Google Algorithm Updates
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The document provides biographical information about an individual who leads Google's web spam team and details their education background. It also defines key concepts like algorithms and describes some important search engine algorithms and updates developed by Google like PageRank, Panda, Penguin, and Hummingbird. It includes brief explanations of what each algorithm and update aims to accomplish.
![ο½ Is a change to Google's search results ranking
algorithm that was first released in February
2011
ο½ The change aimed to lower the rank of "low-quality
sites" or "thin sites",[1] and return
higher-quality sites near the top of the
search results.](https://image.slidesharecdn.com/algorithms-141113010153-conversion-gate02/85/Google-Algorithm-Updates-6-320.jpg)
![ο½ Does this [post] have spelling, stylistic, or factual
errors?
ο½ Does the [post] provide original content or
information, original reporting, original research, or
original analysis?
ο½ Was the [post] edited well, or does it appear sloppy or
hastily produced?
ο½ Does this [post] contain insightful analysis
or interesting information that is beyond obvious?](https://image.slidesharecdn.com/algorithms-141113010153-conversion-gate02/85/Google-Algorithm-Updates-7-320.jpg)
Google Algorithm Updates
- 1. ο½ Leads the web spam team at Google, and works with the search quality team on search engine optimization issues ο½ Joined Google in 2000 as a software engineer ο½ Computer Science Graduate from University of Kentucky ο½ Did masters in Science and PhD. from University Of north Carolina at Chappell
- 2. ο½ Is a step-by-step procedure for calculations/ a finite list of well-defined instructions for calculating a function ο½ Are used for calculation, data processing, and automated reasoning
- 3. ο½ Pigeon Rank ο½ Panda ο½ Penguin ο½ Humming word
- 4. ο½ Is a system for ranking web pages ο½ Developed by Google founders Larry Page and Sergey Brin at Stanford University ο½ Pigeon Rank's success relies primarily on the superior trainability of the domestic pigeon (Columba livia) and its unique capacity to recognize objects regardless of spatial orientation
- 5. ο½ Increased importance of βWeb ranking signalsβ (aka βback linksβ) ο½ Increased focus on Location ο½ Increased emphasis on Knowledge Graph results
- 6. ο½ Is a change to Google's search results ranking algorithm that was first released in February 2011 ο½ The change aimed to lower the rank of "low-quality sites" or "thin sites",[1] and return higher-quality sites near the top of the search results.
- 7. ο½ Does this [post] have spelling, stylistic, or factual errors? ο½ Does the [post] provide original content or information, original reporting, original research, or original analysis? ο½ Was the [post] edited well, or does it appear sloppy or hastily produced? ο½ Does this [post] contain insightful analysis or interesting information that is beyond obvious?
- 8. ο½ Is an update for a Google algorithm update that was first announced on April 24, 2012 ο½ Aimed at decreasing search engine rankings of websites that violate Googleβs Webmaster Guidelines by using now declared black-hat SEO by manipulating the link schemes ο½ The main target of Google Penguin is spamdexing
- 9. ο½ Google started using Hummingbird about August 30, 2013 ο½ It considers not only the words mentioned in the query but also the meaning of the phrase ο½ The goal is that pages matching the meaning do better, rather than pages matching just a few words ο½ It places greater emphasis on page content, making search results more relevant and ensuring that Google delivers users to the most appropriate page of a website, rather than to a home page or top level page ο½ In short humming bird enables conversational search