SlideShare a Scribd company logo
ITSM Specialization Sourcing
    2012-2013
    Prof. Frank Willems




Lecture 3: Cloudcomputing and cloudsourcing
Agenda


•   Outcome of the digital change management selftest
•   Confusion about our digital live
•   Cloudcomputing and Saas
•   Outsourcing




    2
Outcome of the digital change
    management selftest




3
Name             Yellow   Blue   Red   Green   White


Simon            25       23
Edward           21       23
Christiana       19       41
Anna             27       33
Vincent                   29           27
Arno                      19     23    22
Ronald           24       29
Justus                    38
Patrick                   27                   20
Mike             20       20                   20
Janne                     27           21




             4
Confusion




5
Turkle’s vision on online behavior


―It’s a great psychological truth:
If we don’t teach children how to be alone,
they’ll only know how to be lonely.
This constant connection, turning to devices almost
instinctively ... There’s a panic of disconnection.
It worries me we’re only going to feel isolated, that we won’t
learn how to have a solitude that sustains us, and which is
important for creativity.‖

Sherry Turkle, Professor at MIT and author of Alone Together,
Why we expect more from Technology and less from each other

     6
Morozov’s vision on net liberation

Marshalling compelling evidence, Morozov shows why we
must stop thinking of the Internet and social media as
inherently liberating and why ambitious and seemingly
noble initiatives like the promotion of ―Internet freedom‖
might have disastrous implications for the future of
democracy as a whole


Evgeny Morozov, Researcher at Stanford and Author of
The Net Delusion, the Dark Side of Internet Freedom
http://www.ted.com/talks/evgeny_morozov_is_the_internet_what_orwell_feared.html
http://www.youtube.com/watch?v=oSmTmg1GkrY&feature=youtu.be                       Tegenlicht
                                                                                  Evgeny
                                                                                  Morozov

        7
Morozov’s vision on net liberation

•    ―What I find particularly worrisome is the rapid and inexorable
     disappearance of retrospection and reminiscence from our digital lives…
•    the social beast that has taken over our lives has to be constantly fed with
     the most trivial of ephemera…
•    this hunger for the present is deeply embedded in the very architecture and
     business models of social networking sites; ―one of my greatest fears is that
     the Internet will widen the gap between the disengaged masses and the
     overengaged elites…
•    today we are facing the emergence of the cyber lumpen proletariat—people
     who are being sucked into the digital whirlwind of gossip sites, trashy video
     games, populist and xenophobic blogs, and endless poking on social
     networking sites.‖




       8
Nicholas Carr’s vision on the
 impact of the Net
Every information technology carries an intellectual ethic — a set of
assumptions about the nature of knowledge and intelligence.
Nicholas Carr explains how the printed book served to focus our attention,
promoting deep and creative thought.
In stark contrast, the Internet encourages the rapid, distracted sampling of
small bits of information from many sources. Its ethic is the ethic of the
industrialist, an ethic of speed and efficiency, of optimized production and
consumption

— and now the Net is remaking us in its own image. We are becoming
ever more adept at scanning and skimming, but what we are losing is our
capacity for concentration, contemplation, and reflection.
http://www.theshallowsbook.com/nicholascarr/Nicholas_Carrs_The_Shallows.html



      9
James Martin’s View of 21C

•   There are massive problems in the decades ahead. The public is aware of some
    of the effects of global warming and climate change. There are many other
    megaproblems, some more dangerous or debilitating. The good news is that
    there are solutions.
•   Innovative thinking, cooperation around the world and exciting technologies are
    providing answers. Whether the future is bleak or of unimaginable opportunity,
    depends upon education and political will.
•   As we learn to understand this century and play its complex game, we can chart
    extraordinary futures. Today's young people must be given the confidence to
    transform their lifestyles, the environment and Homo sapiens itself. We can
    create civilizations more magnificent than anything yet conceived. We need the
    political will to transform our world rather than wreck it.
•   Young people everywhere need charts of the worldscape ahead.
    They, collectively, will be responsible for the greatest transition
    in human history.

    http://www.jamesmartin.com/film/
         10
Cloudcomputing and SaaS




11
What about the privacy?




 12
Types of Cloudsourcing

• Cloud storage
• Cloud service
• Cloud infrastructure/platform




 13
Legal issues

•    Data Protection Act 1998 (UK)
•    First Principle – personal data must be processed fairly and lawfully
•    Seventh Principle – appropriate technical and organisational measures
     must be taken to prevent unauthorised or unlawful processing or
     accidental loss or destruction of personal data
•    Eighth Principle – personal data must not be transferred to a country
     outside of the European Economic Area (―EEA‖) unless that country
     ensures an adequate level of data protection
•    Confidentiality
•    Database right
•    Copyright
•    MiFID/SYSC rules
•    SAS 70 rules



      14
MiFID/SYSC rules (UK)




 15
SAS 70 rules (worldwide)




 16
What about the privacy?




 17
Some examples on cloudcomputing
Example                         Functionality                               Service management concept


Google docs (docs.google.com)   Upload and preview documents without        Terms of Services, Helpdesk (mail/Phone)
                                software installed on your computer,        Businessmodel Google premium and
                                calendar, access to Google+                 Google Apps enterprise
Soundcloud.com                  Uploading audio and photo’s/tekst,          2 SLA’s Term of use and privacy policy.
                                sharing and communications between          Helpdesk with website and Google
                                users                                       groupspage
                                                                            Businessmodel; different accounts
Grooveshark.com                 Play music online, music uploaded by        Terms of Service (no warranties, reserved
                                members                                     rights). Music is user content.
                                                                            Businessmodel; members pay and get
                                                                            extra functionality
Salesforce.com                  Sales, CRM and social enterprise            Pay as you go, pay per user
                                                                            24/7 support, Servicedesk

Soundcloud.com                  Artist and producers can upload their       Privacy policy Terms of use, upload your
                                music. User can listen, react, add coment   own music, creative commons
                                and download.                               Businessmodel; premium account with
                                                                            advantage package
Microsoft Office 365            Office functionality (Word, Sharepoint,     SLA on Sharepoint with uptime (99%). If
                                Outlook etc)                                you download you agree. Agree on their
                 18                                                         agreement. Helpdesk
What examples do you have?

Example        Functionality   Service management concept




          19
20-11-2012

More Related Content

PDF
Brand protection on social media: Listen to your consumers, or to your lawyer?
PDF
Karen McGrane at SBS2010
PDF
The digital self
PPT
Where the Web is Going
PPT
So what if it's a bubble?
PDF
Future Agenda Initial Perspectives Full Text
PDF
Arin2600 2009 L1 What Is Technoculture
PDF
Socialising the consultation process 2012
Brand protection on social media: Listen to your consumers, or to your lawyer?
Karen McGrane at SBS2010
The digital self
Where the Web is Going
So what if it's a bubble?
Future Agenda Initial Perspectives Full Text
Arin2600 2009 L1 What Is Technoculture
Socialising the consultation process 2012

What's hot (20)

PDF
Ioc3 SM - TPagakis prsntn - 080212
PDF
Work Redesigned
PPTX
Social Business: Hype or Reality?
PPT
Digital Citizenship at Masada
PPTX
Digital technology and the Future of Human Resources
PDF
Towards a Peer-to-peer Technium
PPSX
Technology - Age of sharing
PPTX
Social Media: an Obligation, an Opportunity, or a Threat
PDF
Web 2.0 and the Enterprise: A Symbiotic Relationship
PDF
Structure for Collective Intelligent Organizations
PDF
LU - The Sharing Economy
PDF
The social workplace
PDF
Michaelklemen2009
PDF
Discover Social Media
PDF
Social Media Conference - Carlos Dominguez
PDF
The Evolving Opportunities Of Social Media
PDF
CSCW networked privacy workshop - keynote
PDF
Social io t-sito s-iot
PPTX
Facebook - How closely did you read the Terms Of Use?
KEY
Recruitment & employer branding on the social web
Ioc3 SM - TPagakis prsntn - 080212
Work Redesigned
Social Business: Hype or Reality?
Digital Citizenship at Masada
Digital technology and the Future of Human Resources
Towards a Peer-to-peer Technium
Technology - Age of sharing
Social Media: an Obligation, an Opportunity, or a Threat
Web 2.0 and the Enterprise: A Symbiotic Relationship
Structure for Collective Intelligent Organizations
LU - The Sharing Economy
The social workplace
Michaelklemen2009
Discover Social Media
Social Media Conference - Carlos Dominguez
The Evolving Opportunities Of Social Media
CSCW networked privacy workshop - keynote
Social io t-sito s-iot
Facebook - How closely did you read the Terms Of Use?
Recruitment & employer branding on the social web
Ad

Viewers also liked (20)

PPTX
Speech Social sourcing @sail startup frank willems
PPTX
Lezing duurzaam congresseren met social media ubbo emmius colleghie groningen
PPTX
Honours lecture about leadership, crowdsourcing and social media
PPT
Sourcing lecture 1 ITSM class
PDF
Lezing Frank Willems over leiderschap en zelforganisatie in sourcing voor Sam...
PPTX
A&ig summit may 2012 crowdsourcing
PPTX
Energie in transitie, leiderschap in Social Sourcing
PPTX
Social sourcing and lean leadership for european project opening up
PPTX
Sourcing lecture 2 ITSM Leadership and organizational Change
PPTX
Adviseurs zoeken de grenzen van innovatie op en zijn zelf het voorbeeld
PPTX
Sourcing Lecture 6 Directing and Shared Services
PPT
Tias consulting skills lecture 3 leiderschap en sociale netwerken
PPTX
Sourcing Governance and Leadership
PPTX
Sourcing Lecture 5 Crowdsourcing and Social Media
PDF
Installatierede Frank Willems regisseren van ondernemende netwerken
PPT
Lecture Master of Information Management about Leadership and Change management
PPTX
Masterclass Innovatie in de zorg; hoe realiseer je een innovatieklimaat met IT?
PPTX
Veranderkunde, sociale netwerken en leiderschap
PPTX
Lecture about Leadership methods and tools for Master of Information Manageme...
PPTX
Zelforganisatie en high performance teams presentatie Hiswa 2015
Speech Social sourcing @sail startup frank willems
Lezing duurzaam congresseren met social media ubbo emmius colleghie groningen
Honours lecture about leadership, crowdsourcing and social media
Sourcing lecture 1 ITSM class
Lezing Frank Willems over leiderschap en zelforganisatie in sourcing voor Sam...
A&ig summit may 2012 crowdsourcing
Energie in transitie, leiderschap in Social Sourcing
Social sourcing and lean leadership for european project opening up
Sourcing lecture 2 ITSM Leadership and organizational Change
Adviseurs zoeken de grenzen van innovatie op en zijn zelf het voorbeeld
Sourcing Lecture 6 Directing and Shared Services
Tias consulting skills lecture 3 leiderschap en sociale netwerken
Sourcing Governance and Leadership
Sourcing Lecture 5 Crowdsourcing and Social Media
Installatierede Frank Willems regisseren van ondernemende netwerken
Lecture Master of Information Management about Leadership and Change management
Masterclass Innovatie in de zorg; hoe realiseer je een innovatieklimaat met IT?
Veranderkunde, sociale netwerken en leiderschap
Lecture about Leadership methods and tools for Master of Information Manageme...
Zelforganisatie en high performance teams presentatie Hiswa 2015
Ad

Similar to Sourcing lecture 3 ITSM Cloudsourcing and outsourcing (20)

PDF
Why Portability matters (full presentation)
PDF
Collaboration and Website Tools for TLI Lincs
PDF
Envisioning the cloud_presentation deck
PDF
Web 2.0 and Rich Internet Applications
PDF
Социальные медии и облачный компьютинг
PPTX
Futurescenarios socialweb-v2-120927030210-phpapp02
PPTX
[EN] scenarios for the future of social media
PDF
Web 2.0
PDF
cindy's slideshow
PDF
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
PDF
Why portability matters....
PDF
GSU - History of Web 2.0
PDF
Web 20-library-20-part-one-7907
PPT
Web 20-5316-25603
PPT
My ppts
PPT
Web 20-
PPT
Web 2.0
PPT
Web 20 5316 25603
PPT
Web 2.0 modificada
PPT
Web 20 5316 25603
Why Portability matters (full presentation)
Collaboration and Website Tools for TLI Lincs
Envisioning the cloud_presentation deck
Web 2.0 and Rich Internet Applications
Социальные медии и облачный компьютинг
Futurescenarios socialweb-v2-120927030210-phpapp02
[EN] scenarios for the future of social media
Web 2.0
cindy's slideshow
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...
Why portability matters....
GSU - History of Web 2.0
Web 20-library-20-part-one-7907
Web 20-5316-25603
My ppts
Web 20-
Web 2.0
Web 20 5316 25603
Web 2.0 modificada
Web 20 5316 25603

More from Frank Willems (10)

PDF
Whitepaper digitalisering in de zorg
PPTX
College Leiderschap en verandermanagement NL versie
PPTX
TIAS MIM Lecture Frank Willems at may 9th 2020 about Leadership and Change Ma...
PDF
College Frank Willems Quint over digitaal leiderschap, organizational change ...
PDF
Cloud en IT outsourcing in de zorg marktonderzoek 2019
PPTX
Lezing Frank Willems Grootste Kennisfestival 27 september 2017
PPTX
Lecture 5 2011 2012 crowdsourcing and social media
PPT
Inspiratiesessie crowdsourcing, sociale innovatie en social media
PPT
Keynote lezing Frank Willems Crowd en Cloud congres Syntens Amsterdam
PDF
Lecture 5 2010 2011 Crowdsourcing
Whitepaper digitalisering in de zorg
College Leiderschap en verandermanagement NL versie
TIAS MIM Lecture Frank Willems at may 9th 2020 about Leadership and Change Ma...
College Frank Willems Quint over digitaal leiderschap, organizational change ...
Cloud en IT outsourcing in de zorg marktonderzoek 2019
Lezing Frank Willems Grootste Kennisfestival 27 september 2017
Lecture 5 2011 2012 crowdsourcing and social media
Inspiratiesessie crowdsourcing, sociale innovatie en social media
Keynote lezing Frank Willems Crowd en Cloud congres Syntens Amsterdam
Lecture 5 2010 2011 Crowdsourcing

Recently uploaded (20)

PDF
Encapsulation_ Review paper, used for researhc scholars
PDF
Unlocking AI with Model Context Protocol (MCP)
PPTX
MYSQL Presentation for SQL database connectivity
PDF
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
PDF
Network Security Unit 5.pdf for BCA BBA.
PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
PPTX
Understanding_Digital_Forensics_Presentation.pptx
PDF
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
PDF
Chapter 3 Spatial Domain Image Processing.pdf
PPTX
Digital-Transformation-Roadmap-for-Companies.pptx
PDF
Empathic Computing: Creating Shared Understanding
PPTX
Programs and apps: productivity, graphics, security and other tools
PPTX
Spectroscopy.pptx food analysis technology
PDF
MIND Revenue Release Quarter 2 2025 Press Release
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
PDF
Building Integrated photovoltaic BIPV_UPV.pdf
PDF
Encapsulation theory and applications.pdf
PDF
Per capita expenditure prediction using model stacking based on satellite ima...
PPT
Teaching material agriculture food technology
PDF
NewMind AI Weekly Chronicles - August'25 Week I
Encapsulation_ Review paper, used for researhc scholars
Unlocking AI with Model Context Protocol (MCP)
MYSQL Presentation for SQL database connectivity
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
Network Security Unit 5.pdf for BCA BBA.
Dropbox Q2 2025 Financial Results & Investor Presentation
Understanding_Digital_Forensics_Presentation.pptx
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
Chapter 3 Spatial Domain Image Processing.pdf
Digital-Transformation-Roadmap-for-Companies.pptx
Empathic Computing: Creating Shared Understanding
Programs and apps: productivity, graphics, security and other tools
Spectroscopy.pptx food analysis technology
MIND Revenue Release Quarter 2 2025 Press Release
Mobile App Security Testing_ A Comprehensive Guide.pdf
Building Integrated photovoltaic BIPV_UPV.pdf
Encapsulation theory and applications.pdf
Per capita expenditure prediction using model stacking based on satellite ima...
Teaching material agriculture food technology
NewMind AI Weekly Chronicles - August'25 Week I

Sourcing lecture 3 ITSM Cloudsourcing and outsourcing

  • 1. ITSM Specialization Sourcing 2012-2013 Prof. Frank Willems Lecture 3: Cloudcomputing and cloudsourcing
  • 2. Agenda • Outcome of the digital change management selftest • Confusion about our digital live • Cloudcomputing and Saas • Outsourcing 2
  • 3. Outcome of the digital change management selftest 3
  • 4. Name Yellow Blue Red Green White Simon 25 23 Edward 21 23 Christiana 19 41 Anna 27 33 Vincent 29 27 Arno 19 23 22 Ronald 24 29 Justus 38 Patrick 27 20 Mike 20 20 20 Janne 27 21 4
  • 6. Turkle’s vision on online behavior ―It’s a great psychological truth: If we don’t teach children how to be alone, they’ll only know how to be lonely. This constant connection, turning to devices almost instinctively ... There’s a panic of disconnection. It worries me we’re only going to feel isolated, that we won’t learn how to have a solitude that sustains us, and which is important for creativity.‖ Sherry Turkle, Professor at MIT and author of Alone Together, Why we expect more from Technology and less from each other 6
  • 7. Morozov’s vision on net liberation Marshalling compelling evidence, Morozov shows why we must stop thinking of the Internet and social media as inherently liberating and why ambitious and seemingly noble initiatives like the promotion of ―Internet freedom‖ might have disastrous implications for the future of democracy as a whole Evgeny Morozov, Researcher at Stanford and Author of The Net Delusion, the Dark Side of Internet Freedom http://www.ted.com/talks/evgeny_morozov_is_the_internet_what_orwell_feared.html http://www.youtube.com/watch?v=oSmTmg1GkrY&feature=youtu.be Tegenlicht Evgeny Morozov 7
  • 8. Morozov’s vision on net liberation • ―What I find particularly worrisome is the rapid and inexorable disappearance of retrospection and reminiscence from our digital lives… • the social beast that has taken over our lives has to be constantly fed with the most trivial of ephemera… • this hunger for the present is deeply embedded in the very architecture and business models of social networking sites; ―one of my greatest fears is that the Internet will widen the gap between the disengaged masses and the overengaged elites… • today we are facing the emergence of the cyber lumpen proletariat—people who are being sucked into the digital whirlwind of gossip sites, trashy video games, populist and xenophobic blogs, and endless poking on social networking sites.‖ 8
  • 9. Nicholas Carr’s vision on the impact of the Net Every information technology carries an intellectual ethic — a set of assumptions about the nature of knowledge and intelligence. Nicholas Carr explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is the ethic of the industrialist, an ethic of speed and efficiency, of optimized production and consumption — and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. http://www.theshallowsbook.com/nicholascarr/Nicholas_Carrs_The_Shallows.html 9
  • 10. James Martin’s View of 21C • There are massive problems in the decades ahead. The public is aware of some of the effects of global warming and climate change. There are many other megaproblems, some more dangerous or debilitating. The good news is that there are solutions. • Innovative thinking, cooperation around the world and exciting technologies are providing answers. Whether the future is bleak or of unimaginable opportunity, depends upon education and political will. • As we learn to understand this century and play its complex game, we can chart extraordinary futures. Today's young people must be given the confidence to transform their lifestyles, the environment and Homo sapiens itself. We can create civilizations more magnificent than anything yet conceived. We need the political will to transform our world rather than wreck it. • Young people everywhere need charts of the worldscape ahead. They, collectively, will be responsible for the greatest transition in human history. http://www.jamesmartin.com/film/ 10
  • 12. What about the privacy? 12
  • 13. Types of Cloudsourcing • Cloud storage • Cloud service • Cloud infrastructure/platform 13
  • 14. Legal issues • Data Protection Act 1998 (UK) • First Principle – personal data must be processed fairly and lawfully • Seventh Principle – appropriate technical and organisational measures must be taken to prevent unauthorised or unlawful processing or accidental loss or destruction of personal data • Eighth Principle – personal data must not be transferred to a country outside of the European Economic Area (―EEA‖) unless that country ensures an adequate level of data protection • Confidentiality • Database right • Copyright • MiFID/SYSC rules • SAS 70 rules 14
  • 16. SAS 70 rules (worldwide) 16
  • 17. What about the privacy? 17
  • 18. Some examples on cloudcomputing Example Functionality Service management concept Google docs (docs.google.com) Upload and preview documents without Terms of Services, Helpdesk (mail/Phone) software installed on your computer, Businessmodel Google premium and calendar, access to Google+ Google Apps enterprise Soundcloud.com Uploading audio and photo’s/tekst, 2 SLA’s Term of use and privacy policy. sharing and communications between Helpdesk with website and Google users groupspage Businessmodel; different accounts Grooveshark.com Play music online, music uploaded by Terms of Service (no warranties, reserved members rights). Music is user content. Businessmodel; members pay and get extra functionality Salesforce.com Sales, CRM and social enterprise Pay as you go, pay per user 24/7 support, Servicedesk Soundcloud.com Artist and producers can upload their Privacy policy Terms of use, upload your music. User can listen, react, add coment own music, creative commons and download. Businessmodel; premium account with advantage package Microsoft Office 365 Office functionality (Word, Sharepoint, SLA on Sharepoint with uptime (99%). If Outlook etc) you download you agree. Agree on their 18 agreement. Helpdesk
  • 19. What examples do you have? Example Functionality Service management concept 19