapfrogging emerging market adoption, mobile devices will surpass PC's to become the dominant personal computing platform Evolution of interfaces Natural user interfaces - shift from machine centric commands to human centric interactions 1985 Lowering our learning curve to work with evolving technologies, visualizing and revealing 1990 insights and patterns Increasing consumerisation of the enterprise 1995 Trends 2000’s Hypothesis, capabilities & values Research NHS Common User Interface 2010 Design Patient Journey Demonstrator Delivery Woodgrove Bank 2020? Research, Envision, Design Examples
- 9. Data Security Openness Your data will be in the cloud, whether you allow it or not… Democratisation of data Transparency becomes critical Search inspired interactions, Your old boundaries may cease inclusive vs exclusive! Bring your own Identity to exist Storage – anywhere and Federation of Access A digital relationship with everywhere! employees, partners and Increasing threats customers Market leaders have their own visualisation Internet / Intranet / Extranet Systems and services become departments blurring platforms for users to build on Trends Trends Trends
- 10. Data Security Openness Who defines your identity, who owns your data..? Democratisation of data Transparency becomes critical Search inspired interactions, Your old boundaries may cease inclusive vs exclusive! Bring your own Identity to exist Storage – anywhere and Federation of Access A digital relationship with everywhere! employees, partners and Increasing threats customers Market leaders have their own visualisation Internet / Intranet / Extranet Systems and services become departments blurring platforms for users to build on Trends Trends Trends
- 11. Data Security Openness Society will demand greater openness Democratisation of data Transparency becomes critical Search inspired interactions, Your old boundaries may cease inclusive vs exclusive! Bring your own Identity to exist Storage – anywhere and Federation of Access A digital relationship with everywhere! employees, partners and Increasing threats customers Market leaders have their own visualisation Internet / Intranet / Extranet Systems and services become departments blurring platforms for users to build on Trends Trends Trends
- 12. The RED Approach Research Envision Design Reflect Experiment Deliver Realise with real eyes Evolve Demonstrate Hypothesis driven Capability modelling Hypothesis, capabilities & values Scenario planning Value prioritisation Primary and secondary research Research Environmental and constructive 80% Qualitative and quantitative Concept and Product design Design Workload definition User centred and comparative design Delivery Scenario based proof of concept and Architectural design Scenario based vision demonstrator 20% Investment case and elegant path to move forward
- 13. “We can't solve problems by using the same kind of thinking we used when we created them.” Einstein
- 14. “There is a way to do it better. Find it.” Thomas Edison
- 15. “Learn the rules so you know how to break them properly.” The Dalai Lama
- 16. “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” Bill Gates
- 17. Now you see it…
- 18. … but it will never look the same again!
- 19. Research, Envisioning, and Design Microsoft Consumer and Customers, employees Online, Entertainment and and stakeholders Devices, Research and Product Groups Business External industry and concept Microsoft capability innovation domain specialists. analysis, TOM and “as is” Specialist market or assessments segment research groups Design innovation Technical innovation Vision and definition The business, technology, and service design The elegant path The acceleration opportunities
- 20. Multi-disciplinary working (design perspective) Design team focuses on understanding users’ goals, tasks and environment End Users Business goals, and objectives are Technical and UX teams work carefully analyzed from consumer together to ensure technically perspective feasible designs UX Team Business – BAs, SMEs Architects, Engineers Stakeholders review depictions of the product before a line of code is written “You can use an eraser on the drafting table or a sledge hammer on the construction site.” — Frank Lloyd Wright
- 21. Example Assisted Living Innovation Platform Near-term vision demonstrator highlighting digital inclusion through the empowering use of technology
- 22. The link to the ALIP (Assisted Living Innovations platform) work is at: http://www.dapforum.org/page.jsp?id=19
- 23. Tangible returns We’ve already helped change regulations in one of the worlds largest economies to benefit millions of migrant workers and helped them realise value from technology We’ve helped a company work out how it can leapfrog it’s competition with technology and We’re starting to help another global organisation envision a breakthrough customer experience… …and we’re helping another organisation promote digital literacy in a commercially viable way to 10’s of millions of it’s countries citizens.
- 24. Search Trends HPC Social Computing User Experience Data So what will the Systems Mgmt CRM Mobility future really hold Agility Security ? Gaming Openness Email Globalisation Cloud Sustainability Workflow
- 25. We don’t know… …but it will be about people
- 26. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.