Fox BBA in MIS
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The document outlines the development and planning of the BBA in Management Information Systems (MIS) program from 2000 to 2011, highlighting enrollment numbers and curriculum focuses. It discusses the evolution of MIS careers and the integration of digital entrepreneurship and marketing strategies within the program. Key themes include the importance of industry collaboration, innovative teaching methods, and the alignment of technology with business needs.
Fox BBA in MIS
- 1. FOX BBA IN MIS Munir Mandviwalla Mart Doyle October 2011
- 2. PAST, PRESENT, FUTURE 2000-2010 2011 Plan • Department formed in 2000 • 250 BBA in MIS majors • 250 BBA in MIS • 700plus – 140 majors • 450 UG Minors • 600 Minors • MIS • Digital entrepreneurship • Digital marketing
- 3. STRATEGY High school • Build awareness • Target schools Experience Required MIS course • Student organization • Organizational systems • Social education platform • Process thinking Industry Curriculum • Institute (IBIT) • Analysis & design - 2000 • Advisory board • Integration - 2005 • Innovation - 2011
- 4. NEW CAREER PATHS 2005 2011 Corporate IT Corporate IT Small/Midsize (in the datacenter) (in the business unit) Business Business Social Media Systems Analyst Engineer Analyst Solution Business Developer Analyst Application Data developer Analyst Change Database Agent Administrator Systems Entrepreneurial Administrator New Roles Firms News and print media Digital Product and Service Development Digital marketing
- 5. BBA IN MIS CURRICULUM Initiate and Analyze and Apply IT to Transform a Analyze lead design automate and business clients, technology innovative improve function with specify enabled digital business IT needs, change products and processes integrate services apps, and manage projects
- 6. TIRED VS. WIRED “I integrate business “I am a leader in and technology” technology-enabled products and services” 2005 2011 Web 2.0 | Apps | Design Object oriented programming Data Analytics Database administration Social Media IT management only Entrepreneurial thinking | IT leads IT is aligned with the firm Digital ecosystems
- 7. SYNERGIES Faculty Topics Industry Region
- 8. CHALLENGES Resistance to change No 1. in Content / Research (ISR Textbooks and MISQ) Top 20 US News and World Reports
- 9. METHODOLOGY Post Identify Brainstorm Engage Create Scan Select implemen internal learning with course environment outcomes tation strengths outcomes industry outlines review