Alibaba Group
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The document compares traditional commerce and e-commerce, noting key differences in areas like product inspection, reach, and accessibility. It then profiles Jack Ma, founder of Alibaba, covering his background and the company's evolution from 1999 to present day. Finally, it analyzes Alibaba's strengths, weaknesses, opportunities, and threats through a SWOT analysis.
Alibaba Group
- 2. TRADITIONAL COMMERCE E-COMMERCE 1.Focus on exchange of products and services 1. Carrying out commercial transactions via internet 2. Manual 2. Automatic 3. Limited time of accessibility 3. 24x7 accessibility 4. First-hand inspection of goods possible before purchase 4. First-hand inspection not possible before purchase 5. Direct customer-seller interaction 5. Interaction only with a screen 6. Limited reach 6. Global reach 7. Instant delivery 7. Delivery takes time
- 3. Born “Ma Yun” on September 10, 1964 in Hangzhou, China. Learnt English at an early age. A former English teacher from Hangzhou Teacher’s institute 1995: Travelled to US where he discovered the internet. April 1995: Founded “China Yellow Pages”. 1999: Founded “Alibaba” with 17 other founders. 2013: Stepped down as CEO Alibaba. Current Net worth of $40 Billion Jack Ma
- 4. Mission To make it easy to do business anywhere Vision Aim to build the future infrastructure of commerce
- 5. (1999 - 2002) > $20million : Softbank > Became Profitable (2015 - 2016) > New York Stock Exchange (2003 - 2005) > Took over Yahoo! China > Founded Taobao (2010 - 2014) > Acquired One- touch > Established Alibaba foundation (2017 - 2018) > Launches OS’car > Entertainment Group (2006 - 2009) > Completed first IPO > Acquired HiChina
- 10. Amazon Alibaba eBay Holds Inventory Yes No No Consumer Credit services Co-Branded Credit Card No Bill-Me Later Advertising Services Yes Yes Yes Available technology platform Yes(Amazon Web Service) Yes Yes(Open Source platform) E- Payment Service No AliPay PayPal Direct Sales Yes No No Matches Buyers and Sellers Yes Yes Yes Content provider Yes(Streaming Videos/e- books) No No Publisher Yes(Books/Music/Films) No No Membership Fees Yes(Prime) Yes No
- 11. #53 Amazon.com on Forbes list. Its Market Share is.$777.8 Billion #81 Alibaba on Forbes list. Its Market Share-$499.4 Billion. #897 eBay on Forbes list. Its Market Share -$38 Billion. Amazon.com is the world's largest online retailer. The company operates as both a B2C and a C2C market, meaning it markets goods directly to customers and allows users to sell goods themselves. C2C, or customer-to-customer, or consumer-to-consumer, is a business model that facilitates the transaction of products or services between customers. eBay is the best example of it. Alibaba is for B2B sales, Taobao (a service of alibaba) is for small business-to-consumer and consumer- to-consumer sales.
- 12. • It is the measure of the returns on shares over a period of time. Its basically the ability to increase or decrease the wealth of its share holders. • The most common approach is to calculate its total returns to shareholders (TRS) over time. • The second approach is by calculating return on investment(ROI) or by calculating stock earnings per share (EPS). • ROI (2016): 21.06% • ROI (2017): 9.26% (due to deterioration of net income)
- 14. S Strength Product portfolio Strength Demand for marketing services Strength Largest C2C sales channel Strength Global value propositions Strength Growth Strength Growing customer base Strengths SWOT ANALYSIS
- 15. W Weaknesses Over dependence on Chinese economy Weaknesses Decreasing EBITDA margin Weaknesses SWOT ANALYSIS
- 16. O Opportunities Capture greater market share Opportunities Cloud computing Opportunities SWOT ANALYSIS
- 17. T Threats Competition Threats Pre existing local players Threats Increase in number of fakes Threats SWOT ANALYSIS
- 18. • Creating a Strong Infrastructure For Commerce. - Integrating online and offline shopping • Global Growth. • Leveraging Cloud Computing Power.
- 19. Creating Job Opportunities Supporting Rural Development In China Charitable Donation And Participation Selected Efforts To Address Social Problems
- 20. • Traditional Commerce vs Ecommerce • Jack Ma and company evolution • Business and Revenue Model • SWOT Analysis • Current situation of Alibaba • 7Ps of Marketing and Alibaba • Future goals and prospects • Corporate Social Responsibility